TikTok’s recent (albeit short-lived) ban sent shockwaves through the creator and business community, raising a critical question: what happens when you’re building your audience on rented land? In this episode, we dive into the wake-up call that every creator, coach, and entrepreneur needs to hear: it’s time to stop relying solely on social media platforms and start owning your audience.
From private communities to email lists, we explore practical strategies to future-proof your audience, secure your business, and take back control. Whether TikTok gets banned again, Instagram updates its algorithm, or a new platform takes over, you’ll have the tools to create lasting connections that don’t disappear overnight.
Timestamps:
- 00:00 The TikTok Wake-Up Call
- 01:37 Meet Your Community Strategist
- 03:16 The Illusion of Social Media Control
- 07:06 The Power of Private Communities
- 12:36 Building Your Email List
- 16:54 Three Steps to Future-Proof Your Audience
- 22:38 Final Thoughts and Next Steps
Resources & Links:
- Get started with a 14-Day FREE trial of Circle
- Join The Strategic Community Co-Op for just $1
- Quick Wins for Circle Communities: A new YouTube series delivering actionable tips in bite-sized videos.
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