Yext Talks

Yext Talks

Search is central to our daily lives. In fact, we can’t get enough: last year we saw an all-time high in searches across the web. Yet search doesn’t get talked about much (beyond what Google is up to, anyway). But there’s much more happening behind the search box. The original Search Wars in the late ‘90s saw one player emerge victorious. But almost three decades later, there’s a lot of unrest in the new Search Wars. From the “AI-ification” of search to the impact of upstart, privacy-focused search engines, new battles have emerged in an effort to make search less monolithic and more democratic. Yext Talks: Search Wars is here to dive into all things disrupting search as we have known it for so long – as well as what the future of search will look like. © Copyright 2021 Yext, Inc.

Episodes

November 18, 2021 30 mins
This week, we’re thrilled to be joined by Sridhar Ramaswamy, co-founder and CEO of privacy-focused search engine Neeva — and the former leader of Google’s $115 billion advertising division. Drawing on a lifetime of tech experience — particularly his 15 year tenure at Google — Ramaswamy dives deep on the evolution of the search ecosystem, why he felt compelled to launch Neeva, and what the future of (ad-free?) search really looks li...
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This week, we’re joined by Ruby Au, Head of North America at Ecosia, the search engine that plants trees with its ad revenue. In this episode, Au explains Ecosia’s environmentally-focused mission, dives into the troubled relationship between search and privacy, and predicts what the search landscape will be like in 5 years.
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November 4, 2021 31 mins
This week, we’re joined by Zac Pappis, VP of Insights at DuckDuckGo — and the second employee to join the company back in 2012. In this episode, Pappis details DuckDuckGo’s origins, explains why we’re seeing a proliferation of search interfaces today, and makes his case for why privacy-focused upstart search engines stand a fighting chance.
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October 27, 2021 29 mins
This week, we’re joined by Steven Levy, Editor at Large at Wired and author of top technology books including “In the Plex: How Google Thinks, Works, and Shapes Our Lives” and the iconic “Hackers: Heroes of the Computer Revolution.” In a wide-ranging episode, Levy discusses controversial aspects of Google's growth, dives into the intersection of search and ethics, and makes some bold predictions for the future of search.
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October 20, 2021 3 mins
In this debut episode, our host Christian Ward, Chief Data Officer at Yext, introduces Yext Talks: Search Wars — a season that will dive into everything from the “AI-ification” of search to the complex intersection of search and privacy — and gives a sneak peek into the guest lineup.
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May 12, 2021 24 mins
As CEO at human performance company Exos and a member of the board of directors at Strava, Sarah Robb O’Hagan has a pretty impressive resume in the fitness world. In this episode, she draws on her present roles — as well as her background at Flywheel and Equinox — to deliver great insights on the evolution of at-home workouts post-COVID, fitness for the future, and lots more.
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May 6, 2021 40 mins
As Chief Marketing Officer at Crypto.com, Steve Kalifowitz has a front row seat to the crypto boom — and a unique ability to explain and evangelize the space to both experts and newcomers. In this episode, Kalifowitz shares his thoughts on the crypo bull run, goes deep on NFTs, and much more.
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April 28, 2021 36 mins
As the Founder and CEO Nearby, a platform aimed at empowering local businesses and helping them reach more customers, tech entrepreneur April Underwood has unique insight into the profound challenges — and opportunities — facing local biz today. But what does the “future of local” look like following the destabilizing year that was 2020? What technologies will be necessary for businesses of all stripes to embrace a “digital-best”...
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April 21, 2021 35 mins
As Head of Inclusive Marketing at Microsoft, for the past three years, MJ DePalma has had a front row seat to profound shifts in the landscape of diverse & inclusive marketing. In this episode, DePalma is joined by colleague Kelli Kemery, Lead Market Researcher at Microsoft, as they share their thoughts on the evolution of inclusive marketing, the difference between “inclusive” ads and including viewers, and the future of desig...
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April 15, 2021 40 mins
As a 2018 inductee to the Marketing Hall of Fame, author, speaker, and tech founder Seth Godin knows a thing or two about the marketing landscape. In this episode, Godin talks about marketing to the “smallest viable audience,” shares his thoughts (and advice!) on crucial mistakes marketers make, and issues some surprising predictions for the future.
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April 6, 2021 6 mins
What’s next? This is a question on everyone’s minds as we reflect on the pandemic and how it’s changed our lives. But one thing is certain: technology has never been more important, and we’ve already seen online consumer behavior change dramatically — especially around the things people search for. In our first podcast episode, hosts Christian Ward, Chief Data Officer at Yext, and Josh Grau, Chief Marketing Officer at Yext, introd...
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