In this episode of Zip Code Kings, Danny Leibrandt joins Jonas Olson, the CEO and founder of Pest Badger, a $10M pest control company, to discuss one of the most important topics in business — how to position your company in the marketplace. If you’ve ever wondered why some pest control companies struggle to grow while others dominate their market, this episode breaks down exactly why positioning is everything.
Jonas explains how most owner-operators enter the industry thinking like technicians, not CEOs — underpricing their services and branding themselves as the “affordable” option instead of the premium one. He reveals how this mindset limits growth, kills profitability, and makes scaling impossible. Instead, Jonas shows why positioning your business as a premium service helps attract better customers, higher margins, and long-term stability — even if it means losing the bottom 10–20% of your client base.
Danny and Jonas then break down what premium positioning really looks like in practice — from professional truck wraps and branded uniforms to a cohesive website, mascot, and tagline. Jonas shares how Pest Badger’s playful branding and signature slogan “Have a Pest-Free Day” create instant recognition and consistency across every touchpoint. If you want to charge what you’re worth, scale sustainably, and become the go-to pest control brand in your market, this episode will show you exactly how to position yourself to win.
Jonas Olson, Co-Founder of Pest Control Millionaires:
Instagram: https://www.instagram.com/jonasaolson/
Facebook: https://www.facebook.com/jonas.olson.18
LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/
YouTube: https://www.youtube.com/@pestcontrolmillionaire
Danny Leibrandt, Co-Founder of Pest Control Millionaires:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson #positioning #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!