October 16, 2025 • 48 mins
COACHING INDUSTRY MASSACRE: The bloodbath has begun. AI can do "all that crap better and faster than we can," and 95% of coaches are about to be slaughtered. But Yvette and Dan have cracked the survival code.
In this brutal industry exposé, discover:
- Why traditional "coaching" is DEAD (and what replaces it)
- How to become a "strategist" instead of another obsolete coach
- The ruthless "leverage or die" mentality that saves careers
- Why "successfully discontented" people are your goldmine
- The brutal truth: "The ante to get into this world is a lot higher"
This will destroy every coach living in denial. Perfect.
🎧 READY TO SURVIVE THE AI MASSACRE?
Join the Dream, Build, Write It Challenge - become extinction-proof before the slaughter: dreambuildwriteit.com
⚠️ SURVIVOR RESOURCES:
- Yvette's "Wanderlust" Bali retreat (October 2025)
- Dan's "Niche Navigator" app
- Kellan's Coaching University (launching soon)
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
Welcome to the show. Tired ofthe hype about living a dream? It's
time for truth. This is theplace for tools, power and real talk
so you can create the life youdream and deserve your ultimate life.
Subscribe, share, create. Youhave infinite power. Hello, and welcome
(00:29):
to this episode of youfUltimate Life. This is a a special
series that we began a fewweeks ago, coming out on Thursday,
that's talking about a newtechnological phenomenon in the world
that's affecting manyindustries. And the one we're talking
about is coaching and how itis radically and rapidly changing
the world of coaching. AndI've got a couple of coaches here
(00:52):
with me that are involved inthis world and like the other episodes
and the ones coming up thatare released every Thursday from
now until, I don't know, we'regoing to talk about everyone's opinions,
how they're using it and soforth. So welcome to the show. I
appreciate it. Dan andEyvette, thanks for joining me.
(01:13):
Thank you for having us.
Thanks, thanks. Appreciate you.
Absolutely. All right, sowe'll just kick off with some easy
questions and then we'll seewhere it goes from here. Yvette,
you happen to be in my lefthand corner, so I'm going to start
with you to get us, get usrolling. What is your experience?
(01:34):
What is the feeling that youhave about this new technology? And
you don't have to fiteverything you think about it in
one answer, but like, what'sgoing on in your head since this
is not only happening butactually all over us already?
You know, Kellen, it's aninteresting question because I was
an early adopter, if you will,coming from a technology from my
(01:57):
previous corporate life, newtechnology always excited me. So
I started dabbling early on.What I find, though, is people in
the age group that I serve,which is over 55, sometimes they're
cautious and most of the timethey're nervous about it. So what
I like to do is introduce AIthrough the coaching and give them
(02:19):
back their confidence. So forme, AI becomes a tool for helping
people find their confidenceand their courage to move forward
in their 2.0 life. I find itexciting. I can't keep up with how
fast it's evolving. Every timeI turn around, there's new technology
that's exciting. So I'm waybehind the eight ball on where they
are now. But the tidbits, thepieces that I've been able to kind
(02:40):
of embrace, I find to be aninvaluable tool to help me serve
my community even betterquicker Faster and more intelligently
cool.
That's a great start. Dan,what do you think? What has been
your impression of thismonstrosity or cool thing that's
sort of fallen all over usfrom the sky?
(03:03):
I would just like to co signeverything Yvette just said, especially
with having a tech backgroundin corporate life previously. That's
interesting that we both share that.
And I didn't do that onpurpose. Like the pairing of all
these is just random. Yeah.
20 years ago wasn't on thelist of.
It was not. It was just. Whodo I know and who would like to talk
(03:24):
about this? And here's acouple of folks. Let's go. Anyway,
go ahead.
Yeah, so it's, it'sreminiscent of a few of the paradigm
shifts and you know, booms andbubbles that have occurred previously.
You know, looking at the dotcom boom, looking at the app wars,
the social media wars of thepast 10, 15, 20 years, this is the
next iteration of it. So mygut reaction is always leverage or
(03:48):
die. I think, I think MarkZolinsky, previously on your show,
that's one of his catchphrases.
But he was on my regular show.I think I'm going to reach out and
have him do this too, probably.
But yeah, yeah. So it'ssomething to be leveraged. It's a
tool. I'm not scared ofanything because a, I'm a contrarian.
So if you tell me my job's indanger, I'm going to find a way to
(04:09):
prove you wrong. And secondly,I'm going to use that tool to my
advantage. And it's helped mescale, it's helped my clients scale
in ways mostly in speed, tomarket, in validation and implementing
ideas and just eliminatingmassive timelines on the ideation
side. So that's at a highlevel where I see it. Much like websites,
(04:31):
social media, you can be agood generalist right now, but in
what maybe would have beenfive years now, two years with how
fast this is evolving,separate niches are going to have
their specialties. So nowwebsites are typically, you know,
you got a designer, you got adeveloper, you got a UX person, you
know, social media, samething. You can be a master of any
(04:54):
given platform or ageneralist. So it creates opportunities
for somebody to be reallyspecialized in generative or in programming
using AI. And Yvette, thiskind of just triggered something
that, you know, teachingpeople who are over 50 how to use
it. So teaching AI is anothermonetizable modality.
(05:15):
Cool. So that's ways to useit. One of the things I think about
when I, quote, make the claimthat 95% or more of coaches are going
to be out of business, isbased on the idea that coaching.
The word coaching has beenused in lots of different ways. I
(05:37):
was going to say contaminated,but that's sort of a prejudicial
word. But has been used inlots of different ways. That means
really teaching orfacilitating some kind of learning.
And I think that the growthand explosion of AI, But I. I have
to agree with you. Teachingpeople how to use it is a. Is an
(05:58):
important and powerful thingbecause otherwise they're going to
be left behind. But coachesthat rely on old tools and frameworks
that they learned, you know,whether it's somatic healing or coaching,
ontological coaching or NLP orsome things, while they're all valuable
tools, the power of thosethings is going to be marginalized
(06:23):
because AI can do them allbetter and faster. And what's left?
I would ask the question, ifAI can do all that crap better and
faster than we can, what isreally left for coaches who really
want to occupy that top 3 or5%? What do you think about that?
What do you want to start?
(06:45):
I don't care.
We'll let you go first, Dan,this time. I went first last time.
Okay. I think, Kellen, I agreewith you that those who don't keep
up and don't evolve will beleft behind, out of business, as
you put it. I don't know ifthe 95%, I mean, that number will
be yet to be proven. I. I'mgonna be curious to see what. What
(07:07):
happens there. Havingframeworks that are so easily deployable
is. Is a benefit. And what Ithink it's going to do is reveal
the next layer that can be,you know, uncovered, undressed, discovered,
and, and figure that part out.At one point, we thought the cell
was the smallest part of thebody. Then it was the atom, then
(07:28):
it was the electrons and theprotons. Then it became the quarks
that make up those. And everynew discovery then leads to some
other layer that has to bepeeled back and to figure out what's
going on there. So I can seethat happening in, you know, transformative
coaching as well as an exampleof how we do it. You know, being
a marketing agency, we use itto find new layers of ideal customer
(07:48):
profiles. So frameworks I use,you know, I can plug and play. Dan
Kennedy's Magnetic marketingframework, Alex Hormozy's Grand Slam
offer, Amy Porter Field's theRoadmap. The who, what, where and
what's the last one? The proofand Sarah Levinger's seven psychographic
profiles. Stack them, input abunch of customer reviews. What are
(08:12):
the commonalities here? Whatis something we're not targeting
and that it unveils a newcustomer pain point. And you know,
this is typically in retail, Ido it, but I do coach my clients.
So therefore that's the way Iget them thinking. And, and we figure
out what that need is, whatthat trigger point is, and create
advertising and offers thatare specific to that seven layer
(08:34):
niche at this point.
Cool. So that. What do youthink about that?
Well, a couple of things.First of all, I think as I tell some
of my clients who I'm workingwith to create their own workshops
or their own courses, right?Information is free. There's plenty
of it out there. With theright prompts, you can get all kinds
(08:57):
of information from ChatGPT orany other tool that you're going
to be using, Right? So what webring back, especially those of us
over 50, is the humanizingpart. We know how to connect with
people so you can have all theinformation you want, but you can't
bring back the human element,the true human element of touching,
feeling. Even through zoom.People are moved to tears when they're
(09:21):
working with a person who canempathetically feel what they're
feeling, the fear as they'removing from their 1.0 life or working
in the corporate world andbecoming a retired person, for instance,
they feel like they're losingtheir identity. Where you can get
some kind of empatheticresponses from ChatGPT, you can't
get someone who hasexperienced it out of ChatGPT. I
(09:44):
know what you're feeling, whatI've been there. Here's the path
I took, and I'm going to takeyou by the hand and take you there.
There's plenty of people thatare going to be able to excel using
the tools that are out there,but some people need some help getting
there. They need thereassurance to say, hey, if you use
these prompts, the system isgoing to show you and highlight to
you some of the skills thatyou didn't think you had that you
(10:06):
can use to either perpetuateyourself in terms of your legacy,
of your knowledge movingforward, or monetize if you want
to do a little bit offreelancing work. So it highlights
what they didn't realize theyhave. I mean, for instance, I have
a lady who came to me withmultiple master's degree, a PhD,
an amazing career. Sheactually Said she doesn't believe
she has any skills to monetizeand supplement to give her like what
(10:31):
I call her massage andmargarita money in her 2.0 life.
What I can show her how to dois I don't just keep the prompts,
I give them to them and givethem the tools. I empower them with
the knowledge of how to usethis to then either do charitable
work, do money making work, orjust to give their information so
they can be part of that poolof information out there. I think
(10:51):
it's a great tool and it's agreat conversation to be had because
you know, as Dan was speaking,you can stack on information from
all of the leaders out therethat have proven what works and then
take your unique way of usingthat information and share it with
your clients that resonatewith you. Your right fit market.
I love that the stacking pieceis really interesting because AI
(11:15):
may or may not do that. Well,when I was doing the research for
the book and I analyzed allthese models and had it tell me what
the different coaching modelsand not going to tell you all the
names, not because they'resecret. Oh, you have to buy the book.
