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February 7, 2023 34 mins

Roger Christie is joined by Dr Kirstin Ferguson AM; author, columnist, company director and one of Australia’s most prominent leadership experts. Together we’re tackling: The Art of Modern Leadership.


It’s a big topic in the context of digital reputation, and one of the great untapped opportunities across corporate Australia.


Propel’s own research into the LinkedIn efforts of the 200 CEOs leading our largest listed organisations - the ASX200 - showed that almost 85% of CEOs were either invisible, inactive or ineffective on LinkedIn. 85%. What a huge opportunity to leave a legacy missed.


These digital communication platforms are such a rare opportunity for CEOs and others looking to share their voice and views. For anyone looking to amplify their own positive impact by going well beyond the four walls of their organisation to inspire and motivate key audiences online.


When you talk about legacy and impact, which leader wouldn't want to harness that capability? Kirstin is a living, breathing example of someone who amplifies good leadership online, and someone who encourages other leaders to take up the opportunity themselves in her new book called ‘Head & Heart - The Art of Modern Leadership’.


YOUR DIGITAL REPUTATION PROGRAM:

Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.


For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie


YOUR DIGITAL REPUTATION NEWSLETTER:

And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe



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