在最新一期播客中,小宇宙上备受欢迎的《大食话》主播月月,特别邀请了“柠檬变成柠檬水”播客的主持人俞骅,以及食品与大健康行业的营销专家Claire,共同探讨生活品牌与明星代言的演变历程,并深入比较中国与北美两大市场的不同做法。从上世纪60年代电视广告黄金时代的金宝汤和Mary Kay,到当下由社交媒体与粉丝经济主导的全新营销生态,他们分享了众多经典案例与深度观察。如果你对品牌策略、明星经济或文化营销的最新趋势感兴趣,千万不要错过这期精彩对谈!
请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, YouTube, Amazon Music等,搜寻”柠檬变成柠檬水“。
Thank you for listening to our podcasts. We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page!
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