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October 21, 2025 β€’ 46 mins

The Father Who's Taking On the Medical Establishment

At 57, former chartered accountant Robb Evans lost his daughter to an eating disorder. But what happened next will shock you.

The medical professionals who should have helped him instead BLAMED him for his daughter's illness because he worked in health and fitness. "It's disgusting how you're judged by medical people that should know better," Robb reveals in this raw, unfiltered conversation.

But Robb didn't just grieve. He got angry. He got active. And now he's leading a movement that's making social media companies nervous.

πŸ”₯ CONTROVERSIAL REVELATIONS:

βœ… Why doctors blamed a grieving father for his daughter's death

βœ… The truth about social media's role in eating disorders

βœ… Why Australia just banned social media for teens (and why big tech is panicking)

βœ… His bold declaration: "I decided mediocrity sucks"

πŸ“ ROBB'S CHALLENGE: "Make your health, your wellness, your fitness your number one priority in life. Because if that's zero, you're dead."


πŸ“ JOIN THE DBW CHALLENGE: Ready to reject mediocrity? Join the DBW Challenge starting next week and transform your life alongside thousands of others committed to excellence

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
What am I going to love to do?
Welcome to the show. Tired ofthe hype about living the dream?
It's time for truth. This isthe place for tools, power and real
talk so you can create thelife you dream and deserve your ultimate
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(00:31):
Hello there and welcome tothis episode of your ultimate life,
the podcast that we createdjust to help you create a life of
purpose, prosperity and joy byserving with your gift, your talents
and your life experience.Today I'm joined by a special guest,
Rob Evans. Rob, welcome to the show.
Thank you. Lovely to be here.

(00:53):
Well, I'm excited to get achance to talk with you and you know,
there's a question that I likeasking. I don't do an introduction
because it all comes outduring the show, but this is a chance
for us to get started. Sowithout being modest or anything,
I'm curious, how does Rob addgood to the world?

(01:14):
Oh, gosh. Well, you know, Istarted my, my life out trying to
find my, my place in theworld. I was, I was bullied as a
kid and I had a very poor selfimage and self confidence and wondering
what, what it was that I wasgoing to, going to enjoy. And I thought
like I'm, I'm 57. And so Igrew up in a time where the only

(01:36):
people that I heard talk aboutthe careers that they loved were
sports people. And I'm like, Iwas so little. Like I'm only five,
five and I was a little boygrowing up. It's like I'm never going
to be great at any sport, sowhat am I going to, to love to do?
And I, I, I just wasn't, Ididn't have a lot of friends. I wasn't
great at stuff. I thought, allright, well, I was good at numbers,

(02:00):
so I started doing maths andaccounting and I became a chartered
accountant here in Australia.And I thought, well, I'll find my
pathway that way. Not exactlyknowing. I didn't want to like work
for a chartered accountingfirm forever. I started with PwC
and then sort of moved throughsome big Australian brands and like
19 years into that, I realizedthat this isn't something that I

(02:22):
really love doing. So onething that I started doing back in
1988, so I've been doing for37 years now, was just looking after
my own health and wellness.And so I decided that in 2009 I'd
start running my own full timehealth and wellness business. And
I only sought to do thatlocally in my area. My postcode Effectively.

(02:47):
And over the years, and Covidsort of threw a spanner in the works.
And I started working withpeople with Zoom, and now I run a
global health and wellnessbusiness where I'm doing a lot of
coaching with people remotelyaround how to bring out their, like,
their best self. And so Ireally help people achieve their
life strategies, if you like.But I come in at a point of, let's

(03:09):
get your health and wellnessright first, and then let's build
from that now along the way,just a couple of years ago, I lost
my daughter at age 15. Andthrough that process, I unintentionally,
I guess I started a legacy forher. And people tell me now that

(03:32):
what I will probably beremembered for is the legacy that
I've created with my daughter.We've raised 56 and a half million
dollars now of funding throughthat legacy work. So in terms of
the good that I do to theworld, I'll probably mostly be remembered
for the stuff that I'm doingwith my daughter's legacy. But I

(03:54):
like to think that I add valuein a lot of other ways, too, to help
people change themselves andtheir and their lives to bring out
the best versions of themselves.
You know, it's interesting,you, you said you decided, you know,
you had issues, smart, meaningyou were a little small or whatever.
And so you said, I have tolook out for my own health and wellness.
And it's one thing to takecare of something for yourself. Like

(04:18):
a person may have adifficulty, you know, your daughter
passed away, or you're worriedabout your health and wellness. It's
another, quite another thingto then decide. And I want to help
other people do this.
Yeah.
And it's interesting, this,this dynamic is, it seems 100% true.
As soon as someone figures outhow to do something for themselves,

