In this episode of the Zip Code Kings Podcast, Danny Leibrandt joins Jonas Olson, the CEO and founder of Pest Badger, a $10M pest control company, to reveal what makes a killer truck wrap — and why it’s one of the most underrated marketing investments in the pest control industry. If your fleet still looks like every other white truck on the road, this episode will completely change how you think about branding, visibility, and lead generation.
Jonas walks through the full evolution of his company’s vehicles — from plain white trucks with small logos to bold, unmistakable pink wraps that turned heads everywhere they went. He explains how he analyzed his competitors’ brands, intentionally chose a standout color, and used the “Purple Cow” concept from Seth Godin to dominate his market. Along the way, he shares how each truck wrap directly generated measurable revenue — proving that branding can be a lead source, not just a vanity play.
Danny and Jonas also break down the most common truck wrap mistakes: cluttered designs, vague company names, generic taglines, and listing too many services. They discuss what every pest control business should include instead — a clear brand name, strong colors, a memorable mascot, and a simple tagline that tells people exactly what you do. Whether you’re running one truck or twenty, this episode shows why investing in great wraps isn’t just marketing — it’s a multiplier for your brand’s local dominance.
Jonas Olson, Co-Founder of Pest Control Millionaires:
Instagram: https://www.instagram.com/jonasaolson/
Facebook: https://www.facebook.com/jonas.olson.18
LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/
YouTube: https://www.youtube.com/@pestcontrolmillionaire
Danny Leibrandt, Co-Founder of Pest Control Millionaires:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
#pestcontrol #truckwrap #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing
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