#270
Guest: Sherman Merricks, Chief Sales Officer at LASSO
In This Episode:
- Paid Ads in the Fitness Industry: Sherman breaks down why paid ads are essential for gym owners and fitness pros looking to expand their reach and generate quality leads.
- The Power of Sales Skills and Training: We discuss how investing in developing your sales skills can help you create lasting relationships with clients and boost your business’ growth.
- Niching Down Your Message: Sherman shares why focusing on the pain points of your ideal clients is key to standing out in a crowded marketplace.
- Practical Tips for Gym Owners: Real, actionable advice on how to implement these strategies to increase conversions and grow your business sustainably.
Resources Mentioned:
- LASSO - Lead and Sales System Optimization:
- Gym Marketing Made Simple
- Sherman’s e-mail
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