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January 3, 2025 37 mins

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2025新年第一期播客我们与大家聊聊Tiffany。Tiffany不仅是一个珠宝品牌,更是美国文化的缩影和精神象征。它通过悠久的历史、高超的工艺、独特的设计、对爱情与梦想的诠释以及全球认可的地位,成为了美国唯一的真正的世界级奢侈品品牌。然而这么一个代表美国的名牌,大概在十多年前业务却出现了持续下滑迹象。在这个关头,LVMH向Tiffany抛出了绣球,于2021年1月完成对Tiffany & Co.的收购,交易总价约为158亿美元。 收购后不到两年,LVMH便收回了快50%的投资,Tiffany也成为LVMH集团里最重要的品牌之一。在最新这一期播客里,主持人俞骅和Poy Zhong仔细分析了Tiffany的品牌历史以及被LVMH收购后,如何焕发新的活力,欢迎大家收听!

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