In this episode, I talked about how social media management really works for business owners. Many people think hiring someone will fix their consistency, but the truth is, you first need to know your own content, your audience, and your goals. I explained that knowing the basics of your business, what you sell, who you sell to, and what makes you different, is the foundation for creating effective posts. Once you’re clear on that, social media becomes less overwhelming and way more powerful.
I also shared my framework for content creation using five pillars: personal life, growth, real talk, wins, and purpose. These pillars help guide what you share and make your posts more relatable and useful. I explained how every post should have a purpose, either nurturing your audience, showing results, or converting people to take action. Social media is free and, when done with strategy, can lead to real sales and long-term business growth.
Key Topics Covered:
Why submitting podcast topics is like getting free coaching
The truth about hiring people for social media vs. knowing your own content
Key questions to ask about your business before posting
How to define the problem you solve for clients
Understanding your ideal client beyond surface-level details
Why people buy outcomes instead of just products or courses
The importance of knowing how people find and buy from you
Five content pillars to guide your social media posts
The three goals of content: nurture, results, and conversion
How social media, done with strategy, can create sales without paid ads
Marci Barker
Life Coach specializing in Accountability for Business Owners Author of The Accountability Code
It's Time to Wake Up and Show Up!
www.marcibarker.com
⬆Grab my free audiobook here⬆
https://thesarahsteed.substack.com
Follow me on Facebook
Marci Barker Accountability Coach & Speaker
Follow me on Instagram https://www.instagram.com/marcibarker.fast/
Follow me on Twitter Marci Barker (@MarciBFitness) on X
Follow me on Youtube Your Loving Kick in the Pants
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.