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October 16, 2024 37 mins

I hear new business owners talking about “putting themselves out there” and “being more visible.” It’s something they know they need to do, but (with all new things) are experiencing resistance around it.

I know the fear. I’ve gone from secret blog to putting myself on social media to introducing myself in person. I’ve also coached others through the fear. I’m sharing a lot in today’s episode with the intention of supporting you in starting your journey to becoming more visible. After all, people can’t hire you if they don’t know who you are or what you exist.

I talk about things like:

  • Why you should stop waiting for things to be perfect and instead treat your business like an experiment.
  • Some of the biggest fears that come up when people are starting to be more visible online and in person.
  • How blending intuition and strategy can help you avoid burnout.
  • Why you don’t need the perfect “I help” or “what I do” statements before you start growing your audience.
  • Why patience and trust in the process will lead you to long-term success.

Things / people I mentioned:

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to part two of the series, Putting Yourself Out There.

(00:04):
This one is around getting more visible.
This is a term I hear thrown around.
I need to get more visible.
I need more visibility.
Yes, you do.
There's obviously a lot more behind the scenes on that than just the term visible.
That's what I want to break down today.
When you're talking about putting yourself out there,
being more visible, what does it mean?

(00:27):
I want to talk through my own experience of this,
both from a social media perspective and an in-person perspective,
talking about aligning, messaging, audience offers,
in addition to a lot of the fear and resistance that comes up.
Stay tuned for all that and more.
Welcome to Your Business is Your Spiritual Path,

(00:56):
the podcast for business owners who are ready to make more money
and have more fun without doing more work.
After all, you didn't zip on this skin suit to hustle and grind.
It's okay to have fun along the way.
I'm your host Andrea Andrie.
On this show, I share spiritual concepts, universal principles,
and energy alignment techniques that will help you embody your next best self

(01:17):
so you can thrive in your life and in your business.
Getting more visible.
This is a term I'm hearing more and more,
especially as I am connecting in newer business owner circles.
A lot of people know that they need to put themselves out there.
They need to be more visible,

(01:38):
but there's a lot of fear that comes up around that.
And one of the fears I talked about in part one last week,
which is overcoming the fear of judgment, it was super fire.
So I would recommend you don't need to listen to that one
as a prerequisite necessarily for this one,
but it is a good compliment to this
because fear judgment is a big thing that a lot of people fear

(02:00):
when putting themselves out there.
So go back and make sure you listen to that one if you enjoy this one.
So I am going to first start talking a little bit about my experience in this
because I started on social media and I was afraid to put myself actually,
you know what, now that I'm saying this,
I started before social media.

(02:20):
I started with a blog.
So I have progressed through a blog, then social media,
and then in-person events.
And now starting to get, think about bigger than in-person networking events too,
like stages and things like that.
I'm not quite there yet,
but I'm going to talk about getting to this point of the evolution
of just being willing to be more visible.

(02:43):
Because so many people, what we think and forget is when,
unconsciously, when we think about being more visible,
where it's like we're putting our heart on the line.
We're letting ourselves be open to the opinions of others around,
what do we think?
What do we believe?
What our products are?

(03:03):
What our services are?
And that can be really vulnerable for people.
And so that's why I wanted to talk about the fear of judgment first
and how to move through that, ways that I've moved through that.
If you listen to that,
you know that I yoned a lot when I was moving energy.
So when I referred back to fear of judgment, I moved energy.

(03:24):
So there must still be energy that needs to move around the fear of judgment.
So that's apparently a big one.
Go back and listen to that one.
But it's a lot.
So for me, I started coming out not even as a coach,
not even as a business owner, but as spiritual.
And this was a big yearning for me.
I couldn't explain it.

(03:44):
I just knew that as I went through my spiritual awakening,
I was meant to showcase what the process was like and talk about it
as I was going through it.
I wasn't meant to go through it for 20 years and then come on back
as this perfect role model and coach and try to tell people what it was like then.
There was just something within me that knew that I was supposed to share my journey

(04:06):
as I was on the journey.
But that was really scary for me coming out as spiritual.
I have two engineering degrees.
I grew up Christian going to church and suddenly I was going to church.
And suddenly going this quote unquote,
woo woo row to a lot of people think it's woo woo and fluffy.
That was different for me.
And so where I started was I had a secret blog that I didn't tell anybody about.