(04:40):
this yearning comes up to, tohelp other people with it. And it's
way more than just, oh, here'show I can make some money. But there
seems to be this thing thatcomes up in us that makes us want
to do that. Why do you supposethat is?
I think you've really hit onit right there. And I think when
I started business, I wasfocusing on the dollars and I was

(05:03):
like, all right, how do Ireplace a six figure income with
a business? I've never been inbusiness before. I got coaching to
help me do that. And for anumber of years I was thinking, why
am I not where I want to be?And then one day I was just, you
know, having a bit of astrategy session. I thought you're
focusing on the wrong thing.And I was focusing on the dollars

(05:26):
too much instead of focusingon adding value to the other, to
other people, to my clients.And as soon as I started to focus
on that, everything started tochange. And the, the money just came.
It was because I was sopassionate about helping others,
and it was really just aslight switch up here. It's like,

(05:47):
well, hey, don't. Don't focuson the money. Focus on the value
that you're adding to people.And I think at that same time, and
certainly over the last coupleof years, like with all my daughter's
stuff, I've really, I'll say,double down on my own values and
beliefs as to what's importantto me. And within that has become.

(06:10):
I just need. I'm just here tohelp more people. I think it's because
of what I went through as a,as a young boy, what I saw my daughter
go through for years and thenthe end of her life. And it's like,
I, I need to do stuff for mydaughter's legacy, but to just help
others because I'm sick ofseeing people suffer. If I had a

(06:32):
difference to allow, say, youtoday, if I can make a difference
to you today so that you'rebetter or you're inspired to take
your life to, to somewheredifferent, then, you know, that's
why I'm here.
I, I love that. And I just. Iwant to ask a question. You said,
well, it was just a slightshift. Is it, Is that really just

(06:53):
a slight shift betweenfocusing on dollars for me and value
for others?
Well, in the way that I'vejust said it, it sounds slight, but
I guess the reality is itwasn't just. I guess life comes down
to moments, doesn't it? Andsomething can happen. You say bang,
like that, but it can takeyears up to that moment. And like,

(07:14):
I don't know, most people havebeen through some sort of relationship
breakup or whatever. My, mydivorce, for instance. Right. Yeah.
I was with my wife for like 19years, and we still get on very,
very well. But I say thatthere was probably six and a half
years up to a one moment thatwas like, okay, it's now. That's

(07:37):
it. And so I think what you'rejust saying there, Yes, I think it
was again, probably five, six,10 years. I've been in business 16
years now. I can't rememberthe exact date, but maybe even 10
years where I said, hang on.Why do I always think about getting
to this number a month when.What if I just change the way that

(08:00):
I look at that, and I thinkthat probably happened in the last
seven years, actually, and itwas probably a monumental shift,
but it's really only a smallthing. In your mind, you thought,
hey, don't focus on that.Focus on adding the value and what
the difference is. I wasadding value before to people, but
I thought, well, hang on. Whatif I just. Just exploded the value

(08:22):
that I added to you and youjust saw how much I cared? And it
could be a difference of love,seeing people maybe two, three times
a week. But what if it's the.The little touches in between, you
know, and. And getting to,like sending you a text, knowing
that you've got some specialthing on today, and just send a touch
point to you, say, hey,Carolyn, how did that go today? I
was like, oh, wow.

(08:43):
I think you're right. And Ithink the reason I asked that is
because I want you, me, us,the listeners, everyone, to understand
that is a fundamental. It is amonumental shift. It is a shift from
me, I get money, to a shift ofI love you. And so it is a. It is
a massive change in how welook at the world. And I, And I agree

(09:08):
with you, it could feel small.It could happen in an instant. But
the truth is, it is the momentwe completely become others, focused
and realize the truth of ourbeing, which is that we're really
built to love and serve eachother. Our neurochemistry supports
that.
You know, you're right. I dothink that all of these things are

(09:29):
linked in our life too. Likethere, I'm talking about business,
but the same as in, like, apresence. Right here, for instance,
I use an example of. Yeah,like, I have a show as well. And
one of the things that I doprobably pretty much like you're
doing right here, I don'tprepare like I want to know. Okay,
so who is Kaelin, who, youknow, what's your background, etc.

(09:52):
But I generally don't preparequestions because what I want to
do is a couple of things.There's nothing where. I'm sure we've
all been there, say, in astadium or whatever, where we're
interviewing, and the person'sgot the list and say, ken, what is
your definition of success?You answer, and then I say, so what

(10:13):
is the. They've got a list ofquestions, right, that they want
to. Want to get answered asopposed to, let's just have a conversation.
And now it's like, I've got toactively listen so that I can pick
up on what it is that you Saidand so what does that do? Well, you
feel that. Oh, wow, he'sreally listening. He's really engaged.