No, not really. Can't rememberthem all right now, but there were
like 11 or 12 of them andanalyzed them from all these different
points of view. And I said, sowhat do you do? Well, why are they
(11:36):
vulnerable? And it gave me aspreadsheet. Literally this model
does this and this and notthis, this and you know, like ah,
really good. But then I gotdone with all that part and I said,
okay, fine, fine, you'reblowing me away. I said, so screw
all that. And I actuallytalked to it like that. I said screw
all that. What I want to knowis what can't you do? What do you
suck at? What will you not beable to do? What are the 5% or 3%?
(12:01):
I think it's worse than that.Dan, you're going to maybe agree
or disagree, I don't evencare, but that's free. But I think
it's worse than that andhere's why. Because people don't
want to do the work that ittakes to be in that kind of percentage.
But anyway, when I ask it,what don't you do? What do you suck
at? It gave me a bunch ofthings, a bunch of answers and some
(12:24):
of them were like Yvette said,emotional connection and all that
stuff. But it summarized it inone line that just literally knocked
me out of my chair. It said Ican't bleed. And I thought Holy crap.
Yeah, that. And so the idea ofthe truth of human connection that
(12:49):
we don't just lose with AI,we've been losing it ever since before
COVID Cell phones, teenagersstanding next to each other, texting
instead of talking, all ofthose memes that we've heard that
have disconnected us. And sowhen it came back and said, I can't
bleed, like, I got emotional,I thought, okay, if we're gonna have
(13:11):
a ticket, there it is. So if Isay that to you, do you think that's
true? Do you think it's nottrue? What does that say to you when
I tell you? That's what ittold me several other things, but
the punchline was, I can'tbleed. What does that say?
(13:34):
Complete sense to me, becauseit goes right with the idea of the
emotion and the personalconnection. So when you say you can't
bleed, it can't reallyunderstand the human journey through
life and the experiences andhow it actually feels at each stage
either, each stage of grief,each stage of disconnect. It can
(13:55):
tell you clinically, but youcan get that information, like I
said, anywhere, but it can'tbe with you in that moment in silence
where you feel the connection.Connections can be made or felt through
zoom, as you felt, Helen, onsome of our sessions that we were
on in our group sessions, it'spalpable. You don't get that palpable
(14:17):
feeling interacting witheither an AI robot. Robot. Robot,
which is what they have atthe. The Sphere in Las Vegas. There's
this robot that you caninteract with. You're not going to
get feeling, even though theyhave nice, suave voices. Right. You
don't get the connection. Sowhat I find is happening is while
we teach or we coach, andspecifically, I want to talk about.
(14:37):
Hold on for a minute.Backtrack you. I stopped using the
word coaching and consultingas much. I started using the word
strategist. So I'm a life andbusiness strategist. Because I'm
helping you strategize andnavigate your way through these waters.
It's a much better connectionfor me. It resonates with people
because, like you said, notonly is the word coaching kind of
(15:00):
overutilized, people arebasically selling you into automated
courses, if you will.Consulting has done the same thing.
And for me, coaching andconsulting is exactly the same thing.
And what I've always been as astrategist, the ability to pivot,
to see the emotion of theperson on the screen and say, hey,
I see that you have justglazed over. Let me Stop. Let's pivot.
(15:22):
Let's talk about that. That Isee going on. AI can't see that person
bleeding and be able toconnect to that and help them reconnect
and then make the next step forward.
Cool. Dan, what does thatthing that I said say to you?
That AI cannot be vulnerable,specifically like in the physical
(15:47):
form, I can't bleed. Thattells me that it's, it has no physical
protections. It needs tosafeguard itself, which has all the
psychological implicationsthat go with it. And then by proxy
the same emotional ones. So Imean, Yvette, you said that beautifully.
This is the difference betweenknowledge and wisdom. And wisdom
being how do you practicallydeploy the knowledge, the experience,
(16:12):
the case studies combined withthe human emotion so the emotion
becomes more prevalent throughthe noise. We can use AI to, to be
the, the harbinger, to be the,the organizer of, of all of these
data sets and facts andexperiences and put like 10 levels
of taxonomy on it. So we can,we can put everything into its own
(16:34):
little box and have a way torecall that. Which is that to me
is the low lift or I shouldsay it's, it's a low, it's a low
lift application to, to busywork. It's a non meaningful work
where the meaningful is whereat what stage does that transformation
occur and how does that helpsomebody else? So it's a, it's a,
(16:55):
you know, cataloger ofknowledge and we have to think, we
have to be trained if we'renot already to be able to, to utilize
that, to leverage it.
When Dan, when you said aboutyour layers of things and I love
the layering and the combiningof different stuff and combining
(17:15):
it with what you said, whenyou give people the knowledge that
they could do, it's Awesomelysynthesized from 1, 2, 3, 5, 7 different
systems. Do you find that any,or how much of your work is spent
on helping people realize thatthey can and making a choice to do
something as opposed toprocrastination, delay stories, that
(17:41):
kind of nonsense thatsometimes gets in our way for doing
stuff. Do you do a lot of workin that realm as well?
I don't because that is not agood fit for a client for me. I need
somebody who is going to do.And even if they do something small,
they need to be able toexecute. So that would be somebody
else's client who would beable to, to transform them to that
(18:01):
state. And this doesn't reallymatter like from a demographic perspective.
This is more psychographics. Ineed somebody who's in a particular
state of readiness. So I don'tI have before and that's why I won't
work with that type of client.So I don't spend a lot of time now
doing doing that. I guessthat's really a non answer.
No, no, it's an exact answerbecause you have experience doing
(18:22):
it and you've said I don'twork with that. This is the group
of people I work with. Peoplethat are past all the this internal
stories and are ready tosimply go and execute up 2, 3, 4
Do this crap this week andthen tell me what happened.
Yeah, now I'll point them inthe right direction of course and
hopefully they come back. ButI guess that kind of just extends
(18:45):
my point about even further.Niching in coaching consultation
strategy solutionist type ofwork is that state of readiness.
It becomes more valuable. I'mperfectly suited to coach, consult
and transform me five yearsago I'm the perfect person for that.
There was nobody else bettersuited for that. Now of course I
can deploy that system topeople and then the less away from
(19:09):
my niche or the further awaythey get from my niche the less effective
I am. But I'm now startingfrom the bottom up with that I'm
find me from five years ago. Iwill fix you because I've defined
those seven. There's seven layers.
I love that. Here's asomething I say to people often and
you guys both know I helppeople write books. I just finished
(19:31):
today the last call of thislast week's book challenge and launching
some people on a six monthjourney. But what I say often to
people is the most powerfulasset you have is the story of your
own becoming which is what youjust talked about me five years ago.
You know that story of yourown becoming is the power that we
(19:52):
have about that. Do you haveany comments about that thought the
thoughts that Dan was justtalking about you?
That's what I end up spendingthe first six weeks to three months
on. So think about people thatare exiting the corporate world.
So I help successfullydiscontented people find their spark
(20:13):
again. Right. Write roadmaps,discover what they want to be when
they grow up. What's their 2.0life going to look like? That is
scary as heck for most ofthem. So I have a questionnaire that
I take them through that justgoes through their interests, their
hobbies, their skills, theirrecognitions, their resume if you
will. And I put all of thatinto chat GPT with them and I say
(20:36):
what could I do depending onwhat their interests are. Right.
We've already Discovered howthey want to live their 2.0 life.
Now, how do I take what Iknow, my knowledge, my skills, my
experience, and plug it in ina meaningful way into my 2.0 life?
And it'll give them this listof things that they could either
monetize or use as volunteerwork. It doesn't matter really, but
(20:58):
it gives them this confidenceas, oh, wait a minute, I just put
a prompt into a tool and itgave me answers that are pertinent
to me because they fed itinformation about me. But I also
take somebody that says, wow,you know, I've got this great idea.
People are always coming to mefor financial budgeting advice, home
budgeting and this and that,and I do all of these things. So
we're collecting all of thisinformation in the AI summary, right?
(21:20):
That comes out of zoom,collecting all of these thoughts.
I said, okay, but I have noidea where to start. That's great.
We just listed out all thethings that you say you do to help
people that come to you. Nowyou want to help coach people how
to be as a financial advisorin home budgeting? Let's take this
and ask ChatGPT to organizeyour thoughts in a logical path to
(21:42):
take people from beingcompletely disconnected with their
budget to understanding whatthey need to do in order to get a
handle on it and then grow sothat they're ready for retirement.
Her crowd is in the 30s, youknow, is younger, late 20s to 30s.
So in that way it empoweredher and she's like, wow, that is
amazing. I can see now withthe logical path because they can't,
(22:04):
it's hard for them to put ittogether. I'm by nature a process
engineering person. I think inflowcharts it's a gift most people
don't. So instead of me justmapping it out for them, which I
could have done if I empowerthem with the AI tools to show them
that their thoughts can justsimply be restructured and the tools
(22:26):
and suggestions on what toolsand stories they could tell to help
reinforce the workshop they'reabout to give. It's really empowering
to see the excitement of thepeople once they've had a taste of
ChatGPT to give them back theconfidence that they can use the
skills that where legacy,right, Old school, as they call it,
can be put into the newschool, be relevant and still have
(22:52):
a way of serving in some way,shape or form in their 2.0 life.
So that's definitely mymarket, dad, so just send them my
way.
All right, good. So it'sInteresting that you know you've
defined your markets inparticular ways. One of you is Yvette.
You are specifically talkingabout people's worries and fears
in the midst of a transition.And then you're talking about business
(23:14):
people into entrepreneurs,solopreneurs or groups, companies
that are got their marketdefined and they're action takers
and ready to roll. And you arethe curator and synthesis point to
help them take the next set ofright actions to their marketing
and their business forward. Ihave a question. If you, if you blue
sky for a minute and you thinkabout the speed at which this tool
(23:40):
is evolving, what do youthink? And I don't want you to talk
about somebody else. If youthink about your own coaching, the
things that you do, what doyou think's going to happen? And
I know we don't know thefuture and I don't have a secret
crystal ball here, although Idid push the AIs pretty hard to talk
about it as I was writing thebook. But what do you think's gonna
(24:04):
happen?
