Culture is the #1 Competitive Advantage: Mike Kerr

Stop Outsourcing Culture to HR From Toxic to Terrific: Small moments create big shifts

Episode 256 (Mike is based in Canmore, Alberta)

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In this conversation we explore:

• The difference between workplace culture and humor—and how humor supports culture.

• Why culture is a company’s number one competitive advantage.

• The visible and invisible signs of strong or weak workplace culture.

• The impact of leadership on shaping and sustaining culture.

• Why every employee contributes to culture—not just HR or leadership.

• How intentional values and small behaviors shape long-term culture.

• The difference between healthy and toxic conflict at work.

• Simple, practical ways to assess and improve workplace culture.

• How humor, rituals, and fun foster psychological safety and team connection.

• The concept of an "umbrella value" and its influence on decision-making.

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About our guest, Michael Kerr:

Mike is the author of 9 books, including, The Jerk-Free Workplace, The Humor Advantage and Small Moments, Big Outcomes: How Leaders Create Cultures That Fuel Extraordinary Results.

Learn more about Mike Kerr, his services and books at https://mikekerr.com/

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Key Learning Points from the Interview

1. Culture is a Competitive Advantage

   • Culture impacts productivity, retention, customer loyalty, and overall performance more than strategy alone.

2. Mojo Matters

   • Mojo is the vibe or energy of a workplace—it can be felt and should be maintained intentionally.

3. Humor Fuels Culture

   • Humor isn’t fluff; it builds psychological safety, encourages engagement, and reduces burnout.

4. Leadership Sets the Tone

   • Leaders act as culture conductors. Their words, mood, and mindset ripple through teams.

5. Everyone Owns Culture

   • Culture isn’t HR’s job alone. Every employee contributes to culture in every interaction.

6. Small Moments Have Big Outcomes

   • A culture is shaped more by consistent small gestures than by grand slogans or posters.

7. Define and Live Your Values

   • Real values are reflected in daily decisions, not corporate posters. Misaligned values create cynicism.

8. Conflict is Inevitable—Make It Constructive

   • Healthy cultures allow disagreement without blame or fear. Psychological safety matters.

9. Assess Culture With Gut Checks and Simple Questions

   • Ask: Would you recommend this workplace to a friend? What’s one thing you’d change?

10. Culture Attracts Talent

• Great cultures draw top talent. But to win them, you must showcase culture honestly and creatively.

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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

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Your host is George Torok

George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver