Unlocking Social Media Success with Katie Brinkley
In this episode of Your Message Received, host John Duffin connects with Katie Brinkley, a successful coach, published author, podcast host, and expert in social media marketing. Katie shares her journey from a dream job in broadcast media to building her successful social media agency.
Katie discusses the importance of networking, finding authenticity in business, and how to use social media effectively. Katie offers insights on creating valuable content, building community, and the impact of social media on personal connections.
After watching this episode, you'll learn the importance of posting with purpose, as you have a business to run! Join us to uncover strategies for finding your authentic voice and achieving your business goals. Just as importantly, use the tools to build community, and have as much fun offline as online.
Also, Katie is a seriously qualified public speaker... To learn more about Katie, or to bring Katie Brinkley into your business space for Keynote Sessions, workshops, and consulting, check out the link below.
https://katiebrinkley.com/about
00:00 Understanding Platform-Specific Content
00:19 Welcome to Your Message Received Podcast
01:16 Introducing Katie Brinkley
02:21 Katie's Journey in Broadcast Media
03:38 Transition to Marketing and Social Media
05:30 The Importance of Networking
12:26 Starting a Social Media Business
15:18 The Evolution of Social Media
19:09 Quality Over Quantity in Social Media
21:53 Reflecting on Social Media's Impact
22:46 Balancing Social Media and Real Life
23:48 Effective Social Media Strategies
25:40 Challenges and Realities of Social Media Management
28:41 Creating Client-Centric Content
31:45 The Journey of Podcasting and Public Speaking
34:52 Writing and Authenticity
37:03 Final Thoughts and Advice
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