(10:34):
And every single episode thatI do with somebody that at the end
of it they always say, wow,that was a really great. You asked
such great questions. That wasreally good. Because most people
are so used to, you know,getting the even. I'll have people
reach out to me and say, oh,can I just use an example? Can Caitlin
be on your show? Okay, here'sa list of questions to ask. Like,

(10:58):
seriously, how boring is thatfor you to go on what you're up to?
You said this would be episode10, 21. A thousand episodes where
people are asking you all thesame questions. Oh, no, thanks.
No, I, I totally get it. So Ilove, I love your. I love your answer
and the truth of it alsobecause, you know, creating your
ultimate life, which I defineas a life of purpose, prosperity

(11:20):
and joy. Everybody'sdefinition of that is a little different
and they're going to use alittle different words and they're
going to have a differentjourney to get to however close they
are to feeling like they loveevery minute of their day and they're
living that way. But no matterwhat it is, you don't fall up that
mountain. Right. It's a climb.And so it's. And what you're describing

(11:43):
is this, this process ofawakening, if you want to use this
woo woo words process offiguring out who we really are and
what we're doing here in thisworld that is so rewarding and so
much fun. I want to move toyour. I want to move a little bit
to your daughter. Tell meabout if you can. What. Because you

(12:03):
said your biggest impact andmemory are going to be from that.
And so that's clearly howyou're adding good to the world in.
In spades. So why don't youtell me a little bit about what you'd
like to. About that story, whyit moved you and what is the what.
What it is that you hope youchange in the world as you create

(12:25):
this.
Yeah, look, it's somethingthat's continuing to. To evolve.
So my, my little live. She.She was 13 years of age when she
developed an eating disorderand we didn't. She couldn't talk
about it. What. What causedit? It was about 18 months in and

(12:47):
she. One day she just told mewhat it was and it was initiated
by some bullying at school.And remember, it's hard to remember
now, but this was the timewhen we had Covid. Remember that
thing. And I know In Canada,you were a little bit locked down
like we were here inAustralia. But Melbourne was the
most locked down city in theworld. We had like over 300, I think,

(13:08):
days of lockdown. And in partsof that were good for live, but it
also made the kids, I think, abit nastier. And so we were in and
out of lockdowns. And when shewent back to school in between one
of these lockdowns, she, shegot bullied and that started her
eating dis disorder. Andultimately it required a total of

(13:29):
38 different admissions tohospital. Each time it got worse
and worse and worse for her.And unfortunately, she ended up taking
her own life at age 15 becauseshe just couldn't do it any, any
longer.
I want to stop because I wantto honor you for sharing that, you
know, those kinds of thingsare terrifying and difficult. And

(13:52):
so I just have to have a spaceto honor you, comma, now. You can
keep going.
Yeah. Thank you. And it's hardto find words of what you would feel
when you lose a child. Right.And when it happened, we had, we

(14:12):
had to turn off our lifesupport. That was that. Like, why
should any parent be ever putinto that position? But so we, you
know, we, we did that. Andthen because I'm so focused on my
health and wellness, I didn'tknow what to do. I'd go out and I'd

(14:32):
walk and I record, stillrecord, two podcasts a day. And it
kind of helped me get thingsout of my head as well. And I was
thinking about, I want tochange the whole system of how eating
disorders are treated becauseit's so effed up that how can we
lose children to this? Andsome people say it's a decision or

(14:56):
they're just choosing not toeat. It's a mental illness. And so
how do, how do we treat thatso that we never lose a chill? Another
child on the planet to, tothis. And I was thinking about what
was the, the only thing thathelped live. And it was dog therapy.
And I thought, right, I'mgoing to start a GoFundMe page. I'm

(15:19):
going to raise $10,000. Andthe hospital where Liv spent most
of her time, I'm going tostart a dog therapy program in that
hospital for the kids in theward that are suffering eating disorders.
And so within three days, we'draised like, globally three and a
half thousand dollars. And Imet with the hospital and I said
this, this is what I want todo. And that now, that hospital now

(15:44):
has a dog therapy program. Andthe great news Is I didn't have to
fund it because I juststimulated and the idea and then
they put it in place. Andthat's part of Liv's legacy. The
funding that we did raise overtime started a dog therapy program
in another hospital healthcareprovider. So we now have two dog
therapy programs going. Andthat was kind of where it was going

