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n this episode of Yoga Biz Champ, I sit down with powerhouse studio owner Samantha Harrison from Yoga Strong in Greenville, NC. Samantha has built a thriving yoga business by blending yoga and strength training, embracing her niche, and doubling down on business strategy. We discuss how she transitioned from a small backroom space to a bright, bustling studio, the power of niching, and how coaching, team support, and smart software choices helped take her business to the next level.
If you're a yoga studio owner looking to refine your business model, strengthen your niche, and scale your studio with confidence, this episode is packed with actionable insights you can use!
Key Points:
🔥 Niching for Success: How Samantha carved out a unique space by blending yoga & strength training.
💡 The Studio Growth Journey: From a tiny backroom to a thriving, fully booked studio.
📣 Marketing & Social Media: How Samantha confidently shows up online and attracts the right students.
📊 Betting on Business Systems: Why she invested in coaching, software, and hiring the right team.
🚀 Stepping Into Leadership: Transitioning from solo teacher to empowered studio leader.
Episode Highlights:
- Samantha’s journey from private classes & corporate yoga to running a full-scale studio.
- The challenge of transitioning from a class series model to a membership model—and why it worked.
- The role of OfferingTree in streamlining her operations.
- The power of knowing your audience and ignoring feedback that doesn’t align with your niche.
- How investing in coaching, bookkeeping, and virtual assistants has transformed her business.
Quotes:
💬 “If you know your market and who you're meant to serve, don’t change what you’re doing just because of outside opinions.” – Samantha Harrison
💬 “Marketing is like throwing a party—you have to send the invitations, or no one will show up.” – Michael Jay
💬 “I knew I could spend years figuring things out—or I could hire a coach and expedite the process.” – Samantha Harrison
Actionable Insights:
✅ Get Clear on Your Niche: The more specific you are, the more successful your studio will be.
✅ Leverage Social Media: Show up consistently, embrace video, and connect with your ideal students.
✅ Invest in Smart Business Systems: Tools like OfferingTree can simplify admin, so you can focus on teaching.
✅ Hire Support Early: Whether it's a bookkeeper, a VA, or a coach—outsourcing can help you scale faster.
Connect with Samantha & Yoga Strong:
📸 Instagram: @YogaStrongNC
🌎 Website:
Book a call with Chris from the Sales Arms with my direct link to his calendar
- Yoga Biz Champ listeners can enjoy a special discount on OfferingTree's platform at OfferingTree.com/YogaBizChampPodcast.
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