Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Laura Nicole (00:02):
Welcome to your
Virtual Assistant Coach, the
podcast for moms who want tomake money from home on their
own terms.
I'm your host, laura Nicole, asuccessful six-figure earning VA
and coach, who replaced mycollege professor salary in just
five months back in 2020, aftermy daughter was born, and I
have never looked back.
I'm here to help you build aprofitable, flexible VA business
(00:24):
that fits into your family'slives, so you no longer feel
like you're living just to work.
Let's dive in.
Did you know that, in additionto being a virtual assistant and
a virtual assistant coach, thatI am actually also a mind
reader?
I bet you did not know that,but I feel like I can read your
(00:46):
mind right now, because I canalmost guarantee that, even
though you're feeling reallyexcited about the possibility of
becoming a virtual assistantand feeling like it would be
such a good fit for yourpersonality and your lifestyle
and your income goals, thatyou're also still thinking to
yourself okay, but what serviceswould I actually offer?
Like, what would I actuallyoffer to clients to start this
(01:09):
and start bringing in income asa virtual assistant?
Well, luckily, I also have theanswer for you, which is that
when you first start out as a VA, you truly can start out
offering services based onskills that you already have and
things that you already knowhow to do.
Throughout this episode I'mgoing to break that down for you
and give you a really easyentry point into the industry
(01:33):
that hopefully, will make theidea of coming up with services
to offer feel way lessoverwhelming.
I want to make it reallyabundantly clear that to start
as a virtual assistant, you donot need to go out and learn a
bunch of new skills or programsor softwares before you can
start.
This is something that womenask me all the time when they're
considering becoming a VA islike what services do I need to
(01:55):
go learn or what programs do Ineed to get better at?
And my answer honestly is youdon't need to spend your time
and energy doing that, becauseyou absolutely already have
skills and abilities from yourpast experiences, both at work
and at home, to help you compilea starting service set with
your existing skills.
Because the truth is that yoursoft skills plus everyday admin
(02:18):
skills that most of us womenhave equals incredible value to
your potential clients.
So the most common entry pointinto the VA industry is offering
a combo of general admin andcustomer service, and this is
the easiest entry point into theindustry, for a couple of
reasons.
Number one like I just said,most of us women already have
(02:39):
the general admin skills, eitherfrom work that we've done
before or our current existingjobs, or simply managing a home
and a family and all of thethings that go with it, but also
the fact that every singlesmall business out there has
admin work that they need helpwith.
Right.
Every small business owner hasadmin work that they have to
(02:59):
keep up with in order for theirbusiness to run successfully and
efficiently, but businessowners do not want to spend
their precious time answeringemails and following up on
invoices and running reports.
Yes, it needs to be done, butit doesn't need to be done by
them, and so admin and customerservice is something that
business owners are alwayslooking to outsource and
(03:20):
delegate to their brand newvirtual assistant.
You and I can say withconfidence, after five years of
being a VA myself and aftercoaching almost a thousand women
to do this over the past twoyears, that even if you have
never been in an administrativeposition before if you're like
Laura, I've never been an adminassistant or an office manager
or an executive assistant.
(03:41):
That is fine, because the jobsthat you have held in the past I
can almost guarantee that thereis still admin work as part of
it.
Right, I was never an admin ofany sort.
I was a restaurant manager anda college professor.
But as part of those jobs andas part of my responsibilities,
I still did admin-based tasks,right, like answering emails or
(04:02):
running reports or dealing withmy students or with customers in
the restaurant, which wascustomer service.
And because I've already let mysecret out that I'm a mind
reader, right, I know I can hearyou in your brain trying to
disqualify yourself and say I'venever been an admin assistant,
so it doesn't translate aseasily for me.
And I'm going to stop you rightthere, because it simply is not
(04:24):
true and you need to hear methat any job experience you have
had, also the experience youhave of managing your home, at
the root of what you do in bothof those places, you have the
skill set to transfer them intogeneral admin services as a
virtual assistant.
And just to kind of help you seethe bigger picture, I'm going
to ask you a few questions, okay, and answer honestly.
(04:46):
Are you someone who keeps trackof your family's appointments,
kids' school schedules, sportscalendars yes.
Okay, then you can be offeringcalendar management as a service
.
Do you send emails to teachersand coaches or volunteer groups
to keep everybody in the loopand organized Fantastic.
(05:07):
Then you have the skill set tooffer email management and
customer service, or otherwiseknown as client relations.
Are you someone who keeps trackof everything from grocery
store lists to holiday budgetsto meal plans for the upcoming
week Fantastic.
Then you have the bones tooffer project management.
Are you the person who helps toplan the party or the trip or
(05:30):
the school event?
The one who's coordinating allof the details among the
volunteers and the vendors andsending out the invites and
doing the follow ups Amazing.
Then you could be offeringevent coordination to your
future VA clients.
Are you someone who's been toldthat you're great at keeping
people in the loop andexplaining things really clearly
?
Then that means you're a greatcommunicator, which is honestly
(05:53):
probably the number one thingthat potential clients are
looking for when they bring a VAonto their team.
