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“Your studio’s biggest differentiator isn’t your yoga style — it’s your people. Stop hiding behind your logo and start showing up on camera.” - Michael Jay @yogabizchamp
In this solo episode, Michael Jay pulls back the curtain on what’s really working in yoga studio marketing in 2025. Whether you’re trying to fill classes, boost intro offers, or simply make your marketing feel less chaotic, this episode breaks it down to five key must-haves — with real-world examples, client stories, and the truth about where studio owners go wrong.
Michael shares his decades of experience helping yoga studios across North America open, grow, and thrive — plus the mistakes that might be quietly killing your conversions. Expect straight talk, relatable studio stories, and practical next steps you can implement today.
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What You’ll Learn
• How to define your real ideal client (and why “our classes are for everyone” doesn’t work)
• The anatomy of a high-converting Intro Offer landing page
• Why email and SMS automations are worth more than your Instagram feed
• How to get scrappy with guerrilla marketing that builds real-world awareness
• Why showing your face on camera is now your studio’s biggest marketing advantage
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Mentioned in This Episode
• 2026 Yoga Studio Planning Calendar — your guide for monthly content ideas, holidays, and campaign planning: yogabizchamp.com/plan26
• Free Strategy Call with Michael Jay — talk through your studio’s marketing or systems at yogabizchamp.com/book
• Pixelity Design Blog (Connie Holen) — free resources on building studio websites and landing pages that convert: pixalitydesign.com/blog
• OfferingTree, Walla, Momence, FitDegree, Mindbody — explore their built-in marketing suites for email/SMS automations
• Yoga Biz Champ’s 100 Scrappy Marketing Ideas — coming soon; follow @yogabizchamp for updates
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Book a demo with Offering Tree with my Yoga Biz Champ link
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
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