(16:06):
to. That was kind of it forme. I thought, okay, if I can do
that live, would be proud andthat would be great. But what I was
finding happening was that itwas just opening up more doors. And
all of a sudden, we had. Onthe day of Liv's funeral, she was.
She was cremated. I have herhere. Right here. She's here. She

(16:29):
is right here. This is her.And on the day of her memorial service
in parliament here, anindependent politician stood up and.
And recognized Liv.
Oh, wow.
Yeah. And I didn't knowanything about it. I. I literally

(16:51):
just gotten home from theservice, and her mum called me and
said, lives just beenmentioned in parliament. And I'm
like, what are you talkingabout? Like, what. What's the context?
What was it taught? What werethey talking about? And anyway, from
that particular speech, thefederal government put in an extra
$50 million for research intoeating disorders because of Liv.

(17:14):
Now from that. From thatmoment, and you can imagine, like,
you've had a funeral for yourchild. And my thinking was, there's
some closure in that. And nowit's like, all right, now things
can move forward. Well, howwrong was I that started this media

(17:37):
blitz? The. The media juststarted reaching out. Tv, newspapers,
all kinds of stuff. And I justwent with it because I figured that
Liv was guiding me to make adifference for. For others.
Of course she was.
So that was like. That was myfirst live TV appearance. Like, all

(18:01):
the big networks here, they.They covered the story as well. And
then what happened from thatwas it just opened up more doors,
I suppose. And I thought,okay, I don't know what I'm going
to do, but let me just meetwith people. And so I got more introductions,
and I said, oh, Caitlin, canyou introduce me to, you know, such
and such? And then you avoidthe gatekeeper. You provide an instant,

(18:25):
you know, introduction. And soI was now starting to meet with CEOs
of all these organizationsthat had something to do with either
they be in hospitals or eatingdisorders, et cetera. And so I met
with this organization calledAlfred Health. And they. I said,
you know, what's your. Ididn't know why I was meeting. I
just. I thought I would meetRight, right, and just have conversations

(18:48):
and say, look, this was Liv'splight, you know, what's your challenge?
And they said, well we, we'veput up a grant which was knocked
back for this in home eatingdisorder program. And I said, tell
me about it. And it got meemotional because I said it's this
type that would have savedlives. Life. And I said, how much
did you ask for? And they said$2.8 million. And I said, I said,

(19:09):
I don't know how, but I'mgoing to get that funded for you.
And so from that moment I wasstill meeting with CEOs, but I went
on a blitz to reach out tostate and federal politicians. And
long story short, nine monthslater, we didn't get 2.8 million,
we got 6.5. And that is nowfunding two in home programs for

(19:33):
eating disorders across twohospitals across two sides of Melbourne.
Here from that there was moremedia. I've been on 60 minutes a
couple of times and thenbecause of that, all about promoting
awareness of eating disorders.And then social media gets into it
because social media did havea negative impact on live. And so

(19:55):
there's a group here called 36months and and they reached out to
me, their marketing team andsaid, would you like to be involved
with this? And I said yes. Andso within about two days I'm up in
New South Wales Parliament andI did another media blitz on Live,
like all the, the big TV showsand everything. And again, long story

(20:16):
short, we had a big impactthere and we met the Prime Minister
in November last year and thatis lives a big part of that story.
Changing social media herefrom the age of 13 to 16 to make
it illegal up till 16. Sowe're the first country in the world

(20:36):
to do it and live as a part ofthat. So that was passed in November
last year and I was invited upto see the Prime Minister again just
recently. So we spent some oneon one time with him. And They've
now put YouTube into thatsocial media ban if you like here.

(21:01):
So the whole world iswatching. YouTube is nervous, meta
is nervous. And the PrimeMinister has now invited us across
to the UN later this month toattend the General assembly and meet
with the Canadian PrimeMinister, the UK Prime Minister,
French Prime Minister and NewZealand Prime Ministers to get them
on board with the same changesthat we have in social media to put

(21:24):
more pressure on theplatforms. And again, this is just
part of, of Liv's legacy. Justyesterday, I'll say this last one,
just yesterday, Liv's case hasbeen in the coroner's court for two
years and four months nowbecause of the way that she passed
and that she was under thestate's career. She was on a community

(21:47):
treatment order. So it's bylaw it needed to be investigated.
And I did a couple ofsubmissions to the coroner and the
final things were handed downyesterday. And he's making a recommendation
to the state government herethat they fund a further like hospital

(22:08):
in the home type program here.We don't know how much that will
be funded for. But that's onemore thing that is because of lives
legacy. So this is why I willprobably be remembered for that.
And it's like it's only juststarting really. Like we're 56 and
a half million dollars in, youknow, the change to the law of social