(04:30):
But that was the first step that I needed to start to be okay with the idea
of putting my words and my thoughts in a place in public that people could find them.
So if you are totally terrified of doing anything around anything,
find a secret place to just get your foot in the door.
Then I had a secret Facebook page where I was posting,

(04:52):
but I didn't tell anybody about the page because I again was terrified of being judged around my ideas.
And again, this wasn't even business related.
So the judgment was more personal.
I would take it personal at that point.
If you're judging my ideas and you're judging me and at a very deep level,
none of us want to be judged for who we are.
We want to be accepted for who we are.

(05:13):
And so that was really hard for me, but that was the step in the door that I needed to start being okay
with being seen in a different way.
And my guess is if you're a business owner, you're probably beyond that point
where doing something private makes sense.
But if you are totally terrified, if there's something that's really hard

(05:34):
that you could not overcome using some of the other exercises and tools that I talk about,
then maybe that is a good place for you to start just to start.
To start to move some of that energy into face that fear.
So at one point, I remember, like, all right, now's the time to make my Facebook page public.
And so I shared my spiritual page on my personal page.

(05:59):
And it was amazing.
The feedback was actually really good.
I was really surprised and it was like, what was I afraid of the whole time?
So then slowly I started coming out more on Facebook.
And then my next place was LinkedIn.
And so that was another growth edge because LinkedIn traditionally has been
job searching, networking, resume, like very job focus.

(06:22):
And people were starting to trend more using LinkedIn as more of like a personal branding.
And that was the intuitive hit for me was start to build your personal brand on LinkedIn.
So start to just share your ideas, what you believe.
And again, really scary on a traditional business platform.
But I started and I did it.
And I did it like, I thought about going back and seeing when my first posts were that were

(06:48):
coming out in this way.
And it just was taking too long to scroll to the bottom.
So if you got lots of time, my posts are still out there.
You can scroll down to the bottom and see what it was like for me when I first started.
But it's cringey looking back.
I've definitely evolved, but I had to start and take the first step.
And so this is one thing I didn't write this down to talk about, but it's coming in to talk about

(07:11):
one of my hacks that I love, if you're afraid of coming out on social media, is just knowing
that it's not going to be perfect before you come out.
You create quote unquote perfection.
And I don't think anything is perfect.
Perfect is this ideal that you can't actually reach.
But you are going to get better in the act of being on social media.

(07:33):
My first posts were super cringy.
But you know what? I did them.
And I did them to overcome the fear of putting myself out there.
I did them to overcome the fear of talking about my offerings, getting people into my offerings.
And so it's going to be cringy, but you have to do it because that is the learning path.
So again, last podcast, make your mission bigger than other people's opinions.

(07:55):
Make your mission bigger than the pain and the discomfort of growth.
And just know that doing the work is going.
You're not going to be perfect before you get started.
And one of my favorite hacks for this is I go back and look at some of influencers.
Like some of their early posts, they're pretty.
It's like, ooh, but look at where they are now.

(08:19):
So someone I went to high school with on Instagram, she's everydayabbyabey.
There might be an underscore in there somewhere.
And she's a fashion influencer, but she started just go back.
And it was so simple.
She took a selfie of herself with an outfit on from wherever it was from.
And that was it.

(08:39):
It wasn't super glam, super made up.
It was on a front porch at the time, but she did it.
And so that's another, just do it.
Just do it.
Put yourself out there.
Let it be cringy.
Know that not a lot of people will probably see it, but that's okay, right?
Because you're going to be learning and it's not going to be your best work.

(09:00):
You learn through the process.
And then finally, I had to realize that I was hiding behind social media.
And intuitively, now I was getting, you need to be more in person,
like your people, because I know I'm here to serve.
I have so contracts with whoever I'm here to serve.
And I know that my people, I was blasting.
I like to think of it as I was just flashing myself on social media,

(09:23):
just seeing who might pick up from what I was talking about.
But then I started realizing my people were here in the Madison area.
I'm in Madison, Wisconsin.
And maybe not all of them, certainly, but I'm here to serve the community,
not necessarily online.
And so I needed to put myself out in person.
And that was stretchy and there was growth involved there.

