37. Charlotte Lander, Standard Chartered Bank | How to build a successful employee advocacy program?

In this episode of Your Digital Reputation, host Roger Christie is joined by Charlotte Lander, Director of Social Media and former Global LinkedIn Lead at Standard Chartered Bank. Tune into this conversation to learn from Charlotte's expertise and experience as she shares her advice around building the best online employee advocacy program for your organisation. This is a must listen best practice example for both advisors and leaders a like.

TIMESTAMPS:

[00:01:31] Charlotte's background and expertise.

[00:05:37] Active leaders and employee advocacy.

[00:08:15] The importance of being data led.

[00:13:29] Content personalisation for employee advocacy.

[00:16:28] Personal storytelling in advocacy.

[00:20:26] Leadership participation and programs.

[00:24:37] Retaining talent and competitive advantage.

[00:27:07] Employee advocacy program benefits.

[00:31:07] Diversity in target audience resonance.

"First and foremost, you must empower your colleagues, not use them as part of the program." -- Charlotte Lander

Follow Charlotte Lander: linkedin.com/in/charlotte-lander

Follow Roger Christie: linkedin.com/in/rogerchristie

For more on this episode and the full show notes head to: propelgroup.com.au/podcast/charlotte-lander-employee-advocacy

YOUR DIGITAL REPUTATION PROGRAM:

Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.

For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie

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