Ep. 13: Quality Over Quantity Matters as a New VA

Feeling like you have to say yes to every. single. client. (no matter what) just to prove you're cut out for this VA life??

In this episode, Laura Nicole shares a powerful mindset shift about capacity that could change the way you approach your virtual assistant business for good. 

If you've been feeling stretched thin or wondering how to grow without burning out, this one’s for you.

What you’ll hear in this episode:

• The danger of overextending yourself
• Quality over quantity approach
• Building sustainable long-term client relationships

If you're ready to build a VA business that supports your lifestyle and your well-being, the Superstar Assistant Academy is where it begins. Inside, Laura shares the exact system she used to grow a six-figure VA career—without overwhelm, hustle, or burnout.

What can you expect from this podcast and future episodes?

• Bite-sized episodes that give you quick, actionable insights into the Virtual Assistant industry
• Learn how to build skills, boost your confidence, and create a profitable VA business

Get the show notes and transcription here: https://www.laurajtraining.com/podcast-ep13-quality-over-quantity-matters-as-a-new-va

Find Laura on social media:
Instagram: @hey.lauranicole
TikTok: @hey.lauranicole
Facebook: Superstar Assistant Academy

Interested in earning sustainable income on YOUR terms, working as a Virtual Assistant? Register for FREE and Click Here to Get Started

Episode Transcript

Laura Nicole (00:02):
Welcome to your Virtual Assistant Coach, the
podcast for moms who want tomake money from home on their
own terms.
I'm your host, laura Nicole, asuccessful six-figure earning VA
and coach, who replaced mycollege professor salary in just
five months back in 2020, aftermy daughter was born, and I
have never looked back.
I'm here to help you build aprofitable, flexible VA business

(00:24):
that fits into your family'slives, so you no longer feel
like you're living just to work.
Let's dive in.
If you are anything like me,once you decide to go for
something, you go all freakingin, and when it comes to
starting your virtual assistantbusiness, going from zero to 100

(00:48):
too fast can actually backfire.
Today, I want to talk to youabout something that doesn't
really get enough attention.
I feel like in the VA space, inthe VA industry, which is being
conscious of your capacity yourcapacity in terms of how many
hours you can work right away,how many clients you can take on

(01:11):
and I want to talk about whyyour capacity matters, how to
protect it and how startingsmaller can actually help you to
ultimately grow into a moresteady, sustainable income with
happy clients and way lessburnout.
A lot of times, I see withwomen that when they start they
have the urge to do it all rightand go from zero to hero and

(01:35):
they want to get out there andsign multiple clients as quick
as they can, because you havethat excitement right as a new
VA, getting into a totally newindustry, a new way to create
income for your family.
A lot of times we want to sayyes to everything and everyone.
We feel either like we have toprove to ourselves that, like,

(01:56):
oh, we can actually do this.
Look, I can sign three clients.
People see the value in me.
I can prove it this way.
Or we feel like we want tocapitalize on momentum.
Right, if we sign the oneclient and then another option
pops up.
We want to capitalize andsecure every client and every
dollar that we can before itdisappears.
But if we go too fast withbringing clients on board and

(02:20):
let's say, you start out andyou're like I only want to work
five to 10 hours a week becausethat's what you know you
actually have the capacity forto handle.
But then another client inquirypops up and that's an
additional five to eight hours aweek and you convince yourself
that you can handle it becauseyou don't want to turn the
client down and the money down,but now you have overbooked

(02:41):
yourself, and when we end upstretching past our actual
capacity and over bookingourselves, we are going to drop
the ball.
We are going to drop the ball,we are going to not give really
solid quality work product tothe clients that we have signed,
and it's going to inevitablyraise your stress level, but

(03:04):
when you work as a virtualassistant, y'all this is your
business.
This is not a nine to five.
You get to grow itintentionally, in a way that
actually fits inside yourcapacity, so that you can build
a sustainable long-term incomein this.
And when I say your capacity forwhat you can actually handle
when you start out in thisbusiness, I am not just

(03:26):
referring to the hours on yourcalendar.
Your capacity is your actualenergy that you can hold when
you're working with clients,your focus, your ability to
actually bring your best brainto the work when you are getting
things done for your clients.
Your capacity is your abilityto serve and not just to serve

(03:48):
your clients, though, but toserve them well, to serve them
at the level and the value thatthey are paying you for, and we
can always expand our capacityas we go right, but you will
actually grow in a muchhealthier way that allows for
this to be a long-term form ofincome for you if you focus

(04:10):
first on quality over quantityand respecting your capacity to
build a super strong foundation.
I would rather you sign oneclient, or maybe two clients
when you're first gettingstarted and then just focus on
serving the hell out of them.
Focus on showing up for thoseclients in a way that they are

(04:34):
just freaking floored.
They can't imagine theirbusiness without you.
They see your value and theywant to hold on tight.
They want to give you newresponsibilities.
They want to expand what you'redoing for them.
They will continue to extendyour contract.
They will rave about you totheir biz besties.
They will resign and extendcontracts with you.

(04:55):
They will refer you out if youare looking for additional hours
.
When you start small and wefocus on quality and learning
your client systems and learningtheir procedures and building
trust with them and creatingboundaries for yourself around
your work, you will build somuch confidence in yourself and

(05:16):
what you are building, but in amanageable way.
Right, this is not a sprint,this is a marathon.
This is not a sprint to see howfast can I make the most money
possible.
It is the long game, for howcan I create and grow and scale
a long-term income to support myfamily?
Your clients are going toremember how you made them feel,

(05:39):
right, if you go hammer whenyou first start and you go out
there and you sign four or fiveclients in the first couple of
months and you feel like you'rejuggling a million plates in the
air and you can't actually keepup and you're providing
half-ass work pardon my Frenchto clients because you're just

(06:01):
running out of time, you are notgoing to be able to sustain
that.
You're not going to re-signthose clients.
They're not going to beimpressed with your work.
They're not going to feel likeyou actually are delivering on
the value that you promised themwhen they brought you on board
In the beginning.
Focusing on your service is moreimportant than focusing on

(06:25):
scaling and scaling quickly andnow.
That doesn't mean that we'regoing to be stuck in,
pigeonholed right into workingwith just a couple clients for
not a lot of hours and not a tonof income forever and ever.
Amen, right, your capacity willgrow.
Your capacity will grow.
Your capacity will change asyou get used to doing this work

(06:47):
with clients.
As you find a rhythm in yourlife, of where the work fits
into your days and you get moreconfident and comfortable in
actually doing and completingthe work for clients.
You can always reassess, butyou need to be aware and set
intentional caps on yourcapacity, because being able to

(07:09):
scale and create great income inthis space is not always about
doing more and doing it faster.
It truly is about doing itbetter, doing it smarter and
doing it in a way that servesthe hell out of your clients so
that they are a lifetime client.
Inside of the SuperstarAssistant Academy, my proven,

(07:31):
streamlined, step-by step system, I can help you build a
business that works for yourlife, for your capacity, where
we focus on building strongfoundations, signing aligned
clients and growing at a pacethat feels sustainable, while
also getting to see your bankaccount grow.
All right, if that is what youwant, head to the link in my

(07:53):
show notes.
Check out the SuperstarAssistant Academy.
I would love to help you getstarted.
Thanks for hanging out with metoday on your Virtual Assistant
Coach.
If you loved this episode, besure to share it with your best
friend, your sister or even yourfavorite co-worker, who you
know wants to start making aflexible income.
I'll see you all next time.