(09:43):
And I dragged my feet on doing that.
And so every level of visibility, there's going to be uncomfortable parts.
You're going to be budding up against your comfort zone.
And that is okay.
You need to be okay with discomfort.
Again, otherwise, you're not going to be very successful in your business,
because your business growth and soul growth, and on this podcast,

(10:07):
we talk about both, requires discomfort to learn and grow.
And if you can't get past the discomfort,
you're going to have a really hard time having a business.
So every element, every level is going to require growth.
I even coached someone probably a month or so ago who's done millions,

(10:27):
like he's done millions in businesses.
He's coached his clients to over 10 million in business.
Like he's been successful in business.
But what I learned from coaching, he's done a lot of it behind the scenes.
And now that he's launching a different business,
he needs to get more visible.
And even he was running up against growth edges.
So if people like him who have been very successful in business

(10:50):
they still have growth edges, you are going to have growth edges,
you just need to learn how to navigate them.
Okay, so a few tips that I have learned when you think about putting yourself out there.
What does it mean out there?
That's the first thing.
Outwear, out there.
A lot of people use this term without a lot of strategy behind it.

(11:13):
And I get it.
And that's okay.
I didn't have a lot of strategy behind it either.
It's like visibility.
Like, oh, I just need more visibility.
And I think of people throw around the term visibility.
Like you'll get visibility and everyone just jumps to it.
Like, yes, yes, I want visibility.
Give me visibility.
But what does visibility mean?

(11:34):
Like, is it the right audience?
Is it visible in the right way?
How many people, if you're trying to get visible for moms
and it's a podcast for teenagers, is that visibility even good visibility?
So thinking through, like I'm starting to think through these things a little bit more.
And I didn't in the beginning and that's okay.
Everything is learning and growth.

(11:55):
But thinking through strategically, like you want to align things like your audience,
your message, your offer, or maybe even referral partners.
And so maybe it's where where's my audience hanging out,
or where are there people that could refer me to my audience?
Those are great places to think about.
When you're thinking about where, out where, right?

(12:18):
And so this is one thing, and you're not going to get it perfect right away.
And it's doing the cringy stuff that helps you test and refine.
But just thinking through, like where might be good places for your audience, for your offers.
So one example, when I was focused on coaching stressed out moms,
I did a session at a daycare.

(12:39):
It wouldn't make sense for me to do a session at a college.
Looking for moms.
But maybe you could also get strategic if you're coaching stressed out moms.
What if you found a dad's group of supportive moms?
So I'm not going to look for dads that meet in a dive bar.
But maybe there's some sort of networking group of men who are focused on personal growth,

(13:02):
who also support their lovely ladies in their life.
You know, maybe that's a good place for you.
I don't know.
Use your intuition.
Test it out and see where it goes.
But thinking through, like where are those strategic connections?
Another thing I learned early on when I first started coming on in LinkedIn,
a lot of people on LinkedIn are very network focused and I get in that's great.

(13:24):
And there were a lot of people, hey, join this network and that network.
And what I learned again, getting strategic, like if my people are in Madison,
does it make sense for me to get on networking calls with my friends?
Get on networking calls with people across the globe,
focus on largely men who have their own businesses.

(13:46):
And so again, there's no right or wrong in the beginning,
but don't just vomit yourself everywhere and call that a strategy.
Like call it a test.
Call it an experiment and let it be an experiment.
In the beginning, it will be an experiment.
There is no fast track to getting this right, quote unquote, right.

(14:07):
The only fast track is to start testing,
but then adjust based on what you're learning.
So if you go to a particular networking group and it feels off,
okay, it feels off.
You tried it, that's great.
Maybe that's not where you go again.
Or the other thing I didn't really dive into was referral partners.

(14:27):
Who might be a good referral partner?
That's another place to think about for your audience, your offer, your message.
You know, maybe you can go somewhere and someone really loves you
and they've got a very similar audience.
And maybe they sell the same thing.
Maybe they sell different things, right?
In my world, I believe in abundance.
I don't believe in competition.

(14:48):
And so I could partner with a coach who also does energetics in business.
And I would know and trust that her people would be energized and attracted to her.
And my people will be energized and attracted to me.
And if you're not comfortable with that yet, go with similar people.
So again, I had few iterations in my coaching.