And, last but not least, areyou someone who is considered
the quote unquote friendly face,right, who puts people at ease
and just makes them feel welcomeand seen and understood?
Are you the person who stayscalm even when things get hectic
and you're able to figure outcreative solutions when your
(06:15):
original plan might have gonecompletely freaking sideways
Also, yes, perfect, you're aproblem solver, you're a
critical thinker, you're a calmpresence, right, and this is
just a small handful of examplesfor you.
Hopefully you're starting tosee and get the gist here of how
you truly already have theskills in you and how we can be
(06:37):
transferring those into servicesto offer in this admin and
customer service category.
Okay, so I kind of want to pullit back bigger picture for a
second here and give you a listof examples of general admin
services that you couldabsolutely be offering to start
out as a virtual assistant, withlike a brief explanation of
(06:57):
what each of them could entail.
So email and calendarmanagement are definitely up at
the top of the list.
Small business owners areabsolutely getting tons of
emails in their inbox and theydo not have the time to answer
every single one and filterthrough them.
So, as their VA, you can bescreening their emails,
answering questions for all ofthe ones that you can and then
(07:19):
flagging the ones for yourclient that are really important
, that they actually have to bethe one to get their eyes on and
respond to.
Another component of emailmanagement if your client has
you, handling forward-facingemails to their potential
customers or clients is addingin that customer service aspect.
And just a quick, importantreminder for y'all that customer
(07:41):
service in the virtualassistant industry does not
equal being on the phone.
It equals being in an emailinbox.
So pull your stomach back upout of your booty.
I'm not saying that you have tobe on the phone to be a
successful virtual assistant soyou can breathe easy again.
To be on the phone to be asuccessful virtual assistant, so
you can breathe easy again.
(08:02):
Okay, you can also help clientsto manage their calendar keeping
their booking platformsorganized and up-to-date and
reflecting when they havemeetings come on their schedule,
making sure that nothingoverlaps, making sure, if they
have certain times that theydon't ever want things scheduled
, that those times stay clear,and helping to communicate to
them what is on their calendarso that they're not missing
anything.
So many small business ownersthese days have communities that
(08:24):
they offer along with theirprogram or their product or
their service, like a Facebookgroup or a Discord or a Telegram
chat, and those communitiesactually need to be moderated
and managed, which is a servicethat you can offer.
It's as simple as approvingrequests in or sending the link
to somebody when they make apurchase and they need to get
(08:45):
into the community, approvingposts within the community,
maybe replying to comments inthere, or even uploading files
and documents and keeping themorganized inside of the
community so they're really easyfor your clients customers to
be able to find, sometimes inthose communities too.
It also looks like schedulingout content that your client
wants to share with theircommunity, so they'll create the
(09:07):
content and you actuallyschedule it inside of the
community.
And in the same vein ofscheduling, a couple other
services you can offer isscheduling for their emails or
their social media content.
So again, your client is theone creating the content.
Right, they're the one writingthe actual email or creating the
content for their social media.
(09:28):
But then they'll tell you hey,I want this to go out.
Let's say it's an email.
They say, hey, I want this togo out to all of my members on
this date, at this time, andthey'll give you the copy for
the email, but then you can bethe one who actually goes in and
puts it into their system andformats it and selects who it's
going to send to and schedulesit and actually make sure that
it gets into people's inboxes.
(09:50):
There's also a lot that happenson the back end right with a
business in terms of theirfinances.
So, helping with gettinginvoices processed, whether
that's helping them to pay theinvoices they owe, or following
up to make sure the invoicesthat are owed to them are
getting paid.
Processing refunds.
Following up on payments A lotof times, online business owners
offer payment plans on theirprograms and so if someone
(10:13):
defaults on their payment plan,right, there's typically a
follow-up procedure that yourclient's going to want you to
send out an email or send them alink to update their card.
So those are all services thatyou can take off their plate,
right.
Those are super important fortheir business to run
successfully and make sure thattheir finances are in order, but
your client does not need to bethe person actually tracking
(10:34):
payment plan payments andsending emails with card update
links to get those payments inthe door.
And then a couple last examplesI have for y'all.
This is definitely not like afully inclusive list by any
stretch of the imagination, buta lot of small online business
owners are going to host, likewebinars or live classes or
challenges, and they will needyou on those calls with them to
(10:57):
help make sure that the eventruns smoothly, even though it's
online.
So that can look like helpingwith troubleshooting on Zoom,
maybe having to mute people whoare on the call who accidentally
unmute themselves and itbecomes a distraction.
Helping to keep up with thechat or answering questions in
the chat, sharing links for theparticipants who are a part of
the chat or answering questionsin the chat, sharing links for
the participants who are a partof the webinar or the challenge
(11:19):
essentially handling all of likethe forward-facing interactions
with the people participating,so that your client doesn't have
to worry about that.
They can just focus ondelivering the content that
they're teaching.
