Engagement ≠ Clients: Why Your Content Needs a Strategy Shift

So you’ve been creating content and getting likes, maybe even a few DMs...but no actual clients?

Let’s talk about it because engagement doesn’t equal income.

And you're creating content to grow your business, yes?

Well, that viral post you're salivating over achieving? It might get you some clout, but it won’t necessarily get you booked.

Meanwhile, the post that got crickets? It could be the one that lands you your next paying client.

In this episode, we’re breaking down:

• Why high engagement ≠ high conversions (and what actually drives sales)
• The difference between content that entertains vs. content that attracts clients
• Why viral posts often miss the mark for service providers
• The “peer validation” trap—and why getting love from your industry doesn’t pay your bills
• The three types of content you actually need to be posting (hint: it’s not all about going viral)

Because listen—if your content strategy is just chasing likes instead of building trust, authority, and demand for your services… we need to fix that ASAP.

Connect with me:

• Instagram - @⁠pane.marketing