(15:10):
There was a period of time when I was focused on women in corporate who wanted to elevate themselves,
elevate their image.
And one of my referral partners was someone who works at House of Color.
And she said, you know what?
I do color analysis for people.
Color analysis is where she puts claws around your neck.
So you can see your skin tone is your face going yellow or is it brightening with certain colors?

(15:35):
Because we all are warm and cool in our skin tone.
And she said, you know what?
The people that come to me, they're in corporate, they've got money, they're into feeling good, looking good.
So that was a good referral partner for me.
Now, could she be a good referral partner for me now that I'm focused on business owners?
Certainly.
And I'm not saying that she's not, but that was a juicier connection.

(15:59):
When we were focused on women who were growth oriented, wanted to feel good.
Because I'm talking about the mindset of feeling good and she's talking about feeling good from the outside.
So that's another thing to get creative with.
Let this all be a game.
A lot of people think that there's a fast track and there's a formula and a cookie cutter to owning a business.

(16:20):
There is not.
So just have fun with it.
Just play around with it.
But strategically start to think about your message, your offer.
What is it that you offer people because business is for making money?
And where can you start to message in a way that puts you in front of either potential clients or potential referral partners?

(16:44):
So that's where some of the strategy comes into this.
And again, just a reminder, there is no perfect way to get this right.
So keep it open.
Let it be an experiment.
Try things out.
Did it feel good?
Did it not feel good?
What were some of the results of it?
Did you make some connections or even did you make some friends?
Sometimes it's only as a business owner and if you can get some friends out of it who are also business owners or who are also cheerleaders and in your circle and on your team, that's a win too.

(17:14):
But again, as a business owner, you don't just want it to be about friends.
Business is also business.
And remember, it's so easy to get overwhelmed trying to be all the places.
So that's why I like to think strategically.
Test things out.
Don't be afraid to learn and shift.
Drop places that maybe are not aligned.
Say no to things.

(17:36):
Sometimes I tune into my intuition and I ask, I have a yes, no system in my body and I ask, is it in my highest and best good to go this to this place?
And if it's a no, if I really want to, you know, maybe I'll just go with it.
If I really want to, you know, maybe I will.
But if it's a no, then it's a no.
And sometimes it's a yes and I don't understand why it's a yes, but I go anyway.

(17:59):
And so pulling your intuition can fast track this too.
And it, because your, your intuition, your intuition is like your guidance system and it's giving you information from the spiritual realm and your higher self knows who your soulmate clients are, where they're going to be, when they're going to be there, when they're ready to work with you.
So learning to tap into your intuition can also can be a quote unquote fast track because it can at least help you stop throwing so much spaghetti at the wall and move through some of this.

(18:31):
But that doesn't mean it's going to get everything perfect all the time because you're still human.
You're still learning.
There's still free will involved.
So learning how to tap in your intuition can be a great place to get guidance on where to go, who to talk to, what to talk about.
But trying to be everywhere at once is a repus, repussy, at least one's a podcast, I feel like there's a word, is a recipe for burn out.

(19:00):
And it comes from a place of lack.
I need to be everywhere because I don't want to miss out on any opportunities that's lack, that's not enoughness.
For me, I'd rather come from a place of abundance knowing that my intuition will guide me where to go.
Every move that I make works for me, works for my business.
And if I choose not to go to a place and there's someone there I'm I have a soul contract to connect with, I will find them another way.

(19:29):
Or I'll jump on a different timeline where I'll connect with someone else who I'm supposed to connect with and that other person will find their guide.
Like just trusting that every move you make is intentional and perfect.
But you don't have to be everywhere out of lack because when you go everywhere out of lack, that dims your energy, that dims your magnetism, and that is just not going to work for you.
And it's a recipe for burnout.

(19:50):
The next thing I try to do is just have a place to collect the info.
So right now, for me, I found LinkedIn is a great place because everyone wants to grow their LinkedIn.
And if I'm focused more locally on LinkedIn, a lot of people search locally and they say, Hey, see you're in Madison.
Let's connect or whatever.

(20:11):
So have a place, whether it's a social media or an email list.
So if you want to send everyone, Hey, join my email list, here's a freebie, whatever.
That's another way to collect people.
That's a little bit harder. People are a little bit more discerning with their email list these days because they're all overwhelmed and bombed out.
But that could be another place.
Another place is the CRM system.

