How to Humanize Your Brand Through Story-Driven Video Content

If your business's video content feels flat, forgettable, or just kind of...lame? You’re probably missing the most important ingredient: you.

In this episode, I’m joined by two-time Emmy Award-nominated Director of Photography and Producer Tom Langan to discuss why most business videos fail to make people care and how to shift from surface-level, trend-chasing content to a story-driven strategy that actually makes people care.

We talk about how to create content that feels like a person, not a pitch, why you don’t need a “crazy life” to tell great stories, and how to use your everyday experiences to build trust, connection, and a brand people actually remember.

Here’s what we cover:

• What it actually means to humanize your brand (beyond “just showing your face”)
• How to build emotional connection without oversharing or veering off-brand
• The mindset shift that makes showing up on camera 10x easier
• Simple storytelling tricks for turning everyday moments into magnetic content
• Why chasing trends keeps your brand forgettable (and what to do instead)
• The underrated role of video in building trust and long-term brand equity

Connect with Tom

• Connect on LinkedIn
• Connect on Instagram
• Grab Tom’s book Legendeering
• Sign up for his upcoming masterclass (Happening 5/15) on video content