#296
Most gym owners spend endless hours refining their programs, pricing, and marketing but overlook one of the biggest profit drivers in their business: the space itself.
In this episode, Billy sits down with Cuoco Black, a former faculty member at the New York School of Interior Design and one of the most sought-after gym designers in the world. Cuoco reveals why most fitness facilities unintentionally look the same, from graffiti walls to green turf and industrial lights, and how to design a space that actually sells.
In this conversation, you'll learn:
- Why most gyms fall into the "generic box trap."
- How having a concept (not just a layout) creates emotional connection and brand differentiation.
- Why Cuoco says to invest 80% of your design budget in the reception area and how it can dramatically impact sales and member experience.
- How to make simple, strategic changes that elevate your brand without breaking the bank.
Connect with Cuoco Black: Instagram @gymdesigner
P.S. Speaking of building the business and life you actually love, have you registered for our 1-Day event in Orlando yet? Sign up now while spots are available.
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