(22:30):
media. There's a big appetitefor following what's happened with
Liv's story and making changearound the world. And yeah, it's
kind of bigger than what theother stuff that I'm doing in helping
people on health and wellness.
But it is health and wellness.What I was going to say is twice
during that marvelousdescription, you said long story

(22:54):
short. And I, with all thelove in my heart, I want you to tell
the long story long. I don'twant you to tell the long story short
because the choices that youmade and people, this is perfect
because you in this processmade some choices along the way.
Say yes to this and to do thatand, and, and people can say, oh,

(23:18):
you know, you had thisparticular thing. But what it emphasizes
for me is that every personlistening to this show right now,
you have moments in your lifeand time when you can say yes.
Yeah.
And do something that matters.Maybe it won't matter to change the
law in Australia, New Zealandor Yo Mama production. Maybe it won't

(23:40):
raise $56 million or 100 orwhatever, but it will matter and
it will matter that you sayyes. And so the message I want to
to that I'm hearing and that Iwant to underline is, you know, Rob's
choice to say yes to theopportunities, to say yes to the

(24:01):
nudges, to say yes to thething that says this matters. And
so do that and hear this gloryof story of what now is looking like
some kinds of global change inthe protection of a vulnerable group.
Young teenagers who get theirwhole life's mission and worth from

(24:25):
their peers, even thoughthat's warped, they do. And your
ability and willingness tolean into that opportunity and say
yes is magic. And I want tojust say great. So that's how you're
adding good to the world. How marvelous.
Yeah, it really does feelbeautiful. And you're so right in
everything you said, becauseit really just started with me thinking,

(24:50):
what. This makes me emotional,but this is okay, I'm emotional.
Feel free.
This is probably what. Whatstarted it for me. I'm like, she's
15 years of age and she's nolonger here. And she had such incredible
talent and such a beautifulgirl that the whole world's not going

(25:12):
to get to know her. And I feltit was. Sorry. My. My duty is her
dad, to not allow her life tostand for nothing. And I think there

(25:39):
was a. There was a couple ofthings that. Like the dog therapy.
I thought, I need to helpthose girls that are suffering in
the ward right now. There wasthat. I want to change the whole
system, and I want to createlike, a docu series about her because
I want the world to see who,you know, who this girl is. And so

(26:04):
then with that, I. I did just.I thought, okay, well, I'll start
with the GoFundMe. And that,you know, obviously touched many
people, and one thing just ledto the other. And I just thought,
all right, this lives guidingme here as to what it is that I should

(26:28):
do. So I did say yes to thosethings, but I did also make sure
that. Does this sit well withmy own personal values and beliefs?
And was my. My eldest daughterand her mum okay with, like, with

(26:48):
me sharing Liv's story and tohave a greater impact and stuff?
Because one thing I didn'tshare is which I will now, people
that should know better, andI'm talking about doctors and professionals
and stuff here, blamed me forLiv's illness because I work in health
and fitness and wellness,right? So they blamed me for it.

(27:10):
So subsequently her death aswell, we got access to all the notes
that the doctors had writtenbecause they were submitted to the
coroner. And look, to behonest, it's disgusting how you're
judged by medical people thatshould know better. And so there's
that sitting there as well.It's like, you know what? I'm just.

(27:34):
That's them. And I know who Iam as a man. I know who I was as
a dad and still am for. Foram. And how I still carry live forward
with purpose. And live knewthe role that I played in. In her
life. And so along the way,now I do say no to things because
they. They like people. Forinstance, early on, a particular

(27:58):
magazine here in Australiareached out to me for a story, and
they're really pushy and,yeah, they wanted to lock everything
up, that I wouldn't be able toshare the story with anyone else
and stuff. I said, look, I'vedone so many interviews now. Nobody's
ever asked me to do this. I'mnot about to. And it was kind of
a cheesy sort of magazine. Ithought it's just not appropriate

(28:21):
for that. So I did say no tothat. I've said no to a few other
things as well. But generally.Generally speaking, like, I've had
the. This might sound weird,but there's a lot of interest in
China in live story. So I'vedone newspaper and television interviews
there. Japan as well. Sothere's a big appetite for this stuff
across Asia. Also doneinterviews in Sweden and France as

(28:45):
well. So that everybody iswatching. And I know that there's
more work to do. I don't knowwhat it's going to look like by the,
you know, this time next year.Like, there's so many things that
have happened this year that Ijust didn't expect. I just know that
there will be more things. Andnow because, like, I have to protect

(29:06):
the legacy. So I am more.You're careful about what I do say
yes to. I don't just say yesto anything because if it doesn't
fit, if it's. It's not aboutmaking money, it's about making a
difference and the kind of.The money is coming. And if there's

