From Radio to Podcasts: Carl Richards

Podcasting vs. Radio: Carl Richards Explains the Big Shift The Secrets to Sound Bites: Make Your Message Memorable

Episode 255 (Carl is based in Gananoque, Ontario)

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In this conversation, we explore:

1. The evolution from radio to podcasting—what changed, what remained.

2. The core differences between scheduled radio and on-demand podcasting.

3. Why defining your podcast’s purpose is the most important first step.

4. The myth of instant podcast success and what to expect as a beginner.

5. Why your podcast will (and should) evolve over time.

6. How to handle tough or off-topic interview questions with grace.

7. What makes a podcast guest truly engaging and memorable.

8. The secret to crafting effective sound bites for reels and audiograms.

9. Lessons learned from 25 years in broadcasting—and how they apply today.

10. Why podcasting is the new “book tour” for subject-matter experts.

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About our guest, Carl Richards:

Carl has spent more that 25 years behind the microphone, on radio and on stage, entertaining and influencings audiences worldwide.

He's a 3 time bestselling author, International Speaker, TEDx speaker, emcee and  podcast host. He's the founder and CEO of Podcast Solutions Made Simple. 

Want help to launch and polish your podcast? Visit PodcastSolutionsMadeSimple.com

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Key Learning Points

1. Podcasting is on-demand, radio is scheduled The flexibility of podcasting suits today’s consumer behavior better than traditional radio.

2. Start your podcast with clarity of purpose Many beginners skip this—understanding the "why" of your show is foundational.

3. It’s okay—and smart—to evolve your podcast Goals can shift, formats can change, and that’s part of the process.

4. Your first 10 episodes will probably suck—and that’s normal Skill and confidence develop over time with practice.

5. There are no rules in podcasting—but there are smart suggestions Format, length, and style are flexible. The key is knowing your audience and message.

6. Deflecting tough or irrelevant questions is a skill You can stay assertive without being aggressive when you don’t have the answer.

7. Preparation is key—know your host and their style Doing homework helps avoid surprises and builds trust.

8. Sound bites need human judgment Algorithms can’t always pick the best clips. Listen and choose what resonates.

9. Credibility comes from consistency and authenticity Be yourself, be present, and bring your best self to the mic.

10. Podcasting helps subject-matter experts elevate their brand In today’s world, a podcast may be more relevant than writing a book.

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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

 

Your host is George Torok

George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

 

Connect with George

www.SpeechCoachforExecutives.com