The Role of Sound in Branding & Content

Sound is one of the most overlooked elements of branding, yet it has the power to make or break your audience's experience.

When your content's audio feels off, people might not be able to articulate what's wrong—but they'll click away faster than you can say "is this thing on?"

Most business owners obsess over visuals while treating audio as an afterthought.

They grab trending sounds for their Reels.

They use generic stock music for their videos.

And suddenly... their content sounds just like everyone else's (and how the hell are you supposed to stand out, now??)

If your content isn't making the impact you want—even when the visuals look great—this episode with audio expert Julian Blackmore is about to change the way you think about your brand's sound forever.

Inside This Episode, We're Covering:

• How sound triggers powerful memory and emotional responses in your audience
• How to align your audio choices with your brand's mission and values
• The dangers of using trending or stock audio (and why it's probably costing you more than you think)
• Why instrumental tracks are crucial when overlaying voice content
• The psychology behind storytelling through sound using the seven basic plots
• Simple ways to improve your audio quality without breaking the bank
• Why bad audio quality is essentially insulting your audience

Some of my favorite quotes from the episode:

• "Don't underestimate how important audio quality and sound and music is in your content. And don't insult your audience by assuming it's okay to post a piece of sh*t."
• "People might not be able to point exactly to what the problem is, but bad audio just sounds 'nope.'"
• "If you are using stock, be really f*cking careful how you use it."

Resources Mentioned:

• 20K Hertz Podcast: www.20k.org
• Book recommendation: Seven Basic Plots

Connect With Julian:

• Website: julianblackmore.com
• Instagram: @julian.blackmore

Connect with me:

• Website: marissapane.com
• Instagram: @⁠⁠pane.marketing⁠