Your Intended Message

Podcasting vs. Radio: Carl Richards Explains the Big Shift The Secrets to Sound Bites: Make Your Message Memorable

Episode 255 (Carl is based in Gananoque, Ontario)

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In this conversation, we explore:

1. The evolution from radio to podcasting—what changed, what remained.

2. The core differences between scheduled radio and on-demand podcasting.

3. Why defining your podcast’s purpose is the most important first step.

4. The myth ...

Accounting Myths That Sink Small Businesses How to Forecast Cash Flow and Stop Guessing

Episode 254 (David is based in Salt Lake City, Utah)

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In this conversation we explore…

1. Why traditional accounting fails to protect small businesses.

2. How cash flow differs from accounting and why it matters more.

3. The danger of relying on profit and loss statements alone.

4. How to recognize early warning signs of cash trouble.

5. Why...

Executive Branding: It's More than a Logo Build Your Leadership Brand from the Inside Out

Episode 253 (Lesley is based in Monterey, California)

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In this conversation, we explore…

1. …why executive branding goes far beyond personal image or a logo.

2. …how to define what you want to be known for—and why that matters.

3. …why an integrated branding approach across a team amplifies leadership impact.

4. …the internal journey of di...

The Emotional Secret to Better Sales Conversations Why Raising Your Prices Could Be the Fastest Way to Grow Your Business

Episode 252 (Robin is based in the UK)

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In this conversation, we explore:

• Why so many business owners undercharge—and how to fix it

• How fear of rejection limits pricing and profitability

• The fastest path to growing your business (hint: it’s not more marketing)

• What it really means to sell result...

How to stay sane in a noisy world Instead of digital minimalism consider this alternative

Episode 251 (Craig is based in Grand Rapids Michigan)

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In this conversation with Craig Mattson we explore:

• Why acknowledging digital overwhelm is the first step toward healthier communication.

• The limitations of digital minimalism and the need for digital flexibility.

• Six communication modes professionals rely on to cope with di...

Common Linkedin mistakes you can avoid Build a Linkedin Network that generates revenue

Episode 250 (Daniel is based in Israel)

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In this conversation, we explore…

• Why your personal LinkedIn profile is more valuable than your company page

• The truth about connection quantity vs. quality

• How to turn LinkedIn invitations into sales conversations

• Why vanity metrics won’t grow your business

• When and why not to post on L...

Identify the core truth of your marketing message Avoiding Confirmation Bias in Your Messaging

Episode 249 (Saffana is based in London, England)

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In this conversation we explore…

• How audience mindset shapes effective copywriting
• Discovering your brand’s core truth
• Using timing strategically to enhance marketing results
• The hidden influence of confirmation bias in marketing
• Leveraging data to uncover actionable audience in...

The Myth of Brand Loyalty Herd, Habit, Hassle: The Science Behind Consumer Behavior

Episode 248 (Ethan is based in Boulder, Colorado)

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In this conversation we explore:

• The science behind consumer behavior and brand growth.

• Why brand loyalty is often misunderstood and overrated.

• How frequency of purchase correlates directly with customer numbers.

• Three core factors driving purchasing decisions: Herd, Habit, and Hass...

What to Say (and Not Say) to Someone Facing a Health Crisis Navigating Tough Conversations: Lessons from a Cancer Warrior

Episode 246 (Deb is based in Atlanta, Georgia

In this conversation we explore:

1. How to communicate effectively during a personal crisis
2. The challenges of sharing personal health struggles with others
3. Why specificity in communication leads to better support
4. How to support someone facing a serious illness in a...

Selling Digital Solutions: Lessons for Microsoft Partners

Episode 245 (Rick is based in the Toronto area)

In this conversation we explore:

• How the buyer journey has changed – Why modern buyers are 80-90% through the process before engaging with sales.
• The importance of adapting sales presentations – How to tailor messaging for Microsoft, ISVs, SI partners, and end customers.
• Why sales professionals must become guides, not just...

Beyond SEO: The Seven Stages of Marketing Success How Perception Shapes Marketing (More Than Facts Do)

Episode 244 (George is based in the Toronto area)

In this conversation we explore:

• The concept of holistic digital marketing and how it differs from traditional marketing approaches.
• The seven stages of the customer journey and why businesses should focus beyond conversion.
• The role of client advocacy and how turning customer...

Breaking the Fear of Judgment Overcoming the Fear of Public Speaking: Baby Steps to Confidence

Episode 243 (Tim is based in Hilton Head, South Carolina)

In this conversation we explore:

1. The Root of Public Speaking Fear – Understanding why the fear of judgment holds so many back.
2. How to Overcome Stage Fright – Proven techniques for managing nervousness before and during a speech.
3. The Role of Preparation in Confidence – Why prac...

Fixing Toxic Leadership: How to Coach Difficult Leaders Back on Track Leadership Challenges: When High Performers Push People Away

Episode 242 ( Dotty is based in Milwaukee. Repeat of episode 192)

In this conversation we explore:

1. The challenges of leadership development – Why some leaders struggle despite their experience.
2. How organizations decide whether to invest in leadership coaching – What factors indicate a leader is wor...

Overcoming camera anxiety to boost confidence Why corporate videos fail: The Power of Unscripted Content

Episode 241 (Pat is based in Philadelphia)

In this conversation, we explore..."

1. The Pitfalls of Traditional Corporate Videos – Why scripted corporate videos often fail to connect with audiences.
2. The Power of Unscripted Content – How authentic storytelling makes business videos more engaging.
3. Overcoming Camera Anxiety – Why ...

Why do billionaires need coaching and how does that help you? Mastering Force vs. Generative Energy

Episode 240 (Chad is based in Florida)

In this conversation with Chad E. Cooper we explore:

• The distinction between serving and selling, especially when working with high performers like billionaires and Olympians.
• The connection between spiritual growth and material success.
• How to identify and close gaps in personal and profes...

How diversity of thought drives breakthrough ideas The role of effective communication in innovation

Episode 239 (Vanessa is based in California)

In this conversation with Vanessa Thompson we explore:

• Why conflict is a natural and necessary part of the innovation process.
• How a shared vision can align and inspire diverse teams.
• The role of small, tangible victories in maintaining momentum toward big goals.
• The importance of cr...

Build your brand and authority with podcast guesting Be a podcast guest to boost your career and business

Episode 238 (Noemi is based in Cyprus)

In this conversation with Noemi Beres we explore:

• The Growing Value of Podcast Guesting: Why it’s a powerful long-term strategy for building your brand and authority.
• Crafting a Memorable Story: Tips to effectively condense and share your story on podcasts.
• Building Authentic Relation...

Overcoming Fear and Anxiety in Leadership Communication How to Self-Soothe Before Difficult Conversations

Episode #237 (George is based in New York City)

In this conversation with George J. Rivera we explore:

• The deeper meaning of behavior and communication, and why understanding the 'why' is essential for meaningful interactions.
• How to handle difficult conversations with strategies like mental rehearsal and reflection for im...

Mindset and Mastery for success How to get started on your path

Episode 236 (Junaid is based in Virginia)

In this conversation with Junaid Ahmed we explore:

1. The essence of the million-dollar mindset and how to cultivate it. 2. Breaking large goals into manageable, actionable steps. 3. How to build a professional-grade home studio on a budget. 4. Lessons from 600 interviews about communication and transformation. 5. The importanc...