#268
Every master was once a disaster. That’s just one of the powerful insights Brian Keane dropped in this episode as we dive into what it really takes to build a successful fitness business.
Brian, a former schoolteacher turned fitness entrepreneur, author, and podcast host, shares his 12-year journey of building his brand and the marketing principles that helped him scale.
In this episode, we cover:
✅ The difference between an influencer and a coach (hint: it's your offer!)
✅ Why pull marketing beats push marketing for long-term success
✅ The True Force Multiplier concept & how to create exponential impact
✅ Why choosing the right media (podcasting, writing, video) matters
✅ The False Consensus Bias—how assuming your clients think like you can hold you back
✅ Sniper vs. Shotgun Marketing—the key to strategic content that actually converts
✅ How storytelling connects to your core offer for more compelling marketing
✅ The harsh reality: Random Posting = Random Results
If you’re a fitness entrepreneur looking to grow a sustainable, profitable business, Brian’s wisdom in this episode is exactly what you need.
Follow Brian Keane’s Podcast: The Online Business Podcast
Listen now and take your business to the next level!
📩 Let’s connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today’s episode!
📅 Want help with your financial goals? Book a free call with me.
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