It’s about to get hella sparkly! On today’s episode of Your Sparkly Brand, we're talking about the VIP topic every biz owner must pay attention to in their marketing and branding. Given how competitive today’s market is — standing out from your competitors requires that extra sparkle. So we’re covering the importance of differentiating yourself from your competitors and sharing tips that will help you stand out so you can leave a lasting, unique, and unmatched impression on your customers.
Key points in this episode…
Meg’s taxes are done.
Lauren creates a coaching consulting package for a client.
Today we’re discussing how you can use marketing and branding to stand out from competitors.
Why it’s important to stand out.
Some of the ways you can make your business stand out.
Focus on one thing.
Clearly define your added value.
Look at what’s going on in other industries.
Craft a unique customer experience.
Ask for and pay attention to customer feedback.
Be bold AF.
Focus on quality of process.
Emphasize your unique selling point.
Use price as a distinguishing factor.
Leverage storytelling.
Book a call with Lauren if you’d like to discuss how to attract your ideal clients with magnetic messaging and compelling copy.
LINKS WE MENTIONED
Book a call with Lauren: laurentassiagency.com/book-a-call
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
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