In this episode of the Zip Code Kings Podcast, Jake Sheldon joins Jonas Olson, the CEO of Pest Badger, a $10M pest control company, to break down how to structure winning service plans and offers for your pest control business. Whether you’re just getting started or already have hundreds of accounts, this episode will help you design recurring plans that maximize lifetime customer value, stabilize cash flow, and make your company more valuable long-term.
Jonas explains why one-time services limit your growth and how shifting to recurring models — monthly, bi-monthly, or quarterly — transforms your business into a scalable, predictable revenue machine. He dives into how to price each plan, how to bundle mosquito and termite add-ons, and how to pre-frame your offers so customers clearly understand the value of what they’re signing up for. You’ll also hear how Pest Badger uses its A/B/C tiered system to upsell services naturally and keep technicians busy year-round.
Jake and Jonas then share a major mindset shift: raising prices doesn’t mean losing revenue. Jonas walks through the math that proves you can double your rates, lose half your customers, and still make the same — or more — money with less stress and higher profit margins. If you’ve ever struggled with pricing, service plan structure, or retaining customers profitably, this episode will change how you think about your entire business model.
Jonas Olson, Co-Founder of Pest Control Millionaires:
Instagram: https://www.instagram.com/jonasaolson/
Facebook: https://www.facebook.com/jonas.olson.18
LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/
YouTube: https://www.youtube.com/@pestcontrolmillionaire
Jake Sheldon, Co-Founder of Pest Control Millionaires:
LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/
Facebook: https://www.facebook.com/jake.sheldon.7
Instagram: https://www.instagram.com/jakesheldon25/
YouTube: https://www.youtube.com/@jakesheldonPCM
#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon #serviceplans #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!