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February 24, 2023 36 mins

Is email marketing dead?

On this episode of Shop Talk, this is the topic I explore with my special guest Scott Hartley. We take an in-depth look into the best practices for creating a successful email campaign for small businesses that boost engagement and keep your emails out of the spam folder!

We'll help you understand how to create a compelling email campaign that provides value and builds relationships with your customers without being "spammy." So if you want to make sure your emails are hitting the inbox every time, check out our conversation so you can start building a successful email campaign to grow your business!

Snapshot of this episode:

  • 2:41 - The Purpose Of Email Marketing
  • 5:27 - Building A Relationship Through Email
  • 13:26 - Tips For Creating A Successful Email Campaign
  • 21:46 - Avoiding The Spam Folder
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