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In this episode of Yoga Biz Champ, Michael Jay sits down with Tyler Valencia—fitness educator, tech-savvy marketer, and founder of KipsOnline.org—to talk about how yoga studio owners can master visibility in a digital-first world.
Tyler breaks down the most overlooked marketing strategies that are totally free, shockingly underused, and incredibly effective—like Google Reviews, Yelp listings, and smart SEO. This isn’t about being trendy—it’s about making sure your studio gets found by the people actively searching for what you offer.
Whether you’re in a big city or a small town, these are the tactics that boost your discoverability, build trust, and help students say YES before they ever walk through your doors.
In this practical episode, we talk about:
• Why reviews are more powerful than word-of-mouth ever was
• How to set up your Google Business Profile (and why you absolutely should)
• Easy automations that get your members to leave glowing reviews
• What platforms really matter—and which ones are fading fast
• How SEO connects all your efforts (including your social media)
• A smarter way to repurpose blog content, YouTube, and Reels
• The visibility mistake studio owners keep making with their online presence
• If you’ve ever thought “I’m bad at marketing”—this episode will show you where to start and how to fix it.
Connect with Tyler Valencia:
Website: https://kipsonline.org
Instagram: https://www.instagram.com/_tylervalencia_/
YouTube: https://www.youtube.com/@TylerValenciaFitness
Podcast: KIPS Podcast
📞 Ready to launch or grow your yoga studio with clarity and confidence?
Book a free 30-minute strategy call with Michael Jay at yogabizchamp.com/podlink and get personalized support tailored to where you are now—and where you want to go.
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
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