在这一期《柠檬变成柠檬水》播客里，主持人俞骅和Poy Zhong，携手来自加拿大皇家银行的Sophia Suo，一起深入探讨全球爆红的潮玩IP - Labubu。这个“丑萌”小怪兽如何从香港插画绘本角色，成为跨越文化的潮流符号？明星效应、盲盒经济、情绪价值和社群文化，又是如何推动它的商业奇迹？在这一期节目里，我们不仅解析Labubu现象背后的商业逻辑，还探讨它对中国品牌出海、情绪消费趋势的启示， 以及它能否像Hello Kitty一样成为跨时代的长青IP？欢迎大家收听。
请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, YouTube, Amazon Music等，搜寻”柠檬变成柠檬水“。
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