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In this transformative episode of Your Conversation Pit, we dive deep into the ever-evolving landscape of business, online entrepreneurship in the online business space, and world-wide market trends as we've observed them unfolding since early 2023. Our community and clients have been experiencing significant shifts in their industries, sales patterns, and client behaviors—shifts that have left many puzzled. From changing consumer expectations to the challenges of contract commitments and the delicate dance of converting leads, we cover it all with a mix of insight, experience, and perspective shifts to see you through 2024 and beyond.
We’ve noticed a clear trend: people are seeking more value for less, hesitating on commitments without financial backup, and maximizing free resources to the limit. This episode is not just a discussion; it’s a roadmap through the nuances of consumer buying habits, the psychology of sales, effective (and not-so-effective) marketing strategies, and candid thoughts in-between.
Key highlights include:
- A breakdown of the framework for sustained business growth, incorporating everything from targeted messaging to personal branding.
- The undeniable impact of AI marketing automations and the importance of a sticky content plan focused on sales, team management, and energy efficiency.
- A revival of long-form content, the power of building anticipation for your launches, and the magic of serialization in content creation, especially on TikTok.
- The potential for augmented reality in online business, the demand for authenticity and proof in marketing, and the strategic balance of video content length.
- The ever-increasing importance of personal brands, community building, and the conscious consumerism movement as Gen Z has broken the marketing funnel, per Archival’s report listed below.
Expect a power-packed conversation filled with marketing wins, the occasional tangent on not-so-potent strategies, and Ashleigh Henry’s thoughts on what really works in 2024. Whether you’re jotting down notes for your next quarterly plan or seeking insights to navigate the current market, this episode is crafted for you. Join us as we explore the main points shaping the market and marketing strategies that are making a difference in 2024. Plus, don't miss our linked discussion on building deep, lasting relationships from Season 1, an essential complement to today’s conversation in the pit.
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Learn more about The Cheetah Company: www.thecheetahcompany.com
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