I think I still want to callback to the the next layer of pain
or trigger or anotherpsychographic profile that has yet
to be revealed both en masseand for the individual. Because if
you that you take thatquestionnaire and now you can give
somebody a framework to dowhat may have taken three months
(24:27):
for them to implementthemselves in a days. Now they can
talk to event bot in betweensessions where they're going to ask
that questions that you wouldhave to, I shouldn't say waste time
but on the lower levelproblems get those out of the way.
The knowledge base of problemand solution frameworks just exponentially
increases, thus allowing us tofocus on bigger issues, whatever
(24:51):
that issue is. And I thinkthat's pretty much industry agnostic
and profile agnostic. Everyindustry and every type of client's
going to have their own, youknow, hindrances or issues or sets
that they need to overcome andwork on their barriers. But systemically,
when you get rid of lowerlevel problems, first you focus on
the bigger ones. Like 100years ago if you had high blood pressure,
(25:13):
you were dead. Now a doctorgives you a pill. Does the pill solve
it? No, the pill mitigates it.So this, where we're at is we can
get, we can give our clientsthe pillow. Now we're going to prescribe
them a diet of fresh fruits,vegetables and lean meats and exercise
to work on the underlyingsymptoms that cause or the underlying
reasons that cause thesymptoms to come out. Same principle
(25:35):
applied to coaching and transformations.
Cool Yvette, when you look atyour stuff and you think about what's
going to happen, and I'm nottalking about way out, five years
because in this universe fiveyears is infinity. So we're talking
about the next 12 months. Whatdo you think's going to happen in
your work?
(25:57):
Well, you know, interesting.You know, Dan was talking about bots
and so I've been exploringbots for both areas. One, for the
various questionnaires that Ihave in my coaching strategy practice,
but also as a businessstrategist, as an implementation
specialist in large systems, Ican see where it's all going wrong
most of the time in largeimplementations. Right. And I have
(26:18):
a methodology that I've beenemploying for 30 years to do that.
Eight months, it's done. Idon't care how big your company is.
And to take the event bot, Ilove how we called it the event bot.
Right. And put it together forboth of these type of strategies
because I am a strategist.Right. But the other place I see
it going is not just increating the bots, which I think
is a great idea and I wasgoing down that route as well, is
(26:40):
bringing back the personalconnection. So what I find in my
community is that once theyhave gone through a journey with
me, they're anxious to connectin meaningful ways. So bringing back
my Wanderlust, travel withpurpose, which I've done before,
as you know, Kellen out toBali and just make that an annual
retreat where people just wantto come together and be together
(27:00):
and experiencing each othertogether. And so I think that's where
I'll evolve in the last 12, inthe next 12 months. I think October
next year will be the Baliretreat. Wanderlust is coming back
and I'm working with a youngerperson to help me figure out the
bottom the two different botsthat I was thinking of making. One
for implementation strategyand the other one is really kind
(27:23):
of the ATM Anytime moneyworkshop that I do as well, helping
people take the skills theyhave and that questionnaire. So you
were right on point, Dan, with that.
Thank you for that.
Because I actually have a veryspecific kind of use case then that
I kind of neglected to talkabout. Everything relates to everything
it ties back in is I made avery lo fi like standalone app that's
(27:47):
called the Niche Navigator tohelp people find. I think it's similar
to your questionnaire reallyis, is, you know, using their hobbies
or experiences, what they'reknown to be good at in a non monetizable
way. And then Developing aniche or product or service based
on that. And I have aframework so it asks specific questions
and then I have a knowledgebase that pipes in various connections
(28:07):
of if you're good at this, youcould be good at this sort of thing.
And spits out five possibleniches for them to get started, which
is something I would have hadto send them away to go to a product
or service or careerdevelopment type person to come up
with their side hustle andthen they can come back to me to
market and implement it. Nowwe can do that with a bot they know
(28:30):
and like me. People buy fromwho they know like and trust and
they don't have to bouncearound between people because yes,
we are, we are all now starvedfor connection and you know, the
empathetic shared experience.But you don't want to bounce around
and be churned from person toperson to person. It works in some
(28:50):
contexts. But again, lowerlevel problems. Let's automate the
solutions. Branded and, andfacilitated by me in a way that it's,
it's data driven so we know itworks. Thus maintaining that connection
with, you know, and satisfyingthat, that communal need that's that's
I'm. People are starving forright now.
(29:11):
I totally agree. It's like,why do people always go back to their
favorite bartender? You know,they go back when they. Why? Because
they already know them andthey can talk to them. There's some
studies out that show peoplewould rather talk to a chat bot than
a therapist because thetherapist, the chat bots never pissed
off, they're never out ofsorts, they're never only half paying
(29:32):
attention. And you know,people start believing that they
have connection to that whichfurther exacerbates this need for
real connection. And both ofyou have talked about that quite
a bit and I think you'vecorrectly, at least from my point
of view, identified the, thestarvation diet that we've been on
(29:57):
in this whole isolation thingthat Covid exacerbated kids are behind
depression Waits, suicidewaits went through the roof in some
demographics and all that sortof stuff happened to some degree
because of that isolation. So,so that's, you know, that's a great
piece of conversation. Itbrought something up for me when
(30:17):
I. Well, let's go down adifferent track. What's one thing.
Oh, I know what I thought. Thebot piece, the event bot. So I'm
doing that. I've alreadytalked to two developers. I'm launching
a university in January.University is going to be your ultimate
life coaching university orthe Phoenix coaching University or
(30:41):
the something. And I haven'tdecided what to name it yet, but
it is specifically aimed atthose people who really want to be
in that 3 or 5%. And it talksabout the truth of empathetic connection
and so forth. And here's whatI think. I'm going to throw this
out there and you guys canagree or disagree. Up to now, coaching
(31:02):
or helping people at thedeepest level, if you're not all
the way in it, it's like ajacket you put on. Okay, I'm going
to come and I'm going to nowbe your coach. And so often I talk
to people and they say thingslike this. Well, I'm coaches, I'm
really good at helping otherpeople see their deficiency, solve
(31:24):
their problems and everythingelse. But when it comes to seeing
my own, which are exactly thethings I'm helping other people with,
oh, I can't do that. I can'tdo that. And it's not that we shouldn't
have help with our blindspots, because we should. But what
that tells me more thananything is that they are not a product
of the product they do not ownin their own lives, the truth. They
(31:49):
are not the embodiment of thething that they are. You know, the
cobbler's kids have no shoes.They're that. And so the whole point
of the university is going tobe that's the ante. What I think
is going to survive of thatdeepest coaching is think people
that have gotten over threethings. One is the head in the sand
(32:12):
problem pretending like itisn't happening. Two is that the
ante has gone way up. It'slike walking into a casino and all
the $10 blackjack tables arefull of robots. And the only place
for us as coaches to sit downis in the high roller room where
the ante is 10,000 bucks. Youknow, the ante to get into this world
(32:32):
of truth and connections a lothigher. And then the other thing
is that kind of embodiment ishard. And it isn't the jacket you
put on. It's who you're being.It's just like who you are in the
world. And so that's a, athought that I have and I want you
to both respond to that afterI say one more thing, which is I'm
creating a. I don't know whatI'm going to call it, but right now
(32:54):
it's coached by Kellen app andI've put 20 books and thousand episodes
and everything else in there.I'm having programmer build one that's
domain limited to be the verybest possible coach I can possibly
build with the intention ofbeing as good as I am. And the interesting
(33:14):
thing about that is to see thedifference between that experience
and the conversation with mewhich embodies the truth of that
real connection that we talkedabout. So with all that blabber,
what response, what thoughtsdo you have about that truth of that
real connection being the realante to stay in the business of coaching?
(33:36):
Well, I have to agree with youthat, you know, as Dan was saying
earlier, you need to havewalked the walk yourself. So my ideal
client is me, right? I was theone who exited corporate America
and went through a journey anddesigned a life that I want to live.
So I know how to do it, so Ican take people on the journey that
(33:56):
I've been on, right? Thosepeople, I think, that are, I wouldn't
say disingenuine because to meit's almost fraudulent to say I'm
going to take you to dosomething if you've never done it
and experienced it. That'sabout as good as talking to ChatGPT,
who has no experienceswhatsoever. It's just borrowing from
other people's knowledge,right? There's certain pieces of
(34:19):
information that we have allborrowed from the masters, right?
We've all learned nlp, we'veall learned different strategies
from the people who have madeit successful. What makes us unique
again is how we package that,how we've used that and how we can
train people to use that. Soif there is a coach who's trying
to take people on a journey,what's going to happen is generally,
(34:40):
in my opinion, they won't havethe success because they won't be
able to help other peopleachieve an outcome that they've never
achieved. So when thatroadblock comes up with their prospective
client, the person they'reworking with, and they haven't moved
back past that, they can'tgenuinely help somebody pass it other
than regurgitating strategythat they would have picked up somewhere
(35:02):
else without having lived itand felt it and breathed it. So people
can feel the difference. Andthat's why on my social media and
dad will have to of course,tell me if I'm all wrong with my
marketing, but I try to postin between marketing posts is Eyvette's
life post, right? This is howI'm living my life, messy and wonderful
(35:24):
and everything in between andhow I'm moving through it, right?
How I'm using one of thepillars of learning that I teach
am I Discovering? Am Ireflecting? Am I empowering myself?
Have I achieved something? DidI motivate myself? Am I able to sustain
this? That's the dreamsframework that I take people through.
But I'm living it. They see meliving it all of the time, and they
(35:44):
see me sometimes not making itand pivoting. I always say I'm the
master of pivot. So peoplethat are attracted to me are looking
for people that have alreadydone this, and they want the shortcut
to get there quicker.Everybody's looking for the shortcut.
The magic pill. Like Dan said,give me the magic pill. I don't have
a magic pill. The problem isyou actually have to take the journey
(36:05):
yourself. But if you've beenthere, you can walk somebody through
it.
Dan, what do you think aboutthat? I use the word embodiment,
and I know that's a clicheword these days, but it's like, if
you don't bleed the truth ofwhat you teach, you're out of business.
