When marketers need help reaching their target audience on social media, it can be challenging making content that doesn’t look too much like an ad. That’s where programmatic company Spaceback comes in.
When it comes to content marketing, Spaceback knows how hard it can be for advertisers to make the perfect social display that spreads awareness and looks like a native post one might see on Instagram or TikTok, for example. Social display ads are authentic recreations of social media posts configured to deliver in traditional banner placements, that support campaign goals like awareness.
On this episode of Young Influentials, Spaceback co-founder and CEO Casey Saran joins Adweek digital editor and host Colin Daniels to discuss how the company came about, best practices for social displays and how the company is bonding within the metaverse.
Share your thoughts with me at @colmeetsworld.
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