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"If you’re planning a Mother’s Day promo the week before, it’s already too late. Studios need to be at least 8 weeks ahead."
In this episode, Stephanie Breaux Bradley and I talk about something every studio owner struggles with: planning your year before it runs away from you.
We dig into how studio owners can finally stop winging their promotions and start using strategic calendar planning to drive revenue, build community, and keep their members consistent all year long.
Stephanie shares examples from her own community events — from football-themed challenges to car shows to candlelight yoga for charity — and how these grassroots promotions worked because they were planned with intention and tied to the local community.
We also talk through:
• Why being at least 8 weeks ahead on your marketing calendar is the minimum standard for success
• How to use local events, health days, and holidays to anchor your promotions
• The importance of documenting events right after they happen so you can refine and repeat them next year
• Balancing holiday promotions like Black Friday without overwhelming your members
• Creative ways to appreciate your staff and members through events and celebrations
• How planning provides control, structure, and routine for both you and your community
I also share a sneak peek at Plan26 — my upcoming free resource with World Health Days, seasonal prompts, and planning tools to help studio owners map out their 2026 calendar with less stress and more strategy.
If you want to start the new year with a plan instead of scrambling week to week.
👉 DOWNLOAD MY 2026 PLANNER www.yogabizchamp.com/plan26
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
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