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July 17, 2025 37 mins
Fix What's Broken with Traditional Networking Replace Referrals with Introductions to Build Your Business

Episode 266 (Donnie is based in Texas)

In this conversation with Donnie Boivin we explore:

  • why the traditional rules of networking fail in the B2B space

  • how to eliminate the pitch and still make meaningful connections

  • how to use LinkedIn QR codes instead of business cards

  • what it means to rank your network and why it matters

  • how to earn a trusted spot on someone’s “starting lineup”

  • the power of introductions vs. referrals

  • how to use targeted questions to unlock valuable connections

  • what types of professionals are best suited as referral partners

  • how to use a simple five-word intro to start real conversations

  • the mindset shift from “get a client” to “be a connector”

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About our guest, Donnie Boivin:

Donnie started his company at age 40 and was selected for the 40 under 40 list. 

He is founder of Success Champion Networking, an online community for serious networkers. https://successchampionnetworking.com/

He is producer of the Bad Ass Business Summit

https://badassbusinesssummit.com/

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Key Lessons from this conversation:

  • Traditional networking is broken: Most networking advice is based on transactional sales models that don’t apply to modern B2B relationships.

  • Ditch the business cards and 30-second pitch: These old-school tools no longer serve professionals focused on building real business relationships.

  • Use technology to connect smartly: Tools like LinkedIn QR codes help maintain control of your contacts and avoid spam.

  • Your goal isn’t clients—it’s introductions: Real success comes from building relationships with synergistic partners who already sell to your ideal clients.

  • Rank your network strategically: Donnie’s 4-tier system helps you identify who’s worth nurturing and who’s just noise.

  • Earn your spot on the ‘starting lineup’: Become the go-to person for strategic partners by opening doors for them first.

  • Ask better questions at events: Questions like “How did you get into what you do?” lead to meaningful conversations.

  • Be specific when describing your ideal partner: Help others help you by clearly identifying who you want to meet and why.

  • Make introductions, not referrals: Introductions are easier, lower-pressure, and can generate more opportunities in the long run.

  • Network for synergy, not sales: The most powerful connections come from mutual support between professionals with shared clientele but no competition.

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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

 

Your host is George Torok

George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

 

Connect with George

www.SpeechCoachforExecutives.com

https://www.linkedin.com/in/georgetorokpresentations/

https://www.youtube.com/user/presentationskills

 

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