(29:27):
a right cause where I have tothen go and seek funding, then I
will do that. But I've got tobe passionate about it. And my test
is, would this have made adifference for Liv? And say yes,
it would. All right, so let'sgo. Because if it made a difference
for her, it'll make adifference for others.
So there's a guiding starthing. I love this. Yeah, there's

(29:49):
a. There's a. Every person.And it comes from our life experience.
I often say to people they'retrying to make money, they've got
some kind of a business. Likeyou were starting a health and wellness
business. The most powerful,important asset that we have. It's
the story of our own becoming.It's not something we learned about

(30:10):
over there or even if it's agreat thing. You were a PwC consultant.
You know, you did all that.And I was in the. The 30 years I
had in energy up till 2007, Idid a lot with what used to be then
Cooper's and PwC and all the,you know, the whole schmear it was,
yeah, great, you know, beforethe PwC merger. But anyway.

(30:33):
All of that.
Yes, yes, yes. And that's thething over there. The power that
you have and your daughterthrough you. And of course she's
guiding you. And of courseyou've honored her in a way that
she would love and that she'smaking a difference too, with you.
The power that we have is thatstory of our becoming, the choices,
the resilience, the setbacks,the failures, the, you know, the

(30:53):
deaths, all those things shapeus in ways that matter more. Because
when we speak and teach andlive from that place of lived truth,
that's power. That's power.Everything else is just a thing.
But, yeah, that's power. Andtruth carries power. And that's the
reason, you know, the, thehonesty, the sincerity, the truth.

(31:17):
And the beautiful thing that Iwant people to hear from this master
that has now created this isyou here, matter. You have a story,
your own becoming matters. Sounless you're sitting on the side
and you say, I don't care, I'mnot going to do anything, all that
means is you haven't lived thestory long enough yet. Because there

(31:38):
will be a day when you realizeyou have made choices that are good,
that lift the bless, and thatyearning that Rob felt to serve will
come up in you too. And then,no matter what it is, the story of
your becoming is the place ofyour power.
Yeah, that's beautifully said.I. I think in that one of the, the
parts of my, my journey hasbeen on the authenticity. I like

(32:02):
that word because we live in aworld now where there is so much
fakeness online. I mean, youjust look at the AI videos you're
seeing now and you think, oh,is that actually a real person or
is this AI? And I rememberwhen I first started business, I'm
like, I'm a great example ofthis. So this is back in 2009. So

(32:22):
social media was really onlystarting to become a thing for business
back then. And so I'm lookingat what Keelan's doing. Oh, Keelan's
looking, oh, look how manylikes he's got. Oh, I should do that.
That.
Oh, what's happening overhere? Oh, Peter's doing this. I should
do some of that as well. Andthen, oh, Jenny's doing this. I should
do some of that as well. WhatI was trying to do was copy other

(32:43):
people. And through thatjourney, obviously realizing, well,
that's not reallyauthentically me, I'm trying to be
someone else. And through thiswhole journey of, of life, and with
live and everything, I guesspart of the irony of, you know, of
losing live is I've never feltmore authentic, more focused, driven,

(33:07):
in tune with what my valuesand beliefs are, why I'm here, and
exactly what it is that I'mhere to do for the rest of the rest
of my life. And I've done somany, like, media interviews now.
Like, I literally walked outof the coroner's court yesterday,
out of the doors, and thecameras are waiting there for me
to do an interview now. I hadmixed, like, mixed feelings about

(33:32):
the coroner's recommendations.He made one recommendation. I was
hoping for six. He made one.So I'm kind of a little bit torn,
but was able to put all thatto aside and step straight ahead
into a media interview becauseit's easy. I just have to be authentically
me. I'm not trying to talkabout something that's fake. So it's

(33:52):
easy. So how do you feel abouttoday? Well, here's the positive.
Yeah, I was hoping for more,but you're never going to get caught
out because you're just beingauthentically you. And that has been
a big part of my own personaljourney to get to where I am now.
I'm the sort of person thatloves the work. I'm in love with

(34:13):
the work because nothing'sever come easy for me. And I know
that somebody's not going toknock on the front door and say,
oh, by the way, we haveeverything that you've ever wanted
right here in this envelope.You'll never have to do this ever
again. You'll never have towork hard. There you go. Well done.
That's never happened for me.It's not likely to happen for you.

