Seeing local small businesses capitalize on marketing psychology tactics in their customer experience brings me so much joy. But I often wonder if the business owner truly understands the psychological triggers they're able to pull or if they're just implementing a tactic because it's a "best practice."
In this episode, I'm diving into the psychology behind what makes things like punch cards or loyalty programs so powerful and why they're beneficial for any small business looking to grow and retain its customer base.
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