(20:32):
That seems for, I think, customer relationship management or customer resource management or something.
I know some of the acronyms change over time.
For me, I on and off keep a spreadsheet of people that I connect with that I might want to reconnect with.
And I'm not great about this.
The thing that I am fast at, I will say, is getting people on my LinkedIn.

(20:52):
Because I want one place to collect my people so that way I can remember who I'm meeting.
But also then we get a chance to know each other through what we post on social media.
So wherever you want to collect them.
But for me, it's about putting them in a place where then they can be nurtured by me and it's in the lowest common.

(21:13):
It's like the reducing as much resistance as possible.
So it's much easier for someone to follow me on LinkedIn than it is to convince them to join my email list.
So where can you start to group who you're meeting and trying to make it sound like?
Like people aren't just numbers and they're not just numbers, but I'll just, you know, we'll just go with it.

(21:35):
Like where are you collecting their info?
Where are you following up with them?
Where are you putting them in your circle?
Like strategically think through that too.
Next, I want to talk about some of the fear and resistance that can come up around putting yourself out there.
Because as I mentioned, there's always growth edges.

(21:56):
There's always stuff that comes up when you start to do things in a different way in a bigger way.
We all live very comfortably within our comfort zones and our comfort zones.
The edges of our comfort zones are our fears.
And when you start to do anything different in your life, you're bumping up the edge of your comfort zone, which is when your fear comes up.

(22:16):
And so a few of the things that have come up for people that I've heard in this is not an exhaustive list.
But some people just have general fear around being seen.
So one place this comes up is for spiritual people.
And one thread for this that some people in the spiritual community talk about is the witch wound.
So thinking through and the past spiritual people, like witches were burned at the stake.

(22:41):
I know that sounds crazy that that's still playing out in our bodies, but it is.
And so some people are afraid to come out as spiritual because at one point if you did, you were wounded, you were killed.
And that could be a past life for you.
That could be ancestral or that just could be in the general collective of the energy around spirituality and spiritual people.

(23:02):
You don't have to know where it comes from, just knowing that this is a possibility for you is enough.
So just general fears of being seen.
Because if I'm seen for this, I could be killed.
I could be judged.
I could be maimed, whatever it is.
See what it is for you.
Other people with trauma have fears around being seen because if I'm seen, that means someone's going to hurt me.

(23:24):
So I've heard this around people who might have a history of sexual trauma.
If they're seen, especially if they're seen and at one point they were desirable, right?
Then that meant something bad could happen to them.
And so some people carry that.
If you carry that, it could be hard for you to want to be seen even in totally inert ways like for business networking.

(23:49):
Like if the energy is in you, it is going to find its way to impact you regardless of if the situation is even similar to the original situation.
So if you have trauma around being seen in whatever form, wherever it comes from, it is going to be hard to let yourself be seen.
And so sit with that.

(24:09):
Learn from that.
Another place fear on being judged.
So I'm not going to get into this because I got way into this last week in the last week's podcast.
But you might have fear on being visible because someone might judge you.
And again, as I said in last week's podcast, you need to make your mission bigger than other people's.
Opinions.

(24:30):
So that's all I get into on that one because I went really into it last week.
Another fear I've heard is I feel like I'm not enough to be there.
I don't know enough.
I'm not big enough.
I haven't done enough.
This all comes down to I'm not enough.
So I want to remind you if you're there, you're enough.

(24:51):
You wouldn't be there if you weren't enough.
There are no accidents from the universe's perspective.
If you have an appointment with someone, it's because you're enough to have the appointment with them.
So choose decide that you're enough.
Walk in as if you're enough.

(25:12):
Right.
Role play it in your head.
I love role playing and not in the S&M sexy way.
In the imagination way.
I gave this exercise to someone last week.
He had a coffee planned with someone who was a big name in his community.
And I said, play it out in your mind in your imagination.

(25:33):
What would it feel like to go in there and just own it?
Be a boss.
Own yourself.
Own your work.
Know that you're enough to be there.
They took the appointment with you.
That means for whatever reason they see something in you.
They have a divide appointment with you.
Whatever it is, it is enough.
So choose and decide that you are enough to be there.

(25:54):
Because you are enough from the universe's perspective.
There is no threshold of enough, not enough.
You're just enough for whatever you want.
It's our tiny human brains that tell us stories about us not being enough.
So choose to be enough because you are.
When it came up for me, it was fear on having the perfect words to describe myself.

