Your Content Isn’t the Problem...Your Brand Is

This episode is slightly chaotic (blame it on the quad shot of espresso), but trust me—you’ll want to stick around.

If you’ve been cranking out content and still not seeing results, the problem probably isn’t the algorithm...it’s your brand.

Your content is only as strong as the brand behind it.

If you’re creating content for your business without a solid brand strategy, you’re basically driving somewhere new without a GPS and expecting to arrive at the right destination.

In this episode, I break down:

• Why having a clear brand makes content creation so much easier
• How to ensure your content actually attracts the right audience (and what happens when it doesn’t)
• The danger of DIY-ing your brand based on what your competitors are doing
• Whether you should build a personal brand or a business brand as a service provider
• And more branding truths you need to hear

If you’re stuck, overwhelmed, or wondering why your content isn’t landing—this one’s for you.

Connect with me:

• Instagram - @pane.marketing