Well, you already said yourchatbot said it doesn't bleed, so
that answers that question.And secondly. Is right. Authenticity
(36:28):
and vulnerability. And, yeah,the thing I was thinking of was the
cobbler shoes. Right. When youbrought that up. Or not trusting
a skinny chef like one ofthose type of hyperboles or.
A fat doctor or one that'ssmoking in the break room.
Right, right, right.
Do as I say, not as I do.
Right.
And I see it in the consultingand marketing world all the time.
(36:49):
People making outrageousclaims, and then you look up, like,
their ecosystems, and theydon't have a single proof, a single
testimonial, single case studythat would back up their claims.
You know, they're rentingLambos and Ferraris to show their
lavish lifestyle, and I act tobe the antithesis of that. So I,
I. Before even taking a deepdive into your social profile, I'm
(37:12):
going to validate what yousaid about sharing vulnerabilities,
authenticity, and experiencesthere. The same way every marketing
strategy I use for any clientof any size, we use it on ourselves,
internally. I test with my ownmoney first before I deploy to any
other clients. And that. Thateven goes for solopreneurship as
well. I test myself first. Iwalk the walk, generate a case study
(37:36):
or take a willing participantwho's, you know, willing to walk
with us. But I can'tauthentically take you on that journey
or facilitate it for you ifI'm not the expert at it. So what
does that mean going forward?Kellen, you're. You're building Kellenbot,
Kellen University. I don'tthink you can call it University
of Phoenix. I think that mightbe taken.
(37:57):
It is taken. I meant itdoesn't matter. Keep going.
No, you can do Canada.University of Phoenix, Canada.
No, no, no. I wasn't gonna dosomething else. I. I thought about
that. UOP is gonna get pissedoff if I try to appropriate any of
that and I'm not interested inthat fight.
You're gonna get a CND from from.
Yeah, I'm not interested inthat. I'll think something else.
(38:18):
You.
I know you only took oncertain client one on one clients
in a calendar year. I andYvette, correct me if I'm wrong,
you're probably the same.There's a finite availability. Myself,
I'm actually reluctant to takeon one on one. I prefer doing group
context. However, I do allowthat on an application basis. But
I still want to help as manypeople possible. And my mindset has
(38:38):
been that I should be doingthat. I owe it to people to share
my experience and journey andovercomings to help them out. So
niched coaching, deep nichedcoaching, which is kind of regurgitating
what I said earlier. But Ihave an example of a friend who's
creating a very small microcommunity of maybe 20 years ago,
(39:02):
female business owners. Womenbusiness owners would have been a
niche. Now that's not deepenough. Now it's female business
owners who are mothers, womenbusiness owners who have gone through
in vitro fertilization and thestruggles of that. That's literally
the community they'restarting. Who's better equipped to
guide somebody else throughthat than that person? Take it a
(39:25):
step further. Make it allthree of those and industry specific.
So are there going to be somesimilarities that can be shared between
different industries andcommunities? Absolutely. That's the
same way I utilize the Hormoziframework and the Amy Porterfield
at the same time. I'm not 100%in on either one of them, but I borrow
the best. So the Kellenbot,Kellen University can help a ton
(39:48):
of people at that level wheremaybe you're not the best match for
them and vice versa. But nowyou've created value and your framework
is now part of theirembodiment of knowledge and solutions
and then able to create theirown with whatever their niche may
be.
Cool. So I want to take aminute now and I want to ask each
(40:08):
one of you to give some adviceto people. So whether they're in
your niche or not, maybespecifically in your niche, but they're
not your Clients yet theyhaven't found you, they haven't done
a connection with youemotionally, which I think is probably
first and foremost comparedto, oh, you look cool like, you do
cool stuff. The know, like.And trust comes from that personal
(40:32):
connection. But anyway, whatadvice would you give to people who
watch? Because it's going tobe coaches and others who watch the
podcast anyway, what advicewould you give to people about your
experience with AI? You saidyou're an early adopter, you use
it all kinds of ways. Give mesome advice for people.
(40:52):
Make it work for you. Don'twork for it. And don't let it replace
any person or process, butrather augment.
Tell more. That's, that's asound bite. So tell me more. Give
me an example or dig. Dig in, sure.
Well, I, I've created like,was it like the touring's rules of
robots or whatever. I've gotthe, the, the Jonesy's four rules
of AI, which is one, be human.Two, use good data. Three, test and
(41:18):
repeat. And four, oh God, I'mforgetting four if I'm on the spot.
Now, be human. Use good data.Be ethical. Be ethical. Oh my God.
Yeah, we're.
Don't put your Social Securitynumber, your client's Social Security
number in there. Right. Youkeep ethics involved. So everything
with me is about stacking. Sothere's. Those are the four, you
know, be human, be vulnerable,be authentic, make sure your experience
(41:40):
and using a chat bot is areflection of you and not something
or somebody else. Ethics. Ijust kind of, I just kind of touched
on that. Don't steal somebodyelse's stuff. Proofreading, copyright,
in case, you know,inadvertently did unwittingly use
good data. If we're doingsome, some research, it's got to
(42:00):
be, you know, verified.Otherwise we know chatbots can hallucinate,
we know they can, you know, inorder to please you, they can make
up an answer. We don't wantthat. Ask it, you know, or put two
chatbots against each otherto, to suss each other out and course.
Correct.
Yeah.
So just, you know, use thatframework. If nothing else, just
(42:20):
keep, keep those principles in mind.
I love that and thank you forthat. One of the instructions I've
given mine, the one that I useMost, which is ChatGPT, but you can
use any of them. Long time agoI told it frickin quit trying to
make me happy, quit giving mefluff. And I don't need that, what
I really need. So now everyanswer, everything, it comes back
(42:43):
to me. Here's the no fluff.Direct to the core. Yeah, it says
that every time, you know,because I told the. Cut it out. I
don't need you to pet my ego.Enough of that bullshit. And I even
said it. Just come on, let'sget to the stuff. Anyway, Yvette,
what advice would you give topeople facing this scary or powerful
(43:03):
or empowering thing.
You know, whether they're acoach or someone who's out there
just transitioning, Learn howto ask better questions. So ChatGPT
is just a person, if you will.It's an entity with knowledge from
(43:25):
the world. So if you're notgetting the responses you want, don't
give up. Ask better questions,dig deeper. And whatever response
you get, just don't go withthat response. Especially for people
that are looking at creatingcourses, look at creating roadmaps
to guide their clients throughor to lead their life through. Now
(43:45):
go through and look at it andsay, does that ring true for me if
I read that? Have I testedthat? Did that work for me? How would
I do this differently becauseof my life experience? Always take
what Chat gives you and putyour personal perspective back into
it, and then make it yours. Sothen you're getting strategy and
ideas from ChatGPT. You'regetting structure and framework,
(44:09):
but you're making it uniquelyyours so that either the life you're
building, the business you'rebuilding, the coaching practice you're
putting together has yourflavor in it. Just like you would
say, Kellen, when you'recoaching someone to write a book,
right? It has to be aboutthem. They can't just chat GPT it,
because where do the storiescome from, right? Where do the unique.
(44:30):
So when you're living yourlife and sharing your experience
with other people, share yourexperience how you came through that,
and as you're marketing thatand you're getting ideas from ChatGPT.
How should I market thiscampaign that's coming up? How do
I track my ideal market? Embedyour stories, because the ones that
will resonate with people, youwant to attract you. You want to
(44:52):
attract the person you werebefore you figured out how to get
where you are today. And youwant to attract people like you.
So for me, it's processpeople. If you don't like processes,
you're not going to be myideal client. All I talk about is
processes. I help them withflowcharts. I've got a chart for
everything. You name it, I gota chart for it, right? I've got structure,
(45:13):
because that's just the way Ithink it's the way I work, it works
for me. Those people that.That are more kind of spiritually
based are not going to becoming to my workshops, and that's
okay. Research. If you'relooking for. Every coach should have
a coach. So whether you'rebeing coached or you are a coach,
we're only as good as we'regrowing. So find a coach. No matter
(45:36):
what your journey is, findsomeone who's already done some of
what you're trying to do is ina trajectory that you want to go
and surround yourself withpeople that are moving in the same
direction. Because if youdon't, you're going to stay with
the people that are where youare now, and they're not going to
encourage you. They're afraidto do what you're doing. So if you're
(45:56):
going to get out of yourcomfort zone, find people that already
did. So again, it's about thepeople, connections. Who do you connect
with? Interview those coaches.Interview those people that are going
to help you on your journeyand find the ones that resonate with
you. And then start movingtogether and stay in community and
keep learning from people,from chat, from AI, from bots. Be
(46:20):
a sponge.
Thanks, both of you.
Ferocious curiosity. That's agood one.
Ferocious curiosity. Well,that's fabulous. So we're about done
with our time. I want to thankboth of you, really, for good insights
and for heartfelt conversationabout what you're doing, what you're
seeing, how to help people notbe afraid of, but leverage this thing
(46:43):
that's happening to thehighest. So, Dan, thanks for being
here with me today.
Thank you. Thank you so much,Kellen. And thank you, Yvette, both
of you. Now, like you have tofurther my point, have now given
something to all of my clientsbecause I'm adding everything from
this conversation into the wayI operate and adding your micro bits
of experience and expertiseinto it. So you just benefited another
(47:06):
200 people by recording this.
Yvette, thanks for being here today.
Thank you, Kellen. It's alwaysfun to be in the same room with you.
I always learn. I'veimplemented some of the strategies
I've learned for you. So yourlegend and your lessons have been
moving forward in the world,and I thank you every time when I
quote some of your work. Sojust know that I appreciate you and
(47:29):
thank you for letting me be apart of your ultimate journey that
you're on.
Thanks to both of you.Everybody. I want you to take go
back. This was unstructuredand I wanted to get the, you know,
the thoughts and feelings, andwe did, of people that are using
this tool and how they'reusing it. And the point here is,
for you as a coach, if you'rea coach, and I'm assuming most of
you are, is this is about yourgrowth, your opportunity. Don't be
(47:53):
afraid of and figure out howto use it in a way that lifts you
and doesn't frighten you. Andif you do that, you'll be able to
move forward on your ownjourney toward your ultimate life.