(26:16):
I'm a spiritual coach.
What does that mean?
Who's my mission?
What's my I help statement?
That was one of the reasons I hit behind social media when I was getting the nudge to start meeting people in person.
I don't have the perfect words to describe myself.
And I can tell you I have word vomited more times than I can count.
But people still resonate with what I have said.

(26:38):
And again, if someone has a sole contract, if they're a divine appointment to work with you,
if someone has a divine appointment to work with me,
their higher self is not going to close them off to me because I don't have the right words.
They're just going to resonate with whatever are the right words.
I can tell you how many times I feel like I just word vomited something.

(27:02):
Someone's like, oh yeah, I resonate with that so much.
It's because they are being directed on what it is they need.
And that's what they're picking up on.
That's what they're responding to.
So even if your words aren't perfect, again, going back to the letting it be an experiment,
just say whatever words are on your mind.

(27:24):
What's more important is that you say it with confidence.
You say it with authority because people are actually responding more to your energy than they are to your words.
So even if you don't have the perfect words, just decide you are going to walk in and you are going to own that shit.
And it doesn't matter what comes out of your mouth.
Because whatever comes out of your mouth is probably half coming from a channeled place anyway and an intuitive place anyway.

(27:47):
And whoever is meant to connect with you will connect with you.
They will stick to the right words that come out of your mouth that they needed to hear that will then entice them to take the next step.
So start to move beyond that fear.
And there's probably other fears that I haven't come up with.
But if you're feeling a really big fear,

(28:08):
my advice first is always to sit with it, see what's there, what's it coming up, what's it telling you,
how can you reframe it from a place that limits you to a place that empowers you.
But then just know that you can't clear everything.
Sometimes you just need to do it afraid.
Because again, when you're doing something new for the first time, you have a comfort zone that is full of your fears.

(28:34):
But you also just have the element of the unknown.
And the ego hates the unknown because the unknown means change and change could mean death.
And so just knowing that you probably will not clear everything, you will probably just have to do things afraid.
Just do them.
That is the path to your business working out.

(28:59):
Okay.
So a couple, I've got two more things I want to touch on.
One is mixing strategy and intuition.
So this is more for, I guess it could be in person stuff too, but some with social media is don't try to sound like everyone else.
Remember that what works for someone else works for them.
They have a unique energy configuration.

(29:22):
They have unique clients that they're here to serve.
The things that they're saying, especially if they've unlocked the puzzle for themselves, right?
They've done that for themselves.
That doesn't mean it will work for you.
And so don't try to sound like everyone else.
And some marketing basics do go a long way.
I tried to avoid having to learn marketing for a long time and just posted what intuitively came up.

(29:47):
But what I learned learning some marketing basics is I can't talk about things like mind rewiring because my clients don't know what the hell that means.
My clients aren't looking for mind rewiring.
They're looking for how can I make money in my business?
How can I feel more confident in my skin?
And so learning how to speak to your clients in a way that draws them in.

(30:10):
Learning are you problem oriented?
Are you solution oriented?
Are you self-awareness oriented?
Like I'm not going to get into all these right now.
This isn't a marketing podcast, but learning some marketing basics will go a long way.
And don't feel like you need to be stuck to someone else's formula because as someone who's tapped in, also trust your intuition.

(30:32):
If you feel a strong urge to post something, then do it.
Because again, the universe is above us making divine connections all the time.
I like to say the universe is stronger than the algorithm.
And so it will put something in front of someone if that person is meant to work with you.
And so you might not know why you feel a connection to do something or say something.

(30:58):
But if it's this urge that just will not go away, do it and see what happens.
And just trust that the universe is making connections behind the scenes.
And even if it's not immediately apparent.
Because that's my last point that I want to make is this is a long game.
And people can be nurturing and nurtured by you for years before you even know that they're out there.

(31:21):
And so even if intuitively you get this hit and it feels like crickets, trust the hit and trust the action because someone got something from that.
You don't have to know. You may never know who that was and what they got.
But just trust that they did.

(31:42):
So finally I want to talk about just what it's like because it is very quiet at first.
When you start to put yourself out there, either on social media or in person.
Right, it's not always instant feedback and you might get bits and pieces from there.
But our head is going to be telling us it's not enough. It's not enough.

