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August 18, 2025 8 mins

What if your most effective book marketing strategy starts long before you type “The End”?

In this episode of Your Path to Publish, we’re flipping the script on how to promote a nonfiction book. Instead of waiting until launch week to start generating buzz, we explore how to invite your audience into the process from the very beginning—so that by the time your book is ready, you’re not marketing to strangers... you’re celebrating with a team of believers.

You'll learn:

  • Why traditional launch plans often fall flat for nonfiction authors
  • How co-creation builds your author platform while you write
  • Practical ways to involve readers early (even if your book isn’t finished yet)
  • How to create what we call “The Belonging Loop” to turn readers into raving fans

🎧 Listen now and start your nonfiction book launch with community, clarity, and confidence.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Join the Author Edge Membership and connect with like-minded authors to learn how to publish your book, build your author brand, and book marketing. Join Today

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