(48:13):
Right here, right now. You'reoperating Opportunity for massive
growth is right in front ofyou. Every episode gives you practical
tips and practices that willchange everything. If you want to
know more, go tokellenflukermedia.com if you want
more free tools, go here. Yourultimate life CA Subscribe. Share.
(48:41):
The sky and your feet on the ground.
Welcome to the show. Tired ofthe hype about living a dream? It's
time for truth. This is theplace for tools, power and real talk
so you can create the life youdream and deserve your ultimate life.
Subscribe, share, create. Youhave infinite power. Hello, and welcome
(00:29):
to this episode of youfUltimate Life. This is a a special
series that we began a fewweeks ago, coming out on Thursday,
that's talking about a newtechnological phenomenon in the world
that's affecting manyindustries. And the one we're talking
about is coaching and how itis radically and rapidly changing
the world of coaching. AndI've got a couple of coaches here
(00:52):
with me that are involved inthis world and like the other episodes
and the ones coming up thatare released every Thursday from
now until, I don't know, we'regoing to talk about everyone's opinions,
how they're using it and soforth. So welcome to the show. I
appreciate it. Dan andEyvette, thanks for joining me.
(01:13):
Thank you for having us.
Thanks, thanks. Appreciate you.
Absolutely. All right, sowe'll just kick off with some easy
questions and then we'll seewhere it goes from here. Yvette,
you happen to be in my lefthand corner, so I'm going to start
with you to get us, get usrolling. What is your experience?
(01:34):
What is the feeling that youhave about this new technology? And
you don't have to fiteverything you think about it in
one answer, but like, what'sgoing on in your head since this
is not only happening butactually all over us already?
You know, Kellen, it's aninteresting question because I was
an early adopter, if you will,coming from a technology from my
(01:57):
previous corporate life, newtechnology always excited me. So
I started dabbling early on.What I find, though, is people in
the age group that I serve,which is over 55, sometimes they're
cautious and most of the timethey're nervous about it. So what
I like to do is introduce AIthrough the coaching and give them
(02:19):
back their confidence. So forme, AI becomes a tool for helping
people find their confidenceand their courage to move forward
in their 2.0 life. I find itexciting. I can't keep up with how
fast it's evolving. Every timeI turn around, there's new technology
that's exciting. So I'm waybehind the eight ball on where they
are now. But the tidbits, thepieces that I've been able to kind
(02:40):
of embrace, I find to be aninvaluable tool to help me serve
my community even betterquicker Faster and more intelligently
cool.
That's a great start. Dan,what do you think? What has been
your impression of thismonstrosity or cool thing that's
sort of fallen all over usfrom the sky?
(03:03):
I would just like to co signeverything Yvette just said, especially
with having a tech backgroundin corporate life previously. That's
interesting that we both share that.
And I didn't do that onpurpose. Like the pairing of all
these is just random. Yeah.
20 years ago wasn't on thelist of.
It was not. It was just. Whodo I know and who would like to talk
(03:24):
about this? And here's acouple of folks. Let's go. Anyway,
go ahead.
Yeah, so it's, it'sreminiscent of a few of the paradigm
shifts and you know, booms andbubbles that have occurred previously.
You know, looking at the dotcom boom, looking at the app wars,
the social media wars of thepast 10, 15, 20 years, this is the
next iteration of it. So mygut reaction is always leverage or
(03:48):
die. I think, I think MarkZolinsky, previously on your show,
that's one of his catchphrases.
But he was on my regular show.I think I'm going to reach out and
have him do this too, probably.
But yeah, yeah. So it'ssomething to be leveraged. It's a
tool. I'm not scared ofanything because a, I'm a contrarian.
So if you tell me my job's indanger, I'm going to find a way to
(04:09):
prove you wrong. And secondly,I'm going to use that tool to my
advantage. And it's helped mescale, it's helped my clients scale
in ways mostly in speed, tomarket, in validation and implementing
ideas and just eliminatingmassive timelines on the ideation
side. So that's at a highlevel where I see it. Much like websites,
(04:31):
social media, you can be agood generalist right now, but in
what maybe would have beenfive years now, two years with how
fast this is evolving,separate niches are going to have
their specialties. So nowwebsites are typically, you know,
you got a designer, you got adeveloper, you got a UX person, you
know, social media, samething. You can be a master of any
(04:54):
given platform or ageneralist. So it creates opportunities
for somebody to be reallyspecialized in generative or in programming
using AI. And Yvette, thiskind of just triggered something
that, you know, teachingpeople who are over 50 how to use
it. So teaching AI is anothermonetizable modality.
(05:15):
Cool. So that's ways to useit. One of the things I think about
when I, quote, make the claimthat 95% or more of coaches are going
to be out of business, isbased on the idea that coaching.
The word coaching has beenused in lots of different ways. I
(05:37):
was going to say contaminated,but that's sort of a prejudicial
word. But has been used inlots of different ways. That means
really teaching orfacilitating some kind of learning.
And I think that the growthand explosion of AI, But I. I have
to agree with you. Teachingpeople how to use it is a. Is an
(05:58):
important and powerful thingbecause otherwise they're going to
be left behind. But coachesthat rely on old tools and frameworks
that they learned, you know,whether it's somatic healing or coaching,
ontological coaching or NLP orsome things, while they're all valuable
tools, the power of thosethings is going to be marginalized
(06:23):
because AI can do them allbetter and faster. And what's left?
I would ask the question, ifAI can do all that crap better and
faster than we can, what isreally left for coaches who really
want to occupy that top 3 or5%? What do you think about that?
What do you want to start?
(06:45):
I don't care.
We'll let you go first, Dan,this time. I went first last time.
Okay. I think, Kellen, I agreewith you that those who don't keep
up and don't evolve will beleft behind, out of business, as
you put it. I don't know ifthe 95%, I mean, that number will
be yet to be proven. I. I'mgonna be curious to see what. What
(07:07):
happens there. Havingframeworks that are so easily deployable
is. Is a benefit. And what Ithink it's going to do is reveal
the next layer that can be,you know, uncovered, undressed, discovered,
and, and figure that part out.At one point, we thought the cell
was the smallest part of thebody. Then it was the atom, then
(07:28):
it was the electrons and theprotons. Then it became the quarks
that make up those. And everynew discovery then leads to some
other layer that has to bepeeled back and to figure out what's
going on there. So I can seethat happening in, you know, transformative
coaching as well as an exampleof how we do it. You know, being
a marketing agency, we use itto find new layers of ideal customer
(07:48):
profiles. So frameworks I use,you know, I can plug and play. Dan
Kennedy's Magnetic marketingframework, Alex Hormozy's Grand Slam
offer, Amy Porter Field's theRoadmap. The who, what, where and
what's the last one? The proofand Sarah Levinger's seven psychographic
profiles. Stack them, input abunch of customer reviews. What are
(08:12):
the commonalities here? Whatis something we're not targeting
and that it unveils a newcustomer pain point. And you know,
this is typically in retail, Ido it, but I do coach my clients.
So therefore that's the way Iget them thinking. And, and we figure
out what that need is, whatthat trigger point is, and create
advertising and offers thatare specific to that seven layer
(08:34):
niche at this point.
Cool. So that. What do youthink about that?
Well, a couple of things.First of all, I think as I tell some
of my clients who I'm workingwith to create their own workshops
or their own courses, right?Information is free. There's plenty
of it out there. With theright prompts, you can get all kinds
(08:57):
of information from ChatGPT orany other tool that you're going
to be using, Right? So what webring back, especially those of us
over 50, is the humanizingpart. We know how to connect with
people so you can have all theinformation you want, but you can't
bring back the human element,the true human element of touching,
feeling. Even through zoom.People are moved to tears when they're
(09:21):
working with a person who canempathetically feel what they're
feeling, the fear as they'removing from their 1.0 life or working
in the corporate world andbecoming a retired person, for instance,
they feel like they're losingtheir identity. Where you can get
some kind of empatheticresponses from ChatGPT, you can't
get someone who hasexperienced it out of ChatGPT. I
(09:44):
know what you're feeling, whatI've been there. Here's the path
I took, and I'm going to takeyou by the hand and take you there.
There's plenty of people thatare going to be able to excel using
the tools that are out there,but some people need some help getting
there. They need thereassurance to say, hey, if you use
these prompts, the system isgoing to show you and highlight to
you some of the skills thatyou didn't think you had that you
(10:06):
can use to either perpetuateyourself in terms of your legacy,
of your knowledge movingforward, or monetize if you want
to do a little bit offreelancing work. So it highlights
what they didn't realize theyhave. I mean, for instance, I have
a lady who came to me withmultiple master's degree, a PhD,
an amazing career. Sheactually Said she doesn't believe
she has any skills to monetizeand supplement to give her like what
(10:31):
I call her massage andmargarita money in her 2.0 life.
What I can show her how to dois I don't just keep the prompts,
I give them to them and givethem the tools. I empower them with
the knowledge of how to usethis to then either do charitable
work, do money making work, orjust to give their information so
they can be part of that poolof information out there. I think
(10:51):
it's a great tool and it's agreat conversation to be had because
you know, as Dan was speaking,you can stack on information from
all of the leaders out therethat have proven what works and then
take your unique way of usingthat information and share it with
your clients that resonatewith you. Your right fit market.
I love that the stacking pieceis really interesting because AI
(11:15):
may or may not do that. Well,when I was doing the research for
the book and I analyzed allthese models and had it tell me what
the different coaching modelsand not going to tell you all the
names, not because they'resecret. Oh, you have to buy the book.
No, not really. Can't rememberthem all right now, but there were
like 11 or 12 of them andanalyzed them from all these different
points of view. And I said, sowhat do you do? Well, why are they
(11:36):
vulnerable? And it gave me aspreadsheet. Literally this model
does this and this and notthis, this and you know, like ah,
really good. But then I gotdone with all that part and I said,
okay, fine, fine, you'reblowing me away. I said, so screw
all that. And I actuallytalked to it like that. I said screw
all that. What I want to knowis what can't you do? What do you
suck at? What will you not beable to do? What are the 5% or 3%?
