The Transformative Force of Technology in the Gig Revolution

A recent joint whitepaper by Zinnov and Microsoft, noted that 70% of CXOs felt that seamless onboarding and execution can be hampered by inadequate cloud technology infrastructure. In this conversation with Rajat Kohli, Partner at Zinnov, Bhaskar Basu, Country Head – Modern Work, Microsoft India, delves deep into the dynamic world of the gig workforce and explores how technology helps overcome the numerous digital hurdles that gig workers encounter. The two leaders also discuss how technologies can enable widespread adoption of gig economy, especially in light of the talent dichotomy that enterprises are grappling with – layoffs on one hand, skilled talent shortage on the other.

Bhaskar also talks about how companies can address gig worker challenges and explore new opportunities. The episode sheds light on the practical applications of emerging technologies, offering valuable advice on how enterprises can leverage these tools to optimize their workforce, streamline operations, and augment their overall talent strategy. Addressing how the workplace today is hybrid in all aspects, Bhaskar and Rajat discuss the potential of apps and tools that enable gig workers to manage their workflow, track time and expenses, communicate with clients, and receive payments seamlessly.

In an age where rehiring and gig workers are becoming increasingly common, and ChatGPT is becoming much more prevalent, the role technology has to play in supplementing a workforce will become crucial. Tune in to discover the endless possibilities that technology offers to transform the gig work experience.