Radio has been a favorite medium for generations. Over time, people have come to expect more from their favorite artists beyond just music. They want to know more about what inspires them. At SiriusXM, users can listen to personalities like Kevin Hart, Kelly Clarkson, and John Mayer. They can also get access to live events and much more. In this episode, Suzi Watford, SiriusXM's Chief Growth Officer, talks about their recent rebrand, their dynamic programming, and how they are reaching younger listeners.
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