(12:01):
I think it's worse than that.Dan, you're going to maybe agree
or disagree, I don't evencare, but that's free. But I think
it's worse than that andhere's why. Because people don't
want to do the work that ittakes to be in that kind of percentage.
But anyway, when I ask it,what don't you do? What do you suck
at? It gave me a bunch ofthings, a bunch of answers and some
(12:24):
of them were like Yvette said,emotional connection and all that
stuff. But it summarized it inone line that just literally knocked
me out of my chair. It said Ican't bleed. And I thought Holy crap.
Yeah, that. And so the idea ofthe truth of human connection that
(12:49):
we don't just lose with AI,we've been losing it ever since before
COVID Cell phones, teenagersstanding next to each other, texting
instead of talking, all ofthose memes that we've heard that
have disconnected us. And sowhen it came back and said, I can't
bleed, like, I got emotional,I thought, okay, if we're gonna have
(13:11):
a ticket, there it is. So if Isay that to you, do you think that's
true? Do you think it's nottrue? What does that say to you when
I tell you? That's what ittold me several other things, but
the punchline was, I can'tbleed. What does that say?
(13:34):
Complete sense to me, becauseit goes right with the idea of the
emotion and the personalconnection. So when you say you can't
bleed, it can't reallyunderstand the human journey through
life and the experiences andhow it actually feels at each stage
either, each stage of grief,each stage of disconnect. It can
(13:55):
tell you clinically, but youcan get that information, like I
said, anywhere, but it can'tbe with you in that moment in silence
where you feel the connection.Connections can be made or felt through
zoom, as you felt, Helen, onsome of our sessions that we were
on in our group sessions, it'spalpable. You don't get that palpable
(14:17):
feeling interacting witheither an AI robot. Robot. Robot,
which is what they have atthe. The Sphere in Las Vegas. There's
this robot that you caninteract with. You're not going to
get feeling, even though theyhave nice, suave voices. Right. You
don't get the connection. Sowhat I find is happening is while
we teach or we coach, andspecifically, I want to talk about.
(14:37):
Hold on for a minute.Backtrack you. I stopped using the
word coaching and consultingas much. I started using the word
strategist. So I'm a life andbusiness strategist. Because I'm
helping you strategize andnavigate your way through these waters.
It's a much better connectionfor me. It resonates with people
because, like you said, notonly is the word coaching kind of
(15:00):
overutilized, people arebasically selling you into automated
courses, if you will.Consulting has done the same thing.
And for me, coaching andconsulting is exactly the same thing.
And what I've always been as astrategist, the ability to pivot,
to see the emotion of theperson on the screen and say, hey,
I see that you have justglazed over. Let me Stop. Let's pivot.
(15:22):
Let's talk about that. That Isee going on. AI can't see that person
bleeding and be able toconnect to that and help them reconnect
and then make the next step forward.
Cool. Dan, what does thatthing that I said say to you?
That AI cannot be vulnerable,specifically like in the physical
(15:47):
form, I can't bleed. Thattells me that it's, it has no physical
protections. It needs tosafeguard itself, which has all the
psychological implicationsthat go with it. And then by proxy
the same emotional ones. So Imean, Yvette, you said that beautifully.
This is the difference betweenknowledge and wisdom. And wisdom
being how do you practicallydeploy the knowledge, the experience,
(16:12):
the case studies combined withthe human emotion so the emotion
becomes more prevalent throughthe noise. We can use AI to, to be
the, the harbinger, to be the,the organizer of, of all of these
data sets and facts andexperiences and put like 10 levels
of taxonomy on it. So we can,we can put everything into its own
(16:34):
little box and have a way torecall that. Which is that to me
is the low lift or I shouldsay it's, it's a low, it's a low
lift application to, to busywork. It's a non meaningful work
where the meaningful is whereat what stage does that transformation
occur and how does that helpsomebody else? So it's a, it's a,
(16:55):
you know, cataloger ofknowledge and we have to think, we
have to be trained if we'renot already to be able to, to utilize
that, to leverage it.
When Dan, when you said aboutyour layers of things and I love
the layering and the combiningof different stuff and combining
(17:15):
it with what you said, whenyou give people the knowledge that
they could do, it's Awesomelysynthesized from 1, 2, 3, 5, 7 different
systems. Do you find that any,or how much of your work is spent
on helping people realize thatthey can and making a choice to do
something as opposed toprocrastination, delay stories, that
(17:41):
kind of nonsense thatsometimes gets in our way for doing
stuff. Do you do a lot of workin that realm as well?
I don't because that is not agood fit for a client for me. I need
somebody who is going to do.And even if they do something small,
they need to be able toexecute. So that would be somebody
else's client who would beable to, to transform them to that
(18:01):
state. And this doesn't reallymatter like from a demographic perspective.
This is more psychographics. Ineed somebody who's in a particular
state of readiness. So I don'tI have before and that's why I won't
work with that type of client.So I don't spend a lot of time now
doing doing that. I guessthat's really a non answer.
No, no, it's an exact answerbecause you have experience doing
(18:22):
it and you've said I don'twork with that. This is the group
of people I work with. Peoplethat are past all the this internal
stories and are ready tosimply go and execute up 2, 3, 4
Do this crap this week andthen tell me what happened.
Yeah, now I'll point them inthe right direction of course and
hopefully they come back. ButI guess that kind of just extends
(18:45):
my point about even further.Niching in coaching consultation
strategy solutionist type ofwork is that state of readiness.
It becomes more valuable. I'mperfectly suited to coach, consult
and transform me five yearsago I'm the perfect person for that.
There was nobody else bettersuited for that. Now of course I
can deploy that system topeople and then the less away from
(19:09):
my niche or the further awaythey get from my niche the less effective
I am. But I'm now startingfrom the bottom up with that I'm
find me from five years ago. Iwill fix you because I've defined
those seven. There's seven layers.
I love that. Here's asomething I say to people often and
you guys both know I helppeople write books. I just finished
(19:31):
today the last call of thislast week's book challenge and launching
some people on a six monthjourney. But what I say often to
people is the most powerfulasset you have is the story of your
own becoming which is what youjust talked about me five years ago.
You know that story of yourown becoming is the power that we
(19:52):
have about that. Do you haveany comments about that thought the
thoughts that Dan was justtalking about you?
That's what I end up spendingthe first six weeks to three months
on. So think about people thatare exiting the corporate world.
So I help successfullydiscontented people find their spark
(20:13):
again. Right. Write roadmaps,discover what they want to be when
they grow up. What's their 2.0life going to look like? That is
scary as heck for most ofthem. So I have a questionnaire that
I take them through that justgoes through their interests, their
hobbies, their skills, theirrecognitions, their resume if you
will. And I put all of thatinto chat GPT with them and I say
(20:36):
what could I do depending onwhat their interests are. Right.
We've already Discovered howthey want to live their 2.0 life.
Now, how do I take what Iknow, my knowledge, my skills, my
experience, and plug it in ina meaningful way into my 2.0 life?
And it'll give them this listof things that they could either
monetize or use as volunteerwork. It doesn't matter really, but
(20:58):
it gives them this confidenceas, oh, wait a minute, I just put
a prompt into a tool and itgave me answers that are pertinent
to me because they fed itinformation about me. But I also
take somebody that says, wow,you know, I've got this great idea.
People are always coming to mefor financial budgeting advice, home
budgeting and this and that,and I do all of these things. So
we're collecting all of thisinformation in the AI summary, right?
(21:20):
That comes out of zoom,collecting all of these thoughts.
I said, okay, but I have noidea where to start. That's great.
We just listed out all thethings that you say you do to help
people that come to you. Nowyou want to help coach people how
to be as a financial advisorin home budgeting? Let's take this
and ask ChatGPT to organizeyour thoughts in a logical path to
(21:42):
take people from beingcompletely disconnected with their
budget to understanding whatthey need to do in order to get a
handle on it and then grow sothat they're ready for retirement.
Her crowd is in the 30s, youknow, is younger, late 20s to 30s.
So in that way it empoweredher and she's like, wow, that is
amazing. I can see now withthe logical path because they can't,
(22:04):
it's hard for them to put ittogether. I'm by nature a process
engineering person. I think inflowcharts it's a gift most people
don't. So instead of me justmapping it out for them, which I
could have done if I empowerthem with the AI tools to show them
that their thoughts can justsimply be restructured and the tools
(22:26):
and suggestions on what toolsand stories they could tell to help
reinforce the workshop they'reabout to give. It's really empowering
to see the excitement of thepeople once they've had a taste of
ChatGPT to give them back theconfidence that they can use the
skills that where legacy,right, Old school, as they call it,
can be put into the newschool, be relevant and still have
(22:52):
a way of serving in some way,shape or form in their 2.0 life.
So that's definitely mymarket, dad, so just send them my
way.
All right, good. So it'sInteresting that you know you've
defined your markets inparticular ways. One of you is Yvette.
You are specifically talkingabout people's worries and fears
in the midst of a transition.And then you're talking about business
(23:14):
people into entrepreneurs,solopreneurs or groups, companies
that are got their marketdefined and they're action takers
and ready to roll. And you arethe curator and synthesis point to
help them take the next set ofright actions to their marketing
and their business forward. Ihave a question. If you, if you blue
sky for a minute and you thinkabout the speed at which this tool
(23:40):
is evolving, what do youthink? And I don't want you to talk
about somebody else. If youthink about your own coaching, the
things that you do, what doyou think's going to happen? And
I know we don't know thefuture and I don't have a secret
crystal ball here, although Idid push the AIs pretty hard to talk
about it as I was writing thebook. But what do you think's gonna
(24:04):
happen?
I think I still want to callback to the the next layer of pain
or trigger or anotherpsychographic profile that has yet
to be revealed both en masseand for the individual. Because if
you that you take thatquestionnaire and now you can give
somebody a framework to dowhat may have taken three months
(24:27):
for them to implementthemselves in a days. Now they can
talk to event bot in betweensessions where they're going to ask
that questions that you wouldhave to, I shouldn't say waste time
but on the lower levelproblems get those out of the way.
