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July 7, 2025 11 mins

How to Prevent Your Book Launch from Flopping: The Power of a Pre-Mortem

You’ve put everything into writing, editing, and launching your nonfiction book—but what if it doesn’t go the way you hoped?

In this episode of Your Path to Book Publishing, we’ll explore how to use a pre-mortem strategy to strengthen your book marketing plan, avoid common pitfalls, and increase your chances of success across every stage of your author journey.

Whether you're self-publishing, planning a business book launch, or building your author platform for thought leadership and entrepreneurial growth, this approach will help you anticipate challenges and take action now—before it's too late.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

  • How to spot your blind spots before your book launch begins
  • Why traditional postmortems aren’t enough for publishing ROI
  • How to apply the pre-mortem framework to your launch team, author marketing strategy, and beyond
  • Real-world examples of authors who could have avoided mistakes with a little more foresight

This is a must-listen if you want to write a book that not only launches well—but sells consistently, connects with readers, and fuels your business.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Join the Author Edge Membership and connect with like-minded authors to learn how to publish your book, build your author brand, and book marketing. Join Today

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