How To Use Middle of Funnel (MOFU) Landing Pages (Ep42)

Are your landing pages missing the mark with prospects who want solutions?

Confused about what content belongs in the middle of your funnel?

Need help turning researchers into leads?

Find out how to create middle-of-funnel landing pages that help solution-aware prospects take the next step. Learn from proven frameworks that make your content more compelling and your opt-ins more attractive.

What you'll discover:

• The two most effective types of MOFU landing pages
• Why quiz-style landing pages work well for solution seekers
• Five proven content themes that build trust and credibility
• Simple ways to turn blog posts into high-converting landing pages

Access the full show notes and downloadable guide at: https://getsystemswise.com/ep42

These are the books mentioned in the episode:

• "They Ask, You Answer" by Marcus Sheridan
• "Content Fortress" by Martin Huntbach and Lyndsay Cambridge

This is the "CRM Bingo" takeaway that I refer to in the show as an example of Expectations Setting in MOFU landing page content

Connect with Gareth Everson on LinkedIn at https://askgareth.com