In this episode, Jonas Olson dives deep into everything you need to know about branding your pest control company. He shares how he built Pest Badger from scratch to 15 locations by creating a recognizable, trustworthy brand centered around strong visuals, clear messaging, and emotional connection. From choosing the right company name to understanding your target demographic—mainly women aged 35–55 who value safety, reliability, and peace of mind—Jonas explains how every detail matters when building authority in your market.
He breaks down why most pest control companies get branding wrong, revealing how truck wraps, colors, and mascots can set you apart overnight. You’ll learn how to use design and simplicity to make your trucks your best lead generators, how to develop a memorable mascot like Buggy the Badger that builds connection across every touchpoint, and how to avoid outdated naming and tagline mistakes. Jonas also shares how premium positioning and consistent communication help you attract better customers, keep them longer, and charge what you’re worth.
Whether you’re just starting out or running a seven-figure operation, this video will completely change the way you think about branding and growth. Watch to learn how to become the “purple cow” of your market, how to turn branding into a direct revenue driver, and why investing in it early always pays off. For more resources, visit pestcontrolmillionaires.com and join the free community linked below.
Jonas Olson, Co-Founder of Pest Control Millionaires:
Instagram: https://www.instagram.com/jonasaolson/
Facebook: https://www.facebook.com/jonas.olson.18
LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/
YouTube: https://www.youtube.com/@pestcontrolmillionaire
Danny Leibrandt, Co-Founder of Pest Control Millionaires:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson #brand #branding #brandbuilding #brandstrategy #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing
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