And then a lot of times, as a VA, when you offer admin services,
you spend a good amount of timein good old Google Workspace
creating Google Docs or GoogleSheets for your client and then
(11:41):
keeping them up to date,especially if you offer weekly
and monthly reporting, whichagain is part of their
financials.
It's a service that businessowners absolutely need so that
they can be really in touch withtheir numbers in terms of their
conversions and their opt-insand how many people are looking
at their pages and theirproducts and then actually
buying from them.
(12:01):
In addition to which of theirproducts are actually selling,
which of their products aregetting refunded right?
How many refunds are theyhaving come in?
These are all reports that youcan be running for them and,
don't worry, they will train youand teach you and show you how
to run the reports in theirsystem, but then you can run the
reports for them so that theycan just see the data that they
need, without spending the timerunning the reports.
(12:24):
For example, when I first becamea VA, when I was a little baby
VA back in early 2020, the veryfirst part-time client that I
signed with she was an onlinecourse creator and she had a
course that was geared towardthe parents of high school
juniors and seniors that helpedthem prepare their student to
apply to colleges, and what Idid for her was super simple,
(12:47):
but it was so helpful for her.
I went in and listened to allof her lessons in her courses
and then came up with questionsthat would be really helpful to
put into a worksheet, got themapproved by her and then
actually took those questionsand went into Canva and created
the worksheet and then wedownloaded that worksheet as a
PDF and we uploaded it in withher course and now when people
(13:07):
went to her course, they wereable to listen and then also do
the worksheets to help themimplement what they were
learning.
I had another client who had mefollowing up on invoices that
were owed to her and answeringemails from people and even just
cleaning up her client emaillist, weeding out people who
hadn't opened an email in 90days and didn't need to be there
(13:28):
anymore.
Really simple, straight to thepoint things y'all that I
guarantee you are absolutelycapable of doing, and I was
making $25 an hour to do that.
The magic combo when you'restarting as a virtual assistant
is to pick services that youknow that you can do, but also
that you will enjoy.
Yes, you're becoming a virtualassistant to make money
(13:52):
Absolutely Right but to alsoactually enjoy your work.
So when you start out, start bycontrolling the controllables
Right.
You have control over theservices you offer, so do not
offer services that you willdread completing for your
clients.
That is a one-way ticket toburnout and we don't become
(14:13):
virtual assistants to continuethe burnout cycle.
I want you to lean into yourstrengths and know that you are
really going to discover andlearn so much as you actually
work as a VA.
So your services are absolutelygoing to evolve over time.
I offer services now five yearsin that, again, I didn't even
know existed when I firststarted.
(14:33):
So, number one, make sure youoffer services that you will
enjoy actually doing for yourclients.
But number two, do not put somuch pressure on yourself to
pick the perfect services,because you're not married to
the services that you pick.
You're deciding on a startingservice set.
It is a starting point, ajumping off point, so that you
can get the ball rolling.
(14:54):
But they're not going to be thesame services that you're
offering in, probably even sixmonths, definitely not a year,
down the line.
So don't put that insanepressure on yourself.
I see this happen with so manywomen.
They want to get it so perfectand so right, but, to be
completely frank, that's kind ofa waste of energy, because it's
going to change pretty soonanyway, because your services
(15:15):
are not going to stay the sameas what they are when you first
start.
My last pointer for you when itcomes to services that you can
offer when you first start as aVA is to remember that you do
not need to offer a wholefreaking library of services.
You don't need 10 or 15services.
You don't need to offereverything under the sun so that
you feel like, oh, hopefully aclient will see this and I'll
(15:37):
have something that they want.
It's not going to make it morelikely that clients will pick
you to work with If you havemore services.
It might actually just confusethem.
So pick three to five servicesthat you feel really strongly,
that you absolutely know you cando and you can execute well and
that you'll enjoy doing with amax I would say max of seven and
(15:59):
that is your perfect startingpoint.
If your wheels are spinningright now and you're feeling
like, okay, I definitely knowthat I have skills.
I just would really like somehelp pinpointing which of my
skills and which pieces of mypast experience are really going
to bring the most value as avirtual assistant, then I would
love for you to join me for thenext live round of Discover your
(16:21):
Superstar VA Skills.
This is a four-day workshop and, don't worry, I did not forget
that you're a very, very busyhuman.
You will be putting in a totalof about five hours worth of
your time over four days in thisworkshop that is designed
specifically to help youidentify your valuable hard and
soft skills and then transferthose skills into services that
(16:43):
you can be offering to clients.
And we even take it one stepfurther and put them both into a
one sheet resume that you canstart sharing with potential
clients right away.
It is an absolutely incredibleevent.
It's one of my favorite thingsto do and, on average, women
leave this event feeling doublyconfident in becoming a virtual
assistant.
I will leave the link in theshow notes for you to check out,
(17:06):
and I would love to see youthere.
Thanks for hanging out with metoday on your virtual assistant
coach.
If you love this episode, besure to share it with your best
friend, your sister or even yourfavorite coworker, who you know
wants to start making aflexible income.
I'll see you all next time.