最近Twitter宣布更名为X，它的标志性的蓝鸟logo也将不复存在，这个新闻标志着马斯克将正式开启构建他一直梦想拥有的“everything app” - 包括社交媒体论坛，银行、支付、多媒体等许多功能。马斯克义无反顾地将有着巨大品牌价值与曝光度的Twitter品牌彻底废弃的做法，引起了很多品牌专家的质疑。在最新一集的“柠檬变成柠檬水”播客里，主持人俞骅和Poy Zhong与大家聊聊将Twitter 品牌更名，是致命一击还是英明的决策，欢迎大家收听！
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