All Episodes

April 29, 2025 42 mins

#268

Every master was once a disaster. That’s just one of the powerful insights Brian Keane dropped in this episode as we dive into what it really takes to build a successful fitness business.
Brian, a former schoolteacher turned fitness entrepreneur, author, and podcast host, shares his 12-year journey of building his brand and the marketing principles that helped him scale.

In this episode, we cover:

 ✅ The difference between an influencer and a coach (hint: it's your offer!)
 ✅ Why pull marketing beats push marketing for long-term success
 ✅ The True Force Multiplier concept & how to create exponential impact
 ✅ Why choosing the right media (podcasting, writing, video) matters
 ✅ The False Consensus Bias—how assuming your clients think like you can hold you back
 ✅ Sniper vs. Shotgun Marketing—the key to strategic content that actually converts
 ✅ How storytelling connects to your core offer for more compelling marketing
 ✅ The harsh reality: Random Posting = Random Results

If you’re a fitness entrepreneur looking to grow a sustainable, profitable business, Brian’s wisdom in this episode is exactly what you need.

Follow Brian Keane’s Podcast: The Online Business Podcast

Listen now and take your business to the next level!

📩 Let’s connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today’s episode!

📅 Want help with your financial goals? Book a free call with me.

Please join my newsletter list here.

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.