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April 14, 2025 41 mins

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"You can't be everything to everyone, but you can be something amazing to someone." – Christina Garcia

In this episode, Michael Jay talks with Christina Garcia, owner of Yoga for One, a niche yoga studio located in Albuquerque, New Mexico. Christina shares how her personal journey through yoga, initially sparked by recovery from injury, guided her to opening a uniquely positioned, Christ-inspired studio. She discusses the challenges and rewards of serving a niche community, staying true to core values, and practical insights for creating targeted marketing and meaningful connections.

Key Highlights:

• Christina’s transformative experience with yoga after injury.

• How clearly defined niche positioning helps a yoga studio thrive.

• Overcoming hurdles specific to launching and growing a niche yoga business.

• Practical tips for community building and impactful marketing.

• The importance of staying aligned with your mission and values.

Connect with Christina:

Website: Yoga for One https://www.yogafourone.com

Instagram: Instagramcom/yoga4.1


Ready to start or grow your yoga studio?

Book a free strategy call with Michael Jay: https://yogabizchamp.link/podlink

Follow Yoga Biz Champ on Instagram: instagram.com/yogabizchamp

Book a call with Chris from the Sales Arms with my direct link to his calendar

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Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE

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https://yogabizchamp.link/podlink

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