(34:34):
And the only way happened forme is like, hard, hard work. I am
probably an average to belowaverage, maybe intelligence. But
my work ethic, which I havebuilt, I wasn't born with it. And
my focus, my drive issomething that I focus on every single
day. And what I do love aboutyour background here, I love this,

(34:56):
this metaphor of the mountain.It's like, I don't believe at 57,
I don't believe I've reachedmy, my peak yet, my full potential.
So it's like you're alwaysclimbing the mountain. Now, I don't
know what's at the top of themountain, but what I do know is that
I will have a view at the topof the mountain. Now I might be able

(35:18):
to say, oh, wow, there's moremountains up there. Great, let's
keep climbing because, yeah, Imight have to go down a valley to
then start climbing again. ButI'm always looking for, what's that
next level of personal growthfor me. How do I keep bringing out
that best version of me?Because I. This is where I like the.

(35:40):
The movie Limitless withoutthe drugs. But it's like we don't
have limits, only the onesthat we set on ourselves. And you
can just keep going furtherand further and further. And I think
what's exciting for me is Idon't know where the rest of my life
is going. I don't know how bigLiv's legacy is going to go. I know
that these are things that aregoing to outlast me, but I'm excited

(36:03):
about the unknown, and I thinkthat that's beautiful.
You know what's fun aboutthat? It doesn't even matter what
the view is, because thereward is who we became in the climb.
Absolutely.
That's the thing. I don't carewhat's at the top. Mountain without
a top, next mountain, whateverit is. The choice to climb is the
choice of liberation, thechoice of growth, the choice of saying,

(36:26):
I will serve. I will do that,even if. And that's why I always
ask, well, you know, you fixeda problem for yourself. Why don't
you just sit on your butt anddo nothing? And the answer is, I
can't. Because we are born, wewere wired, you know, neurotransmitters.
And I'm quite sure there's aspiritual analog to the physical
neurotransmitters. We justdon't know their names. But we are

(36:48):
wired literally to be in loveand service. And so the point is,
who did you become? Or are youbecoming as you do the work, as you
make the climb, as you decideevery day to go do the thing, kick
butt, and take names and makegood stuff happen in the world?
Yeah, I decided thatmediocrity sucks. And I. Probably

(37:12):
16 years ago, before I startedbusiness, I mean, I think we sit
for a period of time on theother side of decisions. The what
if? Or what if I do that? Oh,that will mean this, this, and this,
but, oh, it will mean this.Oh, no. So I'll stay back here. And
I made the decision that in2007, actually. So around the same
time, maybe you made yourdecision where I said, I don't want

(37:34):
to be at my grave sitewondering what if I had have done
this? Because if I hadn't havemade the leap that I. I had into
business. They're like some ofthe. The most Amazing people in the
world I've met, like I'vespent time with Barack Obama. I like
obviously spent time, a coupleof meetings now with our own prime

(37:56):
minister. Like so manydifferent celebrities and so forth
that I've been able tointerview and high perform. I love
high performance mindset andall that kind of stuff. I would never
have been able to do any ofthose if I didn't do this. And with
the passing of live, likeLiv's mum, she doesn't even know
how I do all this stuff. And Iprobably wouldn't do it if I hadn't

(38:18):
been prepared for everythingbefore. And it's all the work, it's
all the coaching, it'sstepping up, it's recording podcasts.
I just wouldn't be equipped tobe able to do it. And so I think
it's the small decisions thatwe make and the work that you do
every day is absolutelycreating that better version of yourself

(38:42):
for whatever the universe hasplanned for you next.
So I want every single personto take that little motto and put
it on your forehead. I call itaddiction to mediocrity. But I want
you to write down on yourforehead and on your computer, mediocrity
sucks because it's true.Mediocrity, procrastination, settling.
It's the slow death of dreams.And for crying out loud, you don't

(39:04):
want to die with your musicinside. You only live once sometimes
as a justification forreckless living. But the truth is
you only live once. So go getyourself figured out. Like who do
you want to be in the world?How do you want to show up? I love
it. So tell me if I ask yousomething, I didn't ask you something,

(39:26):
that you want to leave somelove, some invitation. Tell me what
that is now.
Well, I think like I hinted atthe, at the start, the way that I
start working with people tohelp them change their lives is making
sure that we've got a reallystrong foundation. And like for many

(39:48):
decades I didn't have a greatself image or self confidence in
myself and but what I wasgifted with, I guess whether it's
DNA or what was, I was alwayshungry for what's next, what's next?
Surely this isn't it for me.And so I was always hungry for learning
and going to that next level.I think if you think about success

(40:12):
and growth, it will notaccidentally happen. You don't actually
like stay at mediocrity hereand accidentally say, oh, look at
that man, I can't believe Iaccidentally ended up there.
No Nobody falls up a mountain, right?
And then you. Yeah, that'sright. And then you just, you just
go down and then that's yourlifestyle. Oh, well, yeah, that's
life. I was busy, etc. So whenI start working with people, I say,