(32:03):
And partly is we feel like we can only see what we see.
And so I don't know. I can't see the way what I said made someone's mind churn and then they went to journal on it or they're thinking about it while they're cooking dinner.
And since we can't see those things, our brain is always telling us we didn't do enough.

(32:25):
And so in early in my business, I used to feel like if I had a down moment, I needed to spend it on social media because I was never doing enough.
And so I've decided to flip that and get more strategic. Yes, one post a day on LinkedIn is enough, unless I feel really inspired to post a second time.

(32:46):
Right, so getting to what is enough for you and knowing that that is enough.
And in the beginning, it can be very quiet. We do not get instant feedback.
We have been ruined as a society with Amazon Prime and one day delivery and instantaneous stuff. Like, yes, we love that.

(33:08):
But that is not what business is about, especially early on.
My coach, Nora Virginia, she calls this long haul energy. You need to get used to it being a long game.
You cannot look for instant results. You cannot look for instant feedback. Do not measure yourself by engagement. Do not measure yourself by comments.
Right, how I did it in the beginning, I wrote down every time someone complimented me, it could be once a month, twice a month, if they emailed me and said, hey, I'm really liking this.

(33:39):
If they saw me in person and said, hey, I'm enjoying like I wrote that down and I celebrated those because those to me are evidence that it is working.
But again, it's in the energy, it's a slow build. Your brain is always looking for evidence, but we're looking in the wrong places.
We're looking at numbers, we're looking at analytics, and it can take a really long time or maybe never.

(34:04):
Some people have a small following and they can do big business because they have a good following and they know how to convert those people.
But if you were to just look at their following, you would be missing the bigger picture. And we're so used to looking at analytics, not that analytics are bad,
but if that's all you're measuring yourself against, then you're going to have a really hard time in the beginning.

(34:27):
And the other piece of this that's resonated with me when I was first learning is when you first start posting the algorithms and the social media platforms,
they want to know you're going to be consistent before they start pushing you out to bigger audience members.
And so it is natural to post for a long period of time and kind of get crickets and kind of get low engagement because they want to know is this person sticking around or not.

(34:53):
And so sometimes, again, it's just developing that long haul energy and knowing if you're doing this, you're in it for the long game.
You are playing the long game and eventually you will build momentum. So just stick with it.
All those posts that you're posting when no one is engaging, they're still nurturing somebody and you're getting better over time.

(35:16):
So as you're slowly building your audience and you're slowly nurturing people, now you're getting way better.
The more people that you meet and you send them to your social platform or wherever you're nurturing people, like that is going to build momentum.
And so just know that you're not going to get instant results right away.

(35:40):
And it's probably, I mean, six months to a year before even I felt like my LinkedIn was going somewhere.
And I've been networking and getting in person for a year and a half and things are slowly building like this takes time.
So allow it to take time and don't quit before the breakthrough.

(36:04):
So that is the podcast for today.
Sorry, I got it kind of ended abruptly because I've got a meeting in four minutes, but getting more visible.
So what does that even mean? Think about out there, out where?
Let's start to get a little bit more strategic around that and don't just flash yourself to everybody who's willing to put you in a networking room.

(36:27):
And maybe you do that in the beginning, but again, don't do it forever.
It'll burn you out. Start to learn from it. Where are your people? Where are your referral partners?
Know that there's no fast track to getting it right. There is no right, but let it be an experiment.
It works better than others and start to put your time and effort in those places.
Have a place to collect people and group people so you can remember them, follow up with them, nurture them.

(36:50):
Notice that fear and resistance will come up and you can clear some things ahead of time using the hack that I used in the fear of judgment podcast,
but you can't clear everything. So sometimes just doing things afraid is part of the process.
Mixing strategy and intuition and then learning how to stick with it.

(37:12):
Hopefully that nurtured you. Again, I would love to hear from you.
Instagram, Mom's Gotten Quantum, LinkedIn, Andrea, Andrew, and share this, rate this if this was helpful.
I know this is not like the end all be all everything you could learn about visibility, but this has been my experience so far
and being a business owner for a couple of years.
And so I know that whatever you needed to hear your higher self put you right in that place and you got the nudge.

(37:38):
So thank you for being with me and I will be back next week.
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