The knowledge base of problemand solution frameworks just exponentially
increases, thus allowing us tofocus on bigger issues, whatever
(24:51):
that issue is. And I thinkthat's pretty much industry agnostic
and profile agnostic. Everyindustry and every type of client's
going to have their own, youknow, hindrances or issues or sets
that they need to overcome andwork on their barriers. But systemically,
when you get rid of lowerlevel problems, first you focus on
the bigger ones. Like 100years ago if you had high blood pressure,
(25:13):
you were dead. Now a doctorgives you a pill. Does the pill solve
it? No, the pill mitigates it.So this, where we're at is we can
get, we can give our clientsthe pillow. Now we're going to prescribe
them a diet of fresh fruits,vegetables and lean meats and exercise
to work on the underlyingsymptoms that cause or the underlying
reasons that cause thesymptoms to come out. Same principle
(25:35):
applied to coaching and transformations.
Cool Yvette, when you look atyour stuff and you think about what's
going to happen, and I'm nottalking about way out, five years
because in this universe fiveyears is infinity. So we're talking
about the next 12 months. Whatdo you think's going to happen in
your work?
(25:57):
Well, you know, interesting.You know, Dan was talking about bots
and so I've been exploringbots for both areas. One, for the
various questionnaires that Ihave in my coaching strategy practice,
but also as a businessstrategist, as an implementation
specialist in large systems, Ican see where it's all going wrong
most of the time in largeimplementations. Right. And I have
(26:18):
a methodology that I've beenemploying for 30 years to do that.
Eight months, it's done. Idon't care how big your company is.
And to take the event bot, Ilove how we called it the event bot.
Right. And put it together forboth of these type of strategies
because I am a strategist.Right. But the other place I see
it going is not just increating the bots, which I think
is a great idea and I wasgoing down that route as well, is
(26:40):
bringing back the personalconnection. So what I find in my
community is that once theyhave gone through a journey with
me, they're anxious to connectin meaningful ways. So bringing back
my Wanderlust, travel withpurpose, which I've done before,
as you know, Kellen out toBali and just make that an annual
retreat where people just wantto come together and be together
(27:00):
and experiencing each othertogether. And so I think that's where
I'll evolve in the last 12, inthe next 12 months. I think October
next year will be the Baliretreat. Wanderlust is coming back
and I'm working with a youngerperson to help me figure out the
bottom the two different botsthat I was thinking of making. One
for implementation strategyand the other one is really kind
(27:23):
of the ATM Anytime moneyworkshop that I do as well, helping
people take the skills theyhave and that questionnaire. So you
were right on point, Dan, with that.
Thank you for that.
Because I actually have a veryspecific kind of use case then that
I kind of neglected to talkabout. Everything relates to everything
it ties back in is I made avery lo fi like standalone app that's
(27:47):
called the Niche Navigator tohelp people find. I think it's similar
to your questionnaire reallyis, is, you know, using their hobbies
or experiences, what they'reknown to be good at in a non monetizable
way. And then Developing aniche or product or service based
on that. And I have aframework so it asks specific questions
and then I have a knowledgebase that pipes in various connections
(28:07):
of if you're good at this, youcould be good at this sort of thing.
And spits out five possibleniches for them to get started, which
is something I would have hadto send them away to go to a product
or service or careerdevelopment type person to come up
with their side hustle andthen they can come back to me to
market and implement it. Nowwe can do that with a bot they know
(28:30):
and like me. People buy fromwho they know like and trust and
they don't have to bouncearound between people because yes,
we are, we are all now starvedfor connection and you know, the
empathetic shared experience.But you don't want to bounce around
and be churned from person toperson to person. It works in some
(28:50):
contexts. But again, lowerlevel problems. Let's automate the
solutions. Branded and, andfacilitated by me in a way that it's,
it's data driven so we know itworks. Thus maintaining that connection
with, you know, and satisfyingthat, that communal need that's that's
I'm. People are starving forright now.
(29:11):
I totally agree. It's like,why do people always go back to their
favorite bartender? You know,they go back when they. Why? Because
they already know them andthey can talk to them. There's some
studies out that show peoplewould rather talk to a chat bot than
a therapist because thetherapist, the chat bots never pissed
off, they're never out ofsorts, they're never only half paying
(29:32):
attention. And you know,people start believing that they
have connection to that whichfurther exacerbates this need for
real connection. And both ofyou have talked about that quite
a bit and I think you'vecorrectly, at least from my point
of view, identified the, thestarvation diet that we've been on
(29:57):
in this whole isolation thingthat Covid exacerbated kids are behind
depression Waits, suicidewaits went through the roof in some
demographics and all that sortof stuff happened to some degree
because of that isolation. So,so that's, you know, that's a great
piece of conversation. Itbrought something up for me when
(30:17):
I. Well, let's go down adifferent track. What's one thing.
Oh, I know what I thought. Thebot piece, the event bot. So I'm
doing that. I've alreadytalked to two developers. I'm launching
a university in January.University is going to be your ultimate
life coaching university orthe Phoenix coaching University or
(30:41):
the something. And I haven'tdecided what to name it yet, but
it is specifically aimed atthose people who really want to be
in that 3 or 5%. And it talksabout the truth of empathetic connection
and so forth. And here's whatI think. I'm going to throw this
out there and you guys canagree or disagree. Up to now, coaching
(31:02):
or helping people at thedeepest level, if you're not all
the way in it, it's like ajacket you put on. Okay, I'm going
to come and I'm going to nowbe your coach. And so often I talk
to people and they say thingslike this. Well, I'm coaches, I'm
really good at helping otherpeople see their deficiency, solve
(31:24):
their problems and everythingelse. But when it comes to seeing
my own, which are exactly thethings I'm helping other people with,
oh, I can't do that. I can'tdo that. And it's not that we shouldn't
have help with our blindspots, because we should. But what
that tells me more thananything is that they are not a product
of the product they do not ownin their own lives, the truth. They
(31:49):
are not the embodiment of thething that they are. You know, the
cobbler's kids have no shoes.They're that. And so the whole point
of the university is going tobe that's the ante. What I think
is going to survive of thatdeepest coaching is think people
that have gotten over threethings. One is the head in the sand
(32:12):
problem pretending like itisn't happening. Two is that the
ante has gone way up. It'slike walking into a casino and all
the $10 blackjack tables arefull of robots. And the only place
for us as coaches to sit downis in the high roller room where
the ante is 10,000 bucks. Youknow, the ante to get into this world
(32:32):
of truth and connections a lothigher. And then the other thing
is that kind of embodiment ishard. And it isn't the jacket you
put on. It's who you're being.It's just like who you are in the
world. And so that's a, athought that I have and I want you
to both respond to that afterI say one more thing, which is I'm
creating a. I don't know whatI'm going to call it, but right now
(32:54):
it's coached by Kellen app andI've put 20 books and thousand episodes
and everything else in there.I'm having programmer build one that's
domain limited to be the verybest possible coach I can possibly
build with the intention ofbeing as good as I am. And the interesting
(33:14):
thing about that is to see thedifference between that experience
and the conversation with mewhich embodies the truth of that
real connection that we talkedabout. So with all that blabber,
what response, what thoughtsdo you have about that truth of that
real connection being the realante to stay in the business of coaching?
(33:36):
Well, I have to agree with youthat, you know, as Dan was saying
earlier, you need to havewalked the walk yourself. So my ideal
client is me, right? I was theone who exited corporate America
and went through a journey anddesigned a life that I want to live.
So I know how to do it, so Ican take people on the journey that
(33:56):
I've been on, right? Thosepeople, I think, that are, I wouldn't
say disingenuine because to meit's almost fraudulent to say I'm
going to take you to dosomething if you've never done it
and experienced it. That'sabout as good as talking to ChatGPT,
who has no experienceswhatsoever. It's just borrowing from
other people's knowledge,right? There's certain pieces of
(34:19):
information that we have allborrowed from the masters, right?
We've all learned nlp, we'veall learned different strategies
from the people who have madeit successful. What makes us unique
again is how we package that,how we've used that and how we can
train people to use that. Soif there is a coach who's trying
to take people on a journey,what's going to happen is generally,
(34:40):
in my opinion, they won't havethe success because they won't be
able to help other peopleachieve an outcome that they've never
achieved. So when thatroadblock comes up with their prospective
client, the person they'reworking with, and they haven't moved
back past that, they can'tgenuinely help somebody pass it other
than regurgitating strategythat they would have picked up somewhere
(35:02):
else without having lived itand felt it and breathed it. So people
can feel the difference. Andthat's why on my social media and
dad will have to of course,tell me if I'm all wrong with my
marketing, but I try to postin between marketing posts is Eyvette's
life post, right? This is howI'm living my life, messy and wonderful
(35:24):
and everything in between andhow I'm moving through it, right?
How I'm using one of thepillars of learning that I teach
am I Discovering? Am Ireflecting? Am I empowering myself?
Have I achieved something? DidI motivate myself? Am I able to sustain
this? That's the dreamsframework that I take people through.
But I'm living it. They see meliving it all of the time, and they
(35:44):
see me sometimes not making itand pivoting. I always say I'm the
master of pivot. So peoplethat are attracted to me are looking
for people that have alreadydone this, and they want the shortcut
to get there quicker.Everybody's looking for the shortcut.
The magic pill. Like Dan said,give me the magic pill. I don't have
a magic pill. The problem isyou actually have to take the journey
(36:05):
yourself. But if you've beenthere, you can walk somebody through
it.
Dan, what do you think aboutthat? I use the word embodiment,
and I know that's a clicheword these days, but it's like, if
you don't bleed the truth ofwhat you teach, you're out of business.
Well, you already said yourchatbot said it doesn't bleed, so
that answers that question.And secondly. Is right. Authenticity
(36:28):
and vulnerability. And, yeah,the thing I was thinking of was the
cobbler shoes. Right. When youbrought that up. Or not trusting
a skinny chef like one ofthose type of hyperboles or.
A fat doctor or one that'ssmoking in the break room.
Right, right, right.
Do as I say, not as I do.
