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July 29, 2025 28 mins
我的新書《東京現地特搜:走訪在地人週末生活的 10 個散步街區》,現正發售中。 購買連結:https://researcher.studio/shop-tokyouncovered . 你到日本旅行時,第一個蹦進腦海的外食連鎖店是誰?是 24 小時不打烊的牛丼店,還是 CP 值爆表的家庭餐廳?本集《日本大特搜》帶你拆解《熱心趨勢》最新調查,從第 12 名肯德基一路聊到稱霸榜首的 Gusto,告訴你為什麼他們能在日本人的記憶中強勢佔位! 節目中,研究生先從「聖誕節=肯德基炸雞」的文化迷思切入,剖析肯德基如何「成也聖誕節、敗也聖誕節」。接著談到摩斯漢堡的「慢工出細活」品牌氣質,價格略高、出餐速度偏慢,卻靠「溫度感」牢牢抓住忠實粉絲。進入前十,唯一的定食代表「大戶屋」則用媽媽味道的雞肉親子煮,擄獲留學生的思鄉味;而牛丼御三家之一的松屋,靠「白飯最好吃」成功殺出重圍。 烏龍麵霸主「丸龜製麵」穩居第八名,以單一品項攻佔百貨地下街;家庭餐廳三巨頭之一的 Cocos 則因「全天候美式早餐」吸睛,與壽司三雄代表藏壽司並列第六。第五名「壽司郎」以豪華盤策略與扭蛋遊戲撩動味蕾與童心;第四名「Sukiya」主打深夜食堂氛圍與創新菜單,對女性顧客特別友善。 前三名競爭白熱化:第三名「吉野家」憑百年牛丼 DNA 與「一分鐘上桌」速度感贏得記憶戰;第二名「麥當勞」靠 2,900 家店+千家 24 小時門市+月見漢堡限定口味,穩坐速食龍頭。至於問鼎冠軍的「Gusto」,則以平均客單不到 1,000 日圓、從早餐到宵夜的全時段菜單,以及 1,300 家高密度門市,在「想到外食連鎖店=Gusto」的心智中完勝! 想知道日本人為何對這十家外食連鎖店愛不釋手?哪一道隱藏菜單最值得點?快來收聽本集解鎖更多 Insider 外食連鎖店排行祕辛,九月我們季後回歸,再帶你發掘下一波日本美食趨勢! -- Hosting provided by SoundOn
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