Let's be real—hosting a summit is a ton of work, but the real magic (and money) happens after it's over. Yet this is exactly when most hosts drop the ball, feeling relieved it's done instead of capitalizing on all the momentum they've built.
To help us unlock the post-summit goldmine, I'm joined by Julie C. Butler, known as the Summit Queen. Julie is a virtual summit coach who specializes in helping coaches confidently host their first summit to expand their email list, increase visibility, and boost revenue. With over 15 years of business experience and having grown her own list by 1,500+ people through summits, she knows exactly how to turn summit attendees into loyal customers.
Today, we're diving into what happens after your summit ends, the innovative approaches to speaker networking, and how to stand out in an increasingly crowded summit space.
HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:
1️⃣ Nurture Your New Audience - Learn why 42% of Julie's income comes directly from summit attendees and how to properly nurture these warm leads after your event ends.
2️⃣ Build Meaningful Connections - Discover how to create valuable relationships with speakers through pre-recordings and dedicated networking opportunities that lead to future collaborations.
3️⃣ Focus on Quality Over Quantity - Understand why having 500 of the right attendees is more valuable than 2,000 random ones, and how to attract your ideal audience through strategic speaker selection.
So, if you've been thinking about hosting a summit or want to get more from the ones you already run, grab your notebook—this episode is packed with practical strategies you can implement immediately.
CONNECT WITH JULIE:
Julie C Butler, Owner of Julie C Butler and Host of The Business Brilliance Growth Podcast, is a Virtual Summit Coach and an Amazon best-selling author with over 15 years of experience in business. She helps coaches on the other side of 40 confidently host their first virtual summit—so they can blow up their email list, 10x their visibility, grow their authority, and make more money.
She’s here to guide you every step of the way, making sure you share your expertise with the world, create lasting impact, and accelerate your business success—without the overwhelm!
FREE WEBINAR: How I Grew My List by 1450+ in 30 Days: The Power of Virtual Summits: https://juliecbutler.com/1450
RESOURCES MENTIONED IN THIS EPISODE:
- Get started with a 14-Day FREE trial of Circle
- Kick start your community by joining The Strategic Community Co-Op
- Quick Wins for Circle Communities is our new YouTube series delivering actionable tips in bite-sized videos.
- Discover bite-sized, big-hearted community strategies every week on
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.