Right.
And I see it in the consultingand marketing world all the time.
(36:49):
People making outrageousclaims, and then you look up, like,
their ecosystems, and theydon't have a single proof, a single
testimonial, single case studythat would back up their claims.
You know, they're rentingLambos and Ferraris to show their
lavish lifestyle, and I act tobe the antithesis of that. So I,
I. Before even taking a deepdive into your social profile, I'm
(37:12):
going to validate what yousaid about sharing vulnerabilities,
authenticity, and experiencesthere. The same way every marketing
strategy I use for any clientof any size, we use it on ourselves,
internally. I test with my ownmoney first before I deploy to any
other clients. And that. Thateven goes for solopreneurship as
well. I test myself first. Iwalk the walk, generate a case study
(37:36):
or take a willing participantwho's, you know, willing to walk
with us. But I can'tauthentically take you on that journey
or facilitate it for you ifI'm not the expert at it. So what
does that mean going forward?Kellen, you're. You're building Kellenbot,
Kellen University. I don'tthink you can call it University
of Phoenix. I think that mightbe taken.
(37:57):
It is taken. I meant itdoesn't matter. Keep going.
No, you can do Canada.University of Phoenix, Canada.
No, no, no. I wasn't gonna dosomething else. I. I thought about
that. UOP is gonna get pissedoff if I try to appropriate any of
that and I'm not interested inthat fight.
You're gonna get a CND from from.
Yeah, I'm not interested inthat. I'll think something else.
(38:18):
You.
I know you only took oncertain client one on one clients
in a calendar year. I andYvette, correct me if I'm wrong,
you're probably the same.There's a finite availability. Myself,
I'm actually reluctant to takeon one on one. I prefer doing group
context. However, I do allowthat on an application basis. But
I still want to help as manypeople possible. And my mindset has
(38:38):
been that I should be doingthat. I owe it to people to share
my experience and journey andovercomings to help them out. So
niched coaching, deep nichedcoaching, which is kind of regurgitating
what I said earlier. But Ihave an example of a friend who's
creating a very small microcommunity of maybe 20 years ago,
(39:02):
female business owners. Womenbusiness owners would have been a
niche. Now that's not deepenough. Now it's female business
owners who are mothers, womenbusiness owners who have gone through
in vitro fertilization and thestruggles of that. That's literally
the community they'restarting. Who's better equipped to
guide somebody else throughthat than that person? Take it a
(39:25):
step further. Make it allthree of those and industry specific.
So are there going to be somesimilarities that can be shared between
different industries andcommunities? Absolutely. That's the
same way I utilize the Hormoziframework and the Amy Porterfield
at the same time. I'm not 100%in on either one of them, but I borrow
the best. So the Kellenbot,Kellen University can help a ton
(39:48):
of people at that level wheremaybe you're not the best match for
them and vice versa. But nowyou've created value and your framework
is now part of theirembodiment of knowledge and solutions
and then able to create theirown with whatever their niche may
be.
Cool. So I want to take aminute now and I want to ask each
(40:08):
one of you to give some adviceto people. So whether they're in
your niche or not, maybespecifically in your niche, but they're
not your Clients yet theyhaven't found you, they haven't done
a connection with youemotionally, which I think is probably
first and foremost comparedto, oh, you look cool like, you do
cool stuff. The know, like.And trust comes from that personal
(40:32):
connection. But anyway, whatadvice would you give to people who
watch? Because it's going tobe coaches and others who watch the
podcast anyway, what advicewould you give to people about your
experience with AI? You saidyou're an early adopter, you use
it all kinds of ways. Give mesome advice for people.
(40:52):
Make it work for you. Don'twork for it. And don't let it replace
any person or process, butrather augment.
Tell more. That's, that's asound bite. So tell me more. Give
me an example or dig. Dig in, sure.
Well, I, I've created like,was it like the touring's rules of
robots or whatever. I've gotthe, the, the Jonesy's four rules
of AI, which is one, be human.Two, use good data. Three, test and
(41:18):
repeat. And four, oh God, I'mforgetting four if I'm on the spot.
Now, be human. Use good data.Be ethical. Be ethical. Oh my God.
Yeah, we're.
Don't put your Social Securitynumber, your client's Social Security
number in there. Right. Youkeep ethics involved. So everything
with me is about stacking. Sothere's. Those are the four, you
know, be human, be vulnerable,be authentic, make sure your experience
(41:40):
and using a chat bot is areflection of you and not something
or somebody else. Ethics. Ijust kind of, I just kind of touched
on that. Don't steal somebodyelse's stuff. Proofreading, copyright,
in case, you know,inadvertently did unwittingly use
good data. If we're doingsome, some research, it's got to
(42:00):
be, you know, verified.Otherwise we know chatbots can hallucinate,
we know they can, you know, inorder to please you, they can make
up an answer. We don't wantthat. Ask it, you know, or put two
chatbots against each otherto, to suss each other out and course.
Correct.
Yeah.
So just, you know, use thatframework. If nothing else, just
(42:20):
keep, keep those principles in mind.
I love that and thank you forthat. One of the instructions I've
given mine, the one that I useMost, which is ChatGPT, but you can
use any of them. Long time agoI told it frickin quit trying to
make me happy, quit giving mefluff. And I don't need that, what
I really need. So now everyanswer, everything, it comes back
(42:43):
to me. Here's the no fluff.Direct to the core. Yeah, it says
that every time, you know,because I told the. Cut it out. I
don't need you to pet my ego.Enough of that bullshit. And I even
said it. Just come on, let'sget to the stuff. Anyway, Yvette,
what advice would you give topeople facing this scary or powerful
(43:03):
or empowering thing.
You know, whether they're acoach or someone who's out there
just transitioning, Learn howto ask better questions. So ChatGPT
is just a person, if you will.It's an entity with knowledge from
(43:25):
the world. So if you're notgetting the responses you want, don't
give up. Ask better questions,dig deeper. And whatever response
you get, just don't go withthat response. Especially for people
that are looking at creatingcourses, look at creating roadmaps
to guide their clients throughor to lead their life through. Now
(43:45):
go through and look at it andsay, does that ring true for me if
I read that? Have I testedthat? Did that work for me? How would
I do this differently becauseof my life experience? Always take
what Chat gives you and putyour personal perspective back into
it, and then make it yours. Sothen you're getting strategy and
ideas from ChatGPT. You'regetting structure and framework,
(44:09):
but you're making it uniquelyyours so that either the life you're
building, the business you'rebuilding, the coaching practice you're
putting together has yourflavor in it. Just like you would
say, Kellen, when you'recoaching someone to write a book,
right? It has to be aboutthem. They can't just chat GPT it,
because where do the storiescome from, right? Where do the unique.
(44:30):
So when you're living yourlife and sharing your experience
with other people, share yourexperience how you came through that,
and as you're marketing thatand you're getting ideas from ChatGPT.
How should I market thiscampaign that's coming up? How do
I track my ideal market? Embedyour stories, because the ones that
will resonate with people, youwant to attract you. You want to
(44:52):
attract the person you werebefore you figured out how to get
where you are today. And youwant to attract people like you.
So for me, it's processpeople. If you don't like processes,
you're not going to be myideal client. All I talk about is
processes. I help them withflowcharts. I've got a chart for
everything. You name it, I gota chart for it, right? I've got structure,
(45:13):
because that's just the way Ithink it's the way I work, it works
for me. Those people that.That are more kind of spiritually
based are not going to becoming to my workshops, and that's
okay. Research. If you'relooking for. Every coach should have
a coach. So whether you'rebeing coached or you are a coach,
we're only as good as we'regrowing. So find a coach. No matter
(45:36):
what your journey is, findsomeone who's already done some of
what you're trying to do is ina trajectory that you want to go
and surround yourself withpeople that are moving in the same
direction. Because if youdon't, you're going to stay with
the people that are where youare now, and they're not going to
encourage you. They're afraidto do what you're doing. So if you're
(45:56):
going to get out of yourcomfort zone, find people that already
did. So again, it's about thepeople, connections. Who do you connect
with? Interview those coaches.Interview those people that are going
to help you on your journeyand find the ones that resonate with
you. And then start movingtogether and stay in community and
keep learning from people,from chat, from AI, from bots. Be
(46:20):
a sponge.
Thanks, both of you.
Ferocious curiosity. That's agood one.
Ferocious curiosity. Well,that's fabulous. So we're about done
with our time. I want to thankboth of you, really, for good insights
and for heartfelt conversationabout what you're doing, what you're
seeing, how to help people notbe afraid of, but leverage this thing
(46:43):
that's happening to thehighest. So, Dan, thanks for being
here with me today.
Thank you. Thank you so much,Kellen. And thank you, Yvette, both
of you. Now, like you have tofurther my point, have now given
something to all of my clientsbecause I'm adding everything from
this conversation into the wayI operate and adding your micro bits
of experience and expertiseinto it. So you just benefited another
(47:06):
200 people by recording this.
Yvette, thanks for being here today.
Thank you, Kellen. It's alwaysfun to be in the same room with you.
I always learn. I'veimplemented some of the strategies
I've learned for you. So yourlegend and your lessons have been
moving forward in the world,and I thank you every time when I
quote some of your work. Sojust know that I appreciate you and
(47:29):
thank you for letting me be apart of your ultimate journey that
you're on.
Thanks to both of you.Everybody. I want you to take go
back. This was unstructuredand I wanted to get the, you know,
the thoughts and feelings, andwe did, of people that are using
this tool and how they'reusing it. And the point here is,
for you as a coach, if you'rea coach, and I'm assuming most of
you are, is this is about yourgrowth, your opportunity. Don't be
(47:53):
afraid of and figure out howto use it in a way that lifts you
and doesn't frighten you. Andif you do that, you'll be able to
move forward on your ownjourney toward your ultimate life.
(48:13):
Right here, right now. You'reoperating Opportunity for massive
growth is right in front ofyou. Every episode gives you practical
tips and practices that willchange everything. If you want to
know more, go tokellenflukermedia.com if you want
more free tools, go here. Yourultimate life CA Subscribe. Share.
(48:41):
The sky and your feet on the ground.
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