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July 14, 2025 10 mins

You’ve seen the titles: Amazon Bestseller, Wall Street Journal Bestseller, New York Times Bestseller. But what does it actually take to become a bestselling author—and is it worth it?

In this episode of Your Path to Book Publishing, we break down the different types of Amazon bestseller statuses, how they work, and what they mean for your book’s success. If you're a nonfiction author, coach, consultant, or entrepreneur working on your book launch or building your author platform, this is the episode for you.

BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND:

  • The 3 types of Amazon bestseller status and how they’re calculated
  • How many book sales you realistically need to hit #1 in your category
  • Whether Amazon bestseller status will actually help you sell more books, grow your business, or boost your thought leadership
  • When it’s worth the time, effort, and budget—and when it’s not

If you’re planning your book promotion or exploring publishing strategies to boost your marketing ROI, this episode gives you the clarity to decide what kind of success you want and how to define it on your own terms.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Join the Author Edge Membership and connect with like-minded authors to learn how to publish your book, build your author brand, and book marketing. Join Today

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