In this episode, I talk about balancing authenticity and professionalism, especially when showing up on social media and in business. I share how I recorded this podcast without makeup or getting ready because it was more important to stay consistent than to look perfect. I want people to know it’s okay to show up as they are, and that trying to be perfect can often stop us from taking action. I also share a personal story from when I first started making YouTube videos and how being visible and real online helped me grow my business.
I also give tips on how to manage automation in a personal way, keep content true to your brand, and set healthy boundaries. I stress that it’s okay to delegate tasks you don’t enjoy or aren’t good at so you can focus on what you do best. Building a brand is about showing up authentically while still maintaining professionalism where it matters. Most importantly, I remind you that you are enough just as you are, and consistency is key in building trust with your audience.
Key Topics Covered:
Playing tennis and learning a new skill
The pressure of always looking perfect on social media
Balancing authenticity and professionalism in your brand
Story of making her first YouTube video
Encouraging others to show up online even if they feel imperfect
Using automation with a personal touch in marketing
Making sure content nurtures relationships, not just sells
Setting boundaries and managing accessibility as a business owner
Being transparent about automation and avoiding false urgency
Delegating tasks you don’t enjoy to stay professional and avoid burnout
Marci Barker
Life Coach specializing in Accountability for Business Owners Author of The Accountability Code
It's Time to Wake Up and Show Up!
www.marcibarker.com
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Marci Barker Accountability Coach & Speaker
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