Redefining Spaces: A Discourse on Interior Design and Branding with Ericka Saurit

Have you ever considered the transformative power of interior design? From the simple change in color of a room to a complete overhaul of a space, the work of an interior designer can go a long way in enhancing the aesthetic appeal and functionality of your living or working environment. On this enlightening episode, we're joined by Ericka Saurit of Saurit Creative, an expert in the interior design industry. Ericka shares her insightful perspective on the value of interior design, with a focus on how it boosts the branding of residential spaces.

If you've ever wondered why Airbnb is so successful, our conversation with Ericka will enlighten you on how design plays a crucial role in their triumph. From creating memorable experiences for guests to utilizing design as a powerful sales tool, Erica explores the power of design in the hospitality industry. We'll also discuss the Vacation Rental Design Summit and its aim to promote growth in this innovative sector. 

Tying it all together, Ericka introduces us to the E3 Storytelling Framework for branding - a potent tool that helps designers stand out, connect with the core emotions driving design decisions, and map out a brand story.  As we navigate through the challenges and opportunities of the digital world, Ericka discloses how her clients have adapted to the digital era. She also shares her mantra: 'the way you do one thing is the way you do everything,' and her plans for a brand storytelling masterclass and a marketing course. Tune in for an enriching conversation that will change your perspective on branding in interior design.

https://sauritcreative.com/

We're happy you're here! Like the pod?

• Visit our website!
• Check out our sponsor PitchDB!
• Start your trial on Simplified!

We’re happy you’re here! Like the pod?

• Visit our website!
• For the accessible version of the podcast, go to our Ziotag gallery.