(40:37):
well, it's like your house. Wehave slab. I don't know what it's
like in the, in Canada there,but we build on slabs, like concrete
slabs with Rio and stuff. Ifthat foundation is really crappy,
then the house falls downeventually. And I think this is true
for your. Your life. So thisis why I say to everybody, make your
health, your wellness, yourfitness, your number one prior priority

(40:58):
in life. Because if that zero,you're dead. So what if it was reverse
of that and it was maximum?Well, for me, if that foundation
is strong, you have endlessenergy. And so, okay, we've got energy.
Great. What am I going to do?Well, let's create some focus. Okay,
what are you going to focus onnow? You can be focused on one thing,
one time. So that's like goingto the gym, friends. Yeah, well,

(41:20):
I went to the gym today. Ionly need to do that once in my life.
All right, I'm gone. Well, weknow that that's not true. And this
is the same for the gym oflife. So, okay, so we've got some
focus. What are we going tofocus on that's going to move you
forward? And then what I likeis the work ethic, because we want
to do it over and over andover again. And then I like the personal
growth side of it. Now you'renot going to do any of those things

(41:40):
if you've got zero energy. Soif your foundation of health and
wellness is really strong, wecan do those things and we can build
on that and then we just cankeep climbing up that mountain. So
I think if you are listeningright now and you're like, but I
don't know what that is foryou. Yeah, I'm inspired by you, but
by the time I stop recordingthis that inspires inspiration is
gone. So how do I do it forme, stay hungry and keep focusing

(42:06):
on building your health andwellness so you can have that energy.
And just keep digging. Keeplistening to Keelan's podcast and
find what it is that reallyexcites you. What, what really lights
your fire. Most people said tome, I love this advice. When I left
my last, like, executive typeposition, people said to me, oh,

(42:27):
you can always come back whenit doesn't work. Thanks for your
support. So I'm like, really?And so that just creates more fire
for me. Right. You can havethese setbacks, like, with, like.
There's been so many.Obviously the biggest one in my life
has been the loss of live, butI. You can turn that into energy

(42:54):
to do something greater forthe world. You don't have to do what
I've done, but if you can beinspired by what's possible. I'm
just a normal sort of guy,born in the country here in Victoria,
very small town, but I justmade decisions to bring out my greatness

(43:14):
because I was alwaysdifferent. I was bullied. I'm smaller
than most people, but I knewthat there's something in me. I'm
built this way because I'mmeant to have a greater impact. And
I've built that only by thosesmall decisions. But you stack them
on top of each other and, man,you can start to have a global impact.

(43:36):
So I want to leave you. I wantto leave everybody with how to follow
you. So you've told the storyand maybe they can just look up live
and find it. But where's thebest place to find more to support,
to support changes? If theywant to support social media stuff
or whatever? Where shouldpeople go to find out where.
You can see my name here.That's that. It's that on LinkedIn.
It's that on all the socialplatforms. You can see my. That's

(43:59):
my podcast there. I've gottwo, but that's the. The main one.
If you'd like to see and keepup to date with what's going on with
Live, It's Lives Legacy L I VS legacy dot com. And if you want
to participate in that, thereis a fundraising page which I don't
have anything to do with thefundraising. That's. I would rather

(44:20):
do bigger things. But the. Thefundraising page there is linked
to the dog therapy fundraisingfor Alfred Health, so that they can
keep running that program ifanyone wants to contribute there.
But. Or just go to that pageand you can. You can watch, you know,
some of the videos that we'vedone in the media, a little video
about live, which is quitecute. And just keep up to date with

(44:43):
what, you know, the work thatwe're doing. There's. There's stuff
happening even as we speak.
Rob, thank you. Your. Yourenergy is contagious. Your legacy
is real. And, you know, I wantto repeat again to those that listen
that think, yeah, but he hadthis and he had that and I can't
make a difference. Yes, youcan, Rob. Thank you for being here

(45:05):
with us. And for sharing yourheart, your emotion, and your dedication
to the show.
Thank you. It's been an honorbeing here.
I want all of you to listen tothis again. This is a story of truth.
This is a story of choice.This is a story of saying yes. Those
are the key ingredients tomove forward and create your ultimate
life right here, right now.Your opportunity for massive growth

(45:40):
is right in front of you.Every episode gives you practical
tips and practices that willchange everything. If you want to
know more, go tokellenflukermedia.com if you want
more free tools, go here.YourUltimateLife CA Subscribe.

(46:02):
Stand with your heart.
